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Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

234 episodes — Page 3 of 5

#134 | Why Psychological Safety Beats Raw IQ — And What It Means For MedTech Teams

Technical brilliance is table stakes. Influence is the multiplier.In this episode, Hakeem sits down with Francie Jain, CEO of Terawatt, to explore what truly drives team performance — from psychological safety to purpose-built coaching. Whether you're scaling a MedTech company or leading a clinical team, this conversation will challenge the way you think about leadership, teaming, and influence.Here’s what you’ll learn: – Why psychological safety beats raw IQ in high-performing teams (Google proved it) – How one hospital saved $32M annually by embracing group coaching – How STEM professionals can build presence and partner with “opposite strengths” to lead better

Jun 15, 202549 min

#133 | 5 Brutal But Essential Truths Every Biotech Founder Needs To Hear

Biotech isn’t just hard - it’s brutal. But the right lessons can save you years of pain.In this bite-sized H-Files episode, Hakeem shares 5 hard-earned insights from his conversation with Nigel Theobald, CEO of N4 Pharma. After more than a decade building an RNA delivery platform, Nigel offers an unfiltered look at what it really takes to survive and scale in biotech.Here’s what you’ll learn: – The single sentence every founder must write down before they pitch – Why you can’t bootstrap your way through biotech - and how to pivot with purpose – What builds (and breaks) investor trust when the stakes are highHit play and take notes. Your future self will thank you.

Jun 8, 20253 min

#132 | What It Really Takes To Bring a Biotech Platform To Market

Great science doesn’t guarantee commercial success - especially in biotech.In this episode, Hakeem sits down with Nigel Theobald, founder and CEO of N4 Pharma, to unpack what it really takes to turn an RNA delivery platform into a viable, scalable business. From investor pressure to team building and tough pivots, Nigel shares lessons every biotech or MedTech founder needs to hear.Here’s what you’ll learn: – How to go from a biotech platform to a commercial product – What it takes to build a virtual, world-class team in a capital-intensive space – How to stay resilient when timelines shift and strategies evolveIf you're building something at the edge of science and business - this episode is for you.

Jun 1, 202539 min

#131 | How MentalHappy Raised $1M: 5 Tactics Founders Can Use Today

Digital health funding has dropped 3× since 2021 — but that didn’t stop Tamar Blue.In this episode, Hakeem breaks down how Tamar raised over $1 million for MentalHappy, her mental-health startup, even as capital tightened across the industry. From mindset to tactical moves, you’ll get a clear, repeatable playbook — with action steps you can start using today.Here’s what you’ll learn: – How to raise capital in a down market - without hype or smoke and mirrors – What made MentalHappy stand out to investors in a saturated mental-health space – How to adapt your strategy when industry trends are working against youHit play to get inspired — and equipped - to move forward, no matter the climate.

May 25, 20255 min

#130 | The 12-Year Mindset Every MedTech Founder Needs To Raise and Scale

Digital-health cash is scarce — but that didn’t stop Tamar Blue from raising over $1M for MentalHappy.In this episode, Hakeem sits down with Tamar to unpack how she built traction, validated real user demand, and developed a long-term founder mindset in a funding environment where most startups are stalling. If you’re building in mental health, MedTech, or anywhere capital is tight, this one’s for you.Here’s what you’ll learn: – How Tamar used simple user-validation tactics to build trust and momentum – What made her stand out to investors (and how she kept conversations alive) – Why adopting a 12-year mindset changes how you pitch, build, and leadPerfect for MedTech builders hungry for traction — and ready to play the long game.

May 18, 202547 min

#129 | 5 Practical Ways AI Is Helping MedTech Founders Scale Smarter

AI isn’t coming — it’s already transforming how smart MedTech founders build and scale.In this 5-in-5 episode of The H-Files, Hakeem recaps key insights from his conversation with MedTech entrepreneur Spencer Jones, breaking down 5 real-world use cases where AI is already driving impact - from FDA submissions to scalable ROI tools.Here’s what you’ll learn: – How AI is speeding up regulatory workflows and submission prep – Why AI-powered ROI tools help win over hospital buyers faster – Where to apply AI right now to save time, reduce risk, and stay competitiveHit play and walk away with 5 practical ways to level up your MedTech business - starting today.

