Episode 109
Why Goldfish turned to TikTok to court older snackers
Ad Age Marketer's Brief · Ad Age
April 28, 202121m 14s
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Show Notes
Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker aims to reach older snackers including a limited-time flavor.