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Rethinking women's pro sports
Episode 116

Rethinking women's pro sports

Ad Age Marketer's Brief · Ad Age

June 16, 202128m 37s

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Show Notes

Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins the pod to explain the philosophy, which includes a heavy reliance on content marketing.