May 11, 20254 min

#128 | Real AI Workflows for MedTech Founders: From KOL Mapping to Submission Prep

AI isn’t a future concept — it’s the toolkit high-performing MedTech founders are using right now.In this episode of The H-Files, Hakeem welcomes back Spencer Jones to explore the real-world impact of AI across the MedTech lifecycle. From slashing regulatory prep time to mapping top European KOLs in minutes, Spencer shares the exact tools and workflows that are saving time, improving outcomes, and accelerating growth.Here’s what you’ll learn: – How to cut submission timelines in half using off-the-shelf AI tools – How to identify high-value KOLs across global markets (without hiring an analyst team) – Why AI is the productivity layer MedTech founders didn’t know they needed🎯 Perfect for MedTech founders, innovators, and consultants ready to future-proof their strategy.📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notesTools used :Claude (Anthropic)AskSteve.aiVercel V0MedTechVendors.com⁠Perplexity AI⁠

May 4, 202549 min

#127 | 5 Ways MedTech Companies Waste Money at Trade Shows - And How To Fix It

Most MedTech teams burn through thousands at global healthcare events - with little to show for it.In this 5-in-5 episode, Hakeem unpacks key insights from his conversation with Lee Ali, Managing Director of Expo Stars and a global expert on exhibition strategy. Learn how to flip your next trade show from budget drain to pipeline win with five actionable tactics you can implement right now.Here’s what you’ll learn: – How to qualify booth traffic and stop wasting time on the wrong leads – Why your pre-show strategy matters more than your booth design – How to energise your team to drive better conversations and follow-upFive key insights. Five minutes. One smarter conference strategy.

Apr 27, 20256 min

#126 | Stop Showing Up and Start Standing Out at Global Healthcare Events

Too many companies show up to healthcare exhibitions - but few actually stand out.In this episode of The H-Files, Hakeem sits down with Lee Ali, founder of Expo Stars, to break down what separates high-performing booths from those that bleed budget. From the TEO framework to real-world tips on team roles and lead qualification, this episode is a tactical guide for MedTech founders who want results from their trade show spend.Here’s what you’ll learn: – Why most exhibition teams fail before the event even starts – The TEO framework: a simple, powerful way to structure your booth strategy – How to turn conversations into qualified leads (and follow-up that converts)🎯 Essential listening for founders, commercial leaders, and marketing teams preparing for their next global healthcare event.

Apr 20, 202538 min

#125 | 5 Hard Lessons From Building a MedTech Company From Scratch

Welcome to The H-Files: 5-in-5 - the weekly dose of distilled insight from healthcare leaders, in five minutes or less.In this episode, Hakeem reflects on his conversation with Dave Taylor, CEO of Valley Diagnostics, who’s navigating the hard road of building a MedTech company from scratch. From funding frustration to NHS hurdles, Dave’s journey offers 5 real-world lessons every founder should hear — each paired with a single, actionable step.Here’s what you’ll learn: – How to stay focused when funding timelines don’t go your way – What the NHS actually looks for in new technology – Why founder vision and health economics must go hand-in-handWhether you’re an innovator, founder, or investor - this one’s for you.

Apr 13, 20256 min

#124 | The MedTech Founder’s Journey: Inside the Realities of Launching a Cancer Detection Startup

Early cancer detection saves lives - but building a startup around it is anything but easy.In this episode of The H-Files, Hakeem sits down with Dave Taylor, CEO of Valid Diagnostics, to talk about what it really takes to build a MedTech company in the complex world of diagnostics. From long NHS timelines to the role of health economics in getting adoption, this is a transparent, founder-to-founder conversation about purpose, pressure, and staying in the game.Here’s what you’ll learn: – What makes early cancer detection so hard to commercialise - and why it’s worth it – How to think about health economics before you approach buyers or investors – The emotional and strategic fuel founders need to survive slow-moving systems like the NHS🎯 A must-listen for anyone building in diagnostics, digital health, or early-stage MedTech.

Apr 6, 202542 min

#123 | 5 Ways Fear of Failure Is Quietly Killing Team Performance

One of the biggest mistakes in leadership? The fear of making one.In this Five in Five episode, Hakeem unpacks key lessons from his conversation with leadership expert Cas Rix - someone who’s spent nearly 30 years guiding executive teams through major transitions. Together, they break down how fear of failure and perfectionism can quietly stall innovation, create team friction, and hold entire companies back.Here’s what you’ll learn: – Why fear of failure kills momentum in even the smartest teams – How perfectionism creates stress, stagnation, and missed opportunities – What leaders can do today to build a culture of resilience and fast learningIf you’re in healthcare, MedTech, or building a startup team that needs to move fast - this is five minutes well spent.

Mar 30, 20254 min

#122 | How to Build a MedTech Culture That Embraces Failure and Fuels Growth

WHY LEADERSHIP WITHOUT FAILURE IS A DANGEROUS GAME 🎙️💡 Perfectionism kills innovation. Fear of failure kills businesses.In this episode of The H-Files, Hakeem is joined by Cass Rix — an expert in strategic leadership and team dynamics — to unpack one of the most overlooked risks in high-performance leadership: the fear of failure. Together, they explore how perfectionism and mistake-avoidance quietly erode trust, creativity, and performance inside growing teams.Here’s what you’ll learn: – Why teams that avoid failure end up failing the hardest – How to create a culture where failure fuels experimentation, growth, and resilience – What leaders can do today to encourage openness, adaptability, and calculated risk-taking🎯 A must-listen for startup founders, MedTech leaders, and anyone operating in high-stakes environments.

