Episode 244
Dr. Squatch's John Ludeke on bringing humor to men's grooming
Ad Age Marketer's Brief · Ad Age
January 24, 202426m 16s
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Show Notes
Dr. Squatch had a Super Bowl ad three years ago, and while it's never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.