Episode 232
Reckitt CMO on delivering performance, brand loyalty and diversity
Ad Age Marketer's Brief · Ad Age
October 11, 202327m 44s
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Show Notes
Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.