Mar 23, 202550 min

#121 | 5 Lessons Every MedTech Founder Needs Before Expanding Into the U.S.

“We want to go to America.” That’s what most MedTech founders say - but few are truly ready.In this Five in Five episode, Hakeem unpacks five key takeaways from his conversation with Angela Spang — an award-winning MedTech entrepreneur who’s scaled across the UK, Sweden, and the U.S. From strategy and timing to regulation and team structure, this rapid-fire breakdown will help you avoid common traps and make smarter international moves.Here’s what you’ll learn: – Why the U.S. market is not always the best first move — and what to consider instead – How to think strategically about sequencing your expansion – What founders must understand about local partnerships, regulation, and customer expectationsIf you're thinking global, this five-minute playbook could save you six figures in mistakes.

Mar 16, 20254 min

#120 | How June Medical’s Founder Navigated U.S. Expansion the Smart Way

Many healthcare businesses dream of expanding into the U.S. — but size doesn’t always equal opportunity.In this episode of The H-Files, Hakeem sits down with Angela Spang, award-winning entrepreneur and founder of June Medical, to explore what it really takes to succeed in the world’s most complex healthcare market. Angela shares five hard-won lessons from scaling her business across the UK, Sweden, and the U.S. so you don’t have to learn them the expensive way.Here’s what you’ll learn: – Why the U.S. might not be your best first market - even if it’s the biggest – How to navigate the real costs and regulatory hurdles of entering the U.S. – What makes an international expansion strategy sustainable, not just ambitious📢 If you’re serious about international growth, this is the episode for you.

Mar 9, 202547 min

#119 | 5 Critical Lessons for Planning a Successful International Expansion

Expanding internationally is exciting - but the wrong move can cost you more than money.In this Five in Five episode, Hakeem shares key insights from his conversation with Suzie, breaking down five lessons MedTech founders need to hear before entering new markets. From partnerships to credibility to timing, this is your fast-track guide to scaling smarter — not just bigger.Here’s what you’ll learn: – How to choose the right international expansion strategy for your business – Why local partnerships can unlock success or kill your momentum – The credibility signals you need to win in a new market — and how to build them💡 Don’t let the wrong planning or partnerships hold you back. Hit play, take notes, and start moving toward real global growth.

Mar 2, 20255 min

#118 | From CPTPP to the Gulf: How UK HealthTech Can Win in New Markets

New trade deals are opening doors - but international growth still requires a smart strategy.In this episode of The H-Files, Hakeem sits down with Suzie Ali-Hassan, International Business Director at ABHI, to explore what it really takes for UK health tech companies to scale globally. From common mistakes and evidence gaps to how accelerators and local partnerships accelerate success, this episode is packed with strategic insights.Here’s what you’ll learn: – The most common mistakes UK SMEs make when entering new markets – Why evidence, regulatory readiness, and partnerships matter more than ever – What regions like the Middle East, India, and Asia expect from foreign health tech companies – How ABHI’s Middle East Accelerator is helping UK MedTech companies expand with confidence🎯 Whether you're eyeing the U.S., Asia, or the Gulf, this episode gives you a grounded, practical framework for going global.

Feb 23, 202543 min

#117 | 5 LinkedIn Tactics To Help MedTech Founders Win Global Deals

LinkedIn isn’t just a platform - it’s your digital trade show for international growth.In this Five in Five episode, Hakeem shares key takeaways from his conversation with LinkedIn expert Norma Foster. If you want to open doors internationally, land real deals, and raise your profile globally — without leaving your desk — this is the playbook you’ve been waiting for.Here’s what you’ll learn: – How to optimize your LinkedIn profile to attract global opportunities – Why just 12 minutes a day can build long-term international visibility and trust – A 3-step strategy that turns LinkedIn into a global growth engine — no paid ads required🔥 Don’t just scroll — take action. Try one of these five tactics today and see what shifts.

Feb 16, 20255 min

#116 | The 12-Minute LinkedIn Strategy That Helps HealthTech Businesses Win Global Deals

💡 Many businesses underestimate LinkedIn’s potential for finding international customers, distributors, and partners.In this episode of The H-Files, Hakeem is joined by Norma Foster, an international trade specialist who has helped businesses across industries use LinkedIn to drive global sales. From profile optimization to targeted outreach, this episode walks through the exact strategies companies are using to grow without travel or massive budgets.Here’s what you’ll learn: – How to optimize your LinkedIn profile for credibility and international reach – The 3-step approach to finding and engaging international customers and partners – Why consistent activity (just 12 minutes a day) can transform your visibility and pipeline – Real-world success stories of companies landing global deals using LinkedIn alone📢 Follow Hakeem Adebiyi on LinkedIn for more updates.

