Episode 136
How Roomba is marketing its robot vacuum
Ad Age Marketer's Brief · Ad Age
November 3, 202119m 10s
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Show Notes
The newest Roomba robot vacuum cleaner is so smart it can learn how to navigate floors, remember specific rooms and even detect and avoid pet waste. Kiran Smith, CMO of parent company iRobot, joins the pod to detail how the brand is going to market, including with a new campaign that gives the revolutionary vacuum a personality.