Episode 257
How Smucker is adjusting its media mix to reach Gen Z
Ad Age Marketer's Brief · Ad Age
April 24, 202426m 14s
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
JM Smucker's CMO joins the Marketer's Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.