Feb 9, 202550 min

#115 | 5 Practical Ways To Find Your Niche and Scale Globally

Welcome to Five in Five on The H-Files Podcast - your rapid-fire dose of export strategy and global growth insights.In this episode, Hakeem distills the top five insights from his conversation with Kath Darlington, a global marketing expert and UK Export Champion. Whether you're exploring international markets or scaling existing export efforts, these bite-sized strategies will help you grow smarter, not just bigger.Here’s what you’ll learn: – How to find your niche before you scale internationally – Why international growth without strategy is just expensive guesswork – How to leverage UK support and real-world export frameworks to reduce risk – What separates sustainable expansion from scattershot selling – The key mindset shift that turns exporting from a risk into a revenue stream

Feb 2, 20255 min

#114 | What a Life Sciences Marketing Expert Can Teach MedTech Founders About Global Growth

What does it really take to build a global presence in healthtech and life sciences?In this episode of The H-Files Podcast, Hakeem Adebiyi sits down with Kath Darlington MBE, founder of The Scott Partnership - a global B2B marketing agency working with leading life sciences and MedTech companies. Kath shares her journey from start-up to international agency, and the lessons she’s learned from two decades of helping health businesses grow across borders.Here’s what you’ll learn: – How to develop a marketing strategy that actually works across markets – Why understanding your niche is essential for global success – How life sciences and MedTech brands can use B2B marketing to drive real results internationallyWhether you're a healthcare leader, MedTech founder, or commercial lead thinking about expansion — this episode is packed with practical wisdom.

Jan 26, 202542 min

#113 | 5 Keys to Finding the Right Distribution Partners in Global HealthTech

Finding a distributor is easy. Finding the right one? That’s where most innovators fail.In this Five in Five episode of The H-Files, Hakeem breaks down five essential lessons for succeeding in the healthcare industry - whether you’re a manufacturer bringing innovation to market, a distributor seeking standout products, or a commercial lead building out a global growth strategy.Here’s what you’ll learn: – How to align with distributors that are the right fit, not just available – Why cultural alignment and communication matter more than features – The critical prep steps that separate scalable products from shelfware

Jan 19, 20254 min

#112 | How Innovators Find Distributors & How Distributors Spot Winning Products

Success in MedTech isn’t just about innovation - it’s about the right partnerships, timing, and strategy.In this episode of The Hands-on Business Podcast, Hakeem Adebiyi sits down with Bo Wiesman, a MedTech entrepreneur and investor with more than 20 years of experience. Bo shares his journey from running a successful distribution business to launching a digital health company and building an investment fund - all while helping innovators scale in complex healthcare markets.Here’s what you’ll learn: – How to find distributors that match your values and growth goals – Why following the money is a smarter strategy than chasing trends – How cultural fit and market dynamics affect international partnership success – What founders must understand about capital, timing, and long-term scalability🎯 Whether you’re a MedTech manufacturer, distributor, or commercial leader - this episode is packed with real-world lessons you can apply today.

Jan 12, 202542 min

#111 | From Purpose to Precision: 5 Founder Mindset Shifts in Just 5 Minutes

From finance to healthcare innovation - Nishant Varma’s story is packed with lessons for any founder on a mission.In this Five in Five episode of The H-Files, Hakeem shares five powerful takeaways from his conversation with Nishant Varma, whose pivot into healthcare is a masterclass in calculated risk, deep preparation, and building with purpose. If you’re a founder or leader looking to scale with intention, this one’s for you.Here’s what you’ll learn: – How calculated risk and operational excellence build real momentum – Why mission-driven work drives resilience and better decision-making – The power of preparation and strategic relationships in high-stakes industries🎯 Perfect for entrepreneurs, MedTech builders, and healthcare leaders who want to lead with clarity and action.

Jan 5, 20255 min

#110 | What It Takes To Turn a Family Innovation Into a Scalable MedTech Business

What happens when a finance professional helps commercialise a life-saving medical device invented by his father?In this episode of The H-Files, Hakeem Adebiyi sits down with Nishant Varma to unpack his journey from Wall Street to healthcare innovation. Nishant shares what it took to build a MedTech business with global potential — from taking calculated risks and finding purpose, to navigating international expansion with precision.Here’s what you’ll learn: – How to strategically shift into healthcare innovation — even from outside the industry – What global expansion really looks like in early-stage MedTech – The mindset and operational discipline needed to scale a family-born invention🎯 A must-listen for purpose-driven founders, healthcare entrepreneurs, and anyone considering a bold pivot.

