Episode 326
Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz
Ad Age Marketer's Brief · Ad Age
September 3, 202522m 57s
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Show Notes
Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's "Send Face Pics Instead" went viral.