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Lexus goes for younger buyers
Episode 131

Lexus goes for younger buyers

Ad Age Marketer's Brief · Ad Age

September 29, 202126m 9s

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Show Notes

Vinay Shahani, VP marketing at Lexus, talks about luxury car marketing trends and how the brand is trying to appeal to younger buyers, including with a new campaign that looks more like a music video than a traditional ad. He also shares how and why Lexus started using TikTok earlier this year.