Dec 29, 20241h 2m

#109 | 5 International Business Lessons That Most Founders Learn Too Late

Welcome to the 5 in 5 series - where five minutes gets you five powerful business insights.In this episode, Hakeem distills five key takeaways from his conversation with Marco Rombi, an international business expert with deep experience across Europe and emerging markets. From building trust to navigating cultural nuance, these are the real-world insights that drive sustainable, global growth.Here’s what you’ll learn: – Why humility and curiosity open more doors than clever positioning – How to build partnerships that last - not just deals that close – Why cultural fluency is essential (and how to develop it) – The underrated power of simply delivering what you say you will – Why bold, clear first steps are better than perfect plans

Dec 22, 20246 min

#108 | The Global Growth Playbook: Real Lessons From a Decade in International Healthcare

Going global isn’t just about strategy - it’s about mindset, culture, and execution.In this episode of The H-Files Podcast, Hakeem Adebiyi sits down with Marco Rombi, an international business expert with over a decade of experience helping healthcare and MedTech companies expand worldwide. Marco shares proven strategies for navigating cultural nuance, forming high-trust partnerships, and building businesses that thrive across borders.Here’s what you’ll learn: – Why cultural intelligence is the foundation of sustainable international growth – How to evaluate and build partnerships that go beyond the contract – What to prioritise when expanding into new markets — and what to leave behind – How to lead with credibility, clarity, and consistency in any region🎯 Whether you're preparing to expand internationally or looking to sharpen your cross-border approach, this episode is packed with practical wisdom.

Dec 15, 202446 min

#107 | 5 Things Every Biotech Founder Should Do To Build for Exit

Building for impact is one thing. Building for acquisition? That’s a different kind of discipline.In this Five in Five episode of The H-Files, Hakeem breaks down five key takeaways from his conversation with a biotech founder who's built with the end in mind. Whether you're in biotech, healthcare, or any high-stakes industry, these lessons will help you create a company that scales and sells.Here’s what you’ll learn: – Why defining your mission early shapes your strategy and your valuation – How operational excellence becomes your most overlooked competitive edge – Why kind, self-aware leadership isn’t soft, it’s smart – The difference between trusted advisors and noisy opinions – How to stay consistent when everyone else is chasing trends🎯 If you’re building a business with long-term value in mind, this is your five-minute masterclass.

Dec 9, 20245 min

#106 | How To Position Your Biotech Company for Acquisition - Without Losing Your Soul

Building for impact is one thing. Building for acquisition? That’s a different kind of discipline.In this Five in Five episode of The H-Files, Hakeem breaks down five key takeaways from his conversation with a biotech founder who's built with the end in mind. Whether you're in biotech, healthcare, or any high-stakes industry, these lessons will help you create a company that scales and sells.Here’s what you’ll learn:– Why defining your mission early shapes your strategy and your valuation– How operational excellence becomes your most overlooked competitive edge– Why kind, self-aware leadership isn’t soft - it’s smart– The difference between trusted advisors and noisy opinions– How to stay consistent when everyone else is chasing trends🎯 If you’re building a business with long-term value in mind, this is your five-minute masterclass.

Dec 9, 202443 min

#105 | 5 Innovation Lessons From a Surgeon Turned AI & MedTech Pioneer

Welcome to The H-Files: 5 in 5 - where five minutes delivers powerful insights you can actually use.In this episode, Hakeem breaks down five quick, impactful takeaways from his conversation with Dr. Jonathan Sackier - a surgeon, entrepreneur, and pioneer in AI, robotics, and healthcare innovation. If you're building in healthtech or MedTech, this is your crash course in staying purposeful, compliant, and ahead of the curve.Here’s what you’ll learn:– Why purpose should come before the pitch deck– What founders need to understand about regulation before scaling– How real innovation balances science, system constraints, and timing– Why robotics and AI require surgical-level precision in business strategy– The mindset shift from "disruption" to practical, scalable change

Nov 24, 20246 min

#104 | Inside the Mind of a Pioneer: Strategy, Culture, and the Future of MedTech

Innovation without strategy is noise. Innovation without culture is chaos.In this episode of The H-Files, Hakeem Adebiyi sits down with Dr. Jonathan Sackier — a pioneering physician and healthcare entrepreneur known for his work at the cutting edge of AI, robotics, and surgical innovation. From patent protection to team culture and regulatory insight, this conversation is packed with practical wisdom for healthtech founders ready to lead with vision and precision.Here’s what you’ll learn:– Why strong operational strategy is more critical than ever in health innovation– How to think about AI and robotics beyond the hype– What the “no-asshole rule” has to do with investor confidence and execution– How to protect your innovation while preparing to scale globally– The mindset shift required to move from invention to impact

