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Multicultural vaccine marketing
Episode 118

Multicultural vaccine marketing

Ad Age Marketer's Brief · Ad Age

June 30, 202126m 25s

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Show Notes

Behind the city of Chicago's moves to spread awareness about vaccine marketing to Black and Brown audiences, including using outreach to barbershops and faith communities. Joining the pod to discuss are Michael Fassnacht, the city's chief marketing officer who formerly ran FCB Chicago, and Michelle Flowers Welch, chairman/CEO of Chicago-based agency, Flowers Communication Group.