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Miller Lite's marketing moves
Episode 155

Miller Lite's marketing moves

Ad Age Marketer's Brief · Ad Age

March 30, 202221m 59s

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Show Notes

Sofia Colucci, Global Marketing VP for Miller brands at Molson Coors, updates us on the Miller's moves in the metaverse, how it is using creative ways to collect first-party data and its multicultural marketing approach, including its partnership with J Balvin.