Nov 17, 202448 min

#103 | 5 Sales & Growth Lessons From Spencer Jones That MedTech Founders Can’t Ignore

Welcome to The H Files – 5 in 5, where we serve the sharpest insights in five minutes or less.In this episode, Hakeem recaps five powerful takeaways from his conversation with Spencer Jones, a MedTech innovator with deep experience in commercialization, sales, and international growth. Whether you're building your GTM strategy or scaling across borders, this is your no-fluff cheat sheet.Here’s what you’ll learn:– Why going deep in one market beats going wide too soon– How to develop internal champions that drive real sales momentum– What smart founders do before expanding internationally– The role of storytelling in building trust and closing complex deals– Why discipline and focus are more scalable than hustle

Nov 11, 20245 min

#102 | From Product to Pipeline: Practical Strategies To Grow Your MedTech Startup

Welcome to The H Files, where host Hakeem Adebiyi explores the real-world challenges of growing a healthcare business without the fluff.In this first episode of the new series, Hakeem sits down with Spencer Jones, MedTech founder and CEO of Lapovations, to unpack what it really takes to build a scalable company. From sharpening your sales process to choosing the right moment to expand internationally, this is a masterclass in focused execution.Here’s what you’ll learn:– Why precision in your sales strategy beats going wide too early– How to identify your true commercial champions inside hospitals– The steps Lapovations took to scale without burning cash– What MedTech founders need to know before going global– How to balance innovation with operational discipline🎯 Whether you're in early-stage MedTech or growing a healthcare business, this episode is packed with actionable strategy.

Nov 3, 20241h 1m

The H Files Trailer

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Welcome to The H-Files, the podcast where healthcare meets growth and leadership. Every 2 weeks, we dive into the real-world challenges and opportunities of building successful small and medium-sized healthcare businesses. Whether you’re a leader, innovator, or just stepping into the industry, join us for insights and strategies that make a difference. The H-Files—your guide to thriving in healthcare.

Nov 1, 20241 min

#101 | Vision-Driven Growth: The Secret to Business Acceleration with Dr. Abdullah Sheriff

In a complex, fast-moving healthcare market, vision isn’t just a nice-to-have - it’s a growth accelerator.In this episode of The Hands-on Business Podcast, Hakeem Adebiyi sits down with Dr. Abdullah Sharif, MD of MSD in Singapore, Malaysia, and Brunei, to unpack how a clear, actionable vision can help healthcare leaders drive business growth, scale internationally, and make smarter decisions faster.Here’s what you’ll learn:– How to keep your company vision simple, strategic, and aligned with daily decisions– Why vision is the foundation of successful partnerships and team execution– How to use vision as a filter for expansion, especially in international markets– Practical tips for reassessing and communicating your vision during different growth phases🎯 Whether you’re scaling a MedTech startup or leading regional teams, this episode will sharpen your thinking — and your strategy.

Oct 20, 202432 min

#100 | Selling Value vs Selling Price

Never drop your price." That’s the rule and it’s not just a nice idea. It’s a strategy.In this quick Business Bites episode, Hakeem Adebiyi breaks down why competing on price kills your margins, lengthens your sales cycle, and damages your positioning. Instead, learn how to lead with value, stand your ground, and close faster with more confidence.Here’s what you’ll learn:– Why selling value wins in complex B2B and healthcare sales– How pricing integrity builds trust and authority– One book you should read to transform your sales mindset and methods

Oct 11, 202412 min

#99 | Managing Distributor Relationships in Medical Device Exporting (Go to Market Insights for Clinicians)

Are distributor relationships slowing down your medical device’s success in international markets?Many clinicians and healthcare innovators struggle to scale globally—not because of product flaws, but due to misaligned or mismanaged distributor partnerships. This episode tackles the behind-the-scenes dynamics that can make or break your global go-to-market strategy.Discover the key traits of high-performing international distributors in the healthcare spaceLearn how to assess and restructure distributor agreements for long-term successHear actionable insights from industry veterans on balancing control, compliance, and collaborationListen now to learn the critical relationship strategies that can make your next international healthcare product launch a success.

Oct 6, 202438 min

#98 | Why Most Business Plans Fail Before They Start—A Smarter Way to Build Strategy

Are you tired of setting business goals that never quite get off the ground?This episode with Nicole Louise Winer dives deep into the foundations of building a truly effective business strategy that not only looks good on paper but actually moves your business forward. Whether you’re scaling, pivoting, or trying to gain clarity, this conversation is packed with actionable insights to help you plan, communicate, and execute at a higher level.Learn how to create a business strategy that aligns with your growth goalsUnderstand how to present your strategy to internal and external stakeholders for buy-inDiscover how to stay flexible and pivot your strategy when things shiftTune in now to learn how to build and deliver a business strategy that drives real growth and gets your entire team aligned.

