Episode 198
The purpose behind PurposeBuilt Brands
Ad Age Marketer's Brief · Ad Age
February 15, 202321m 25s
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Many marketers talk about purpose, but one company, PurposeBuiltBrands, actually put the word in its name three years ago. Part of that comes from the 60-year-old company's growing focus on eco-friendly products through its Green Gobbler brand. But the company, and the purpose, go beyond that as VP-Marketing Jon Ballante discusses in this podcast.