Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

Welcome to The H-Files, the podcast where healthcare meets growth and leadership. Every 2 weeks, we dive into the real-world challenges and opportunities of building successful small and medium-sized healthcare businesses. Whether you’re a leader, innovator, or just stepping into the industry, join us for insights and strategies that make a difference. The H-Files—your guide to thriving in healthcare.

In a complex, fast-moving healthcare market, vision isn’t just a nice-to-have - it’s a growth accelerator.In this episode of The Hands-on Business Podcast, Hakeem Adebiyi sits down with Dr. Abdullah Sharif, MD of MSD in Singapore, Malaysia, and Brunei, to unpack how a clear, actionable vision can help healthcare leaders drive business growth, scale internationally, and make smarter decisions faster.Here’s what you’ll learn:– How to keep your company vision simple, strategic, and aligned with daily decisions– Why vision is the foundation of successful partnerships and team execution– How to use vision as a filter for expansion, especially in international markets– Practical tips for reassessing and communicating your vision during different growth phases🎯 Whether you’re scaling a MedTech startup or leading regional teams, this episode will sharpen your thinking — and your strategy.

Never drop your price." That’s the rule and it’s not just a nice idea. It’s a strategy.In this quick Business Bites episode, Hakeem Adebiyi breaks down why competing on price kills your margins, lengthens your sales cycle, and damages your positioning. Instead, learn how to lead with value, stand your ground, and close faster with more confidence.Here’s what you’ll learn:– Why selling value wins in complex B2B and healthcare sales– How pricing integrity builds trust and authority– One book you should read to transform your sales mindset and methods

Are distributor relationships slowing down your medical device’s success in international markets?Many clinicians and healthcare innovators struggle to scale globally—not because of product flaws, but due to misaligned or mismanaged distributor partnerships. This episode tackles the behind-the-scenes dynamics that can make or break your global go-to-market strategy.Discover the key traits of high-performing international distributors in the healthcare spaceLearn how to assess and restructure distributor agreements for long-term successHear actionable insights from industry veterans on balancing control, compliance, and collaborationListen now to learn the critical relationship strategies that can make your next international healthcare product launch a success.

Are you tired of setting business goals that never quite get off the ground?This episode with Nicole Louise Winer dives deep into the foundations of building a truly effective business strategy that not only looks good on paper but actually moves your business forward. Whether you’re scaling, pivoting, or trying to gain clarity, this conversation is packed with actionable insights to help you plan, communicate, and execute at a higher level.Learn how to create a business strategy that aligns with your growth goalsUnderstand how to present your strategy to internal and external stakeholders for buy-inDiscover how to stay flexible and pivot your strategy when things shiftTune in now to learn how to build and deliver a business strategy that drives real growth and gets your entire team aligned.

Do you feel like your mindset is the missing link between your strategy and actual success?In this powerful conversation, Hakeem sits down with mindset coach Veronica Safoa Owusu to unpack how strategic thinking and a growth mindset go hand-in-hand in business. From challenging your internal narratives to inspiring your team and owning your outcomes, this episode is a must-listen for leaders ready to step into a higher level of performance.Learn how to identify and overcome the limiting beliefs holding you backDiscover why true leadership begins with personal responsibility and mindsetUnderstand how to shift your thinking to lead your business and team with clarityListen now to unlock the mindset and strategic approach that will move you—and your business—forward.🎯 What You’ll Learn in This EpisodeThe connection between mindset, strategy, and leadership successHow to challenge assumptions and break through limiting beliefsThe role of responsibility in achieving real business growthHow to inspire your team through clarity, vision, and aligned actionWhy strategic thinking starts with inner work, not external tactics