Oct 1, 202459 min

#97 | How To Align Your Mindset With Strategic Go To Market Execution

Do you feel like your mindset is the missing link between your strategy and actual success?In this powerful conversation, Hakeem sits down with mindset coach Veronica Safoa Owusu to unpack how strategic thinking and a growth mindset go hand-in-hand in business. From challenging your internal narratives to inspiring your team and owning your outcomes, this episode is a must-listen for leaders ready to step into a higher level of performance.Learn how to identify and overcome the limiting beliefs holding you backDiscover why true leadership begins with personal responsibility and mindsetUnderstand how to shift your thinking to lead your business and team with clarityListen now to unlock the mindset and strategic approach that will move you—and your business—forward.🎯 What You’ll Learn in This EpisodeThe connection between mindset, strategy, and leadership successHow to challenge assumptions and break through limiting beliefsThe role of responsibility in achieving real business growthHow to inspire your team through clarity, vision, and aligned actionWhy strategic thinking starts with inner work, not external tactics

Sep 22, 202434 min

#96 | Go-to-Market Smarter: Build Culture, Lead Better, Grow Faster

What if the key to building a high-performing MedTech business isn’t about scaling harder—but communicating better?Clinicians turned innovators often struggle with the transition from prototype to market-ready product. The real challenge? Leading teams, navigating change, and fostering a culture that drives consistent results. This episode dives into how honest communication and strong leadership can be your secret weapons in turning your medical device idea into a global business.Discover how to transform business adversity into breakthrough growth opportunities.Learn the core leadership traits that help elevate team performance and build a thriving company culture.Understand why clear, honest communication is the foundation of every successful go-to-market strategy.Tune into this episode to gain actionable insights on becoming a better leader and building a MedTech company that truly performs.Message me via DM on LinkedinThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Sep 13, 202458 min

#95 | Authentic Leadership: Why Purpose-Driven Leaders Build Better Businesses

Is your leadership style helping your business grow—or holding it back?Many business owners chase goals without understanding their deeper purpose. In this episode, T. Mark Meyer unpacks why true leadership starts from within and how aligning purpose with goals fuels real, lasting growth—especially for clinician-founders and MedTech innovators who want to build meaningful ventures, not just profitable ones.Learn the key distinction between purpose and goals—and why you need both.Discover how authentic leadership helps you lead without ego and build stronger teams.Understand how self-esteem and internal validation lay the foundation for sustainable business success.Listen now to discover how aligning leadership, purpose, and mindset can unlock powerful growth for your business.Message me via DM on LinkedinThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Sep 11, 202454 min

#94 | Unleash Your Awesome The Power of Authentic Empowerment

What does it really mean to "unleash your awesome"—and how can it transform your business and life?If you've ever felt like you're holding back, stuck in self-doubt, or unsure how to lead with your full potential, this episode is for you. Award-winning coach, bestselling author, and international speaker Taz Thornton joins the show to explore how tapping into your authentic power can change everything—especially for entrepreneurs ready to grow beyond the limits they’ve unknowingly set for themselves.Discover the mindset shifts used by leaders from the BBC, military special forces, and top-tier businesses to unlock confidence and clarity.Learn how to step into your personal power without ego—and why that’s the key to authentic leadership.Explore what it truly means to be empowered, and how to build a business that reflects your highest values and vision.Watch now and uncover what’s possible when you stop playing small and start unleashing your awesome.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Sep 10, 20241h 11m

#93 | 5 key steps for building a sustainable healthcare business that lasts - Dr Abdullahi Sheriff

Is your business chasing existing demand—or are you bold enough to create new markets?Whether you're in healthcare or not, this episode with Dr. Abdullahi Sheriff will challenge how you think about growth. As Associate VP at MSD and winner of the Black Business Awards 2020, Sheriff shares the strategies that have made him a trusted leader in developing new markets and driving long-term, sustainable impact.Learn the 5 essential steps for building a healthcare business that lasts.Discover how strategic partnerships can unlock entirely new opportunities in your industry.Gain insights from someone who’s built a reputation for turning untapped potential into real-world success.Watch now to learn how to build a business that doesn’t just survive—one that creates, leads, and lasts.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Sep 8, 202459 min

#92 | Building Relationships to Grow Your Business - Elisabetta Torretti

Todays episode explores the importance of building relationships and the role they play in business success.Our guest, Elisabetta Torretti, shares her journey from not speaking English to becoming the head of sales for a fast-growing startup and then starting her own recruitment agency in the UK.If you like what you hear, please subscribe to the channel📝 Join the mailing list to get the show notes for every episode here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thesalesaccelerationformula.com/podcast-show-notes/⁠⁠⁠⁠⁠📺 Watch this episode on the Hands On Business Podcast: https://youtu.be/tTsZzsgmTgI

