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Ad targeting and climate change
Episode 245

Ad targeting and climate change

Ad Age Marketer's Brief · Ad Age

January 31, 202419m 44s

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Show Notes

The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.