Sep 6, 202457 min

#91 | Why Ignoring DEI Could Be Slowing Your Revenue Growth (Not Just Hurting Culture)

Is your company treating diversity, equity, inclusion, and belonging like a checkbox rather than a core growth strategy?In this episode, Global HR leader Dr. Tana M. Session breaks down why DEIB isn’t just a social or ethical concern—it’s a revenue issue. With decades of experience guiding Fortune 500 companies, Dr. Session reveals the business case behind doing DEIB right and how performative efforts can actually hold your business back from scale, innovation, and profit.Learn why real DEIB strategy fuels business performance and competitive advantageUnderstand how to move from performative DEIB to profit-driving inclusionGet practical insights from Dr. Session on embedding DEIB into your company culture and operationsListen now to discover how DEIB can be the key to unlocking your business’s full potential—from the inside out.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Sep 4, 202449 min

#90 | You Don’t Need 100% Certainty to Make Smart Decisions—Here’s Why

Are you stuck overanalyzing decisions while your competitors move forward with clarity and speed?In this episode, Hakeem Adebiyi breaks down the critical connection between decisiveness and vision in business. He introduces the powerful 40-70 rule for decision-making—showing why you only need between 40% and 70% of the information to move forward—and explores the five mindset traits that separate successful business leaders from the rest.Learn how to apply the 40-70 rule to make faster, more effective decisionsDiscover the five core mindset traits that drive success in any marketGain clarity on why vision without action holds your business backTune in now to upgrade your mindset, accelerate your decision-making, and build a more resilient business from the inside out.

Sep 2, 20248 min

#89 | Why Most Change Initiatives Fail—and What Great Leaders Do Differently

Are you leading a team or business through change but struggling to make it stick?In this episode, we sit down with Chris Hirst—author of No Bullshit Change—to break down what truly drives successful transformation. From leadership to clarity, communication to execution, Chris shares no-fluff insights rooted in real-world experience leading high-performing teams and businesses through change. If you're tired of overcomplicated frameworks and want practical guidance on making meaningful progress, this episode is for you.Learn why simplicity, not complexity, is the key to driving change that lastsUnderstand the critical role leadership plays in navigating uncertaintyHear what most change initiatives get wrong—and how to get yours rightTune in now to discover what it really takes to lead change with clarity, courage, and results.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Aug 30, 20241h 0m

#88 | Coaching Isn’t Soft—It’s a Strategic Investment With Hard Returns

Is your business underestimating the financial impact of coaching?In this episode, Hakeem speaks with Dr. Rob Kemp about the real, measurable ROI of executive and leadership coaching—ranging from 400% to 700% when implemented effectively. They unpack what separates high-impact coaching from wasted investment and explore how to turn coaching into a fast-payback, strategic growth tool.Understand why most coaching efforts underdeliver—and how to avoid the same mistakesLearn what frameworks and approaches drive high ROI from coaching engagementsHear how businesses are getting their investment back within 6 monthsTune in now to find out how to make coaching a key part of your business acceleration strategy.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Aug 28, 202455 min

#87 | The 5 Numbers Every Marketer Must Track for Predictable Income

Marketing isn’t magic—it’s math. And if you don’t know your numbers, you can’t build systems that deliver predictable income.In this episode, Hakeem sits down with Tai Goodwin—CEO of That Marketing Team and creator of The Liberated CEO Accelerator—to explore the five essential metrics every marketer needs to master. With over 20 years of experience in instructional design and digital strategy, Tai reveals the difference between marketers who guess and those who grow. She also dives into why quizzes outperform checklists, and how thinking big (not playing safe) is the key to building a liberating business.Discover the 5 marketing metrics that drive consistent revenueUnderstand why implementation, not information, is where most marketers failLearn how to use quizzes strategically to convert better than traditional lead magnetsTune in now to learn how to track the right numbers—and finally create marketing that pays you back.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Aug 23, 20241h 2m

#86 | The Foundational 9: What Every Business Owner Needs to Know

What separates a thriving business owner from one who’s barely getting by? It comes down to 9 key principles.In this episode, Hakeem is joined by Adam Hurd and Tom Marino of Atomic Business Coaching to break down the 9 core principles every business owner should implement. Packed with real-life examples, expert insights, and actionable tips, this conversation will help you strengthen your foundation and lead with clarity, confidence, and purpose.Learn the 9 non-negotiables for building and sustaining a successful businessDiscover practical strategies to apply each principle to your own companyUnderstand how to avoid common mindset traps and stay focused on growthTune in now to evaluate your business against these principles—and take action where it counts most.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Aug 21, 20241h 6m