What if the key to building a high-performing MedTech business isn’t about scaling harder—but communicating better?Clinicians turned innovators often struggle with the transition from prototype to market-ready product. The real challenge? Leading teams, navigating change, and fostering a culture that drives consistent results. This episode dives into how honest communication and strong leadership can be your secret weapons in turning your medical device idea into a global business.Discover how to transform business adversity into breakthrough growth opportunities.Learn the core leadership traits that help elevate team performance and build a thriving company culture.Understand why clear, honest communication is the foundation of every successful go-to-market strategy.Tune into this episode to gain actionable insights on becoming a better leader and building a MedTech company that truly performs.Message me via DM on LinkedinThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Is your leadership style helping your business grow—or holding it back?Many business owners chase goals without understanding their deeper purpose. In this episode, T. Mark Meyer unpacks why true leadership starts from within and how aligning purpose with goals fuels real, lasting growth—especially for clinician-founders and MedTech innovators who want to build meaningful ventures, not just profitable ones.Learn the key distinction between purpose and goals—and why you need both.Discover how authentic leadership helps you lead without ego and build stronger teams.Understand how self-esteem and internal validation lay the foundation for sustainable business success.Listen now to discover how aligning leadership, purpose, and mindset can unlock powerful growth for your business.Message me via DM on LinkedinThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

What does it really mean to "unleash your awesome"—and how can it transform your business and life?If you've ever felt like you're holding back, stuck in self-doubt, or unsure how to lead with your full potential, this episode is for you. Award-winning coach, bestselling author, and international speaker Taz Thornton joins the show to explore how tapping into your authentic power can change everything—especially for entrepreneurs ready to grow beyond the limits they’ve unknowingly set for themselves.Discover the mindset shifts used by leaders from the BBC, military special forces, and top-tier businesses to unlock confidence and clarity.Learn how to step into your personal power without ego—and why that’s the key to authentic leadership.Explore what it truly means to be empowered, and how to build a business that reflects your highest values and vision.Watch now and uncover what’s possible when you stop playing small and start unleashing your awesome.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Is your business chasing existing demand—or are you bold enough to create new markets?Whether you're in healthcare or not, this episode with Dr. Abdullahi Sheriff will challenge how you think about growth. As Associate VP at MSD and winner of the Black Business Awards 2020, Sheriff shares the strategies that have made him a trusted leader in developing new markets and driving long-term, sustainable impact.Learn the 5 essential steps for building a healthcare business that lasts.Discover how strategic partnerships can unlock entirely new opportunities in your industry.Gain insights from someone who’s built a reputation for turning untapped potential into real-world success.Watch now to learn how to build a business that doesn’t just survive—one that creates, leads, and lasts.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Todays episode explores the importance of building relationships and the role they play in business success.Our guest, Elisabetta Torretti, shares her journey from not speaking English to becoming the head of sales for a fast-growing startup and then starting her own recruitment agency in the UK.If you like what you hear, please subscribe to the channel📝 Join the mailing list to get the show notes for every episode here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thesalesaccelerationformula.com/podcast-show-notes/⁠⁠⁠⁠⁠📺 Watch this episode on the Hands On Business Podcast: https://youtu.be/tTsZzsgmTgI

Is your company treating diversity, equity, inclusion, and belonging like a checkbox rather than a core growth strategy?In this episode, Global HR leader Dr. Tana M. Session breaks down why DEIB isn’t just a social or ethical concern—it’s a revenue issue. With decades of experience guiding Fortune 500 companies, Dr. Session reveals the business case behind doing DEIB right and how performative efforts can actually hold your business back from scale, innovation, and profit.Learn why real DEIB strategy fuels business performance and competitive advantageUnderstand how to move from performative DEIB to profit-driving inclusionGet practical insights from Dr. Session on embedding DEIB into your company culture and operationsListen now to discover how DEIB can be the key to unlocking your business’s full potential—from the inside out.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Are you stuck overanalyzing decisions while your competitors move forward with clarity and speed?In this episode, Hakeem Adebiyi breaks down the critical connection between decisiveness and vision in business. He introduces the powerful 40-70 rule for decision-making—showing why you only need between 40% and 70% of the information to move forward—and explores the five mindset traits that separate successful business leaders from the rest.Learn how to apply the 40-70 rule to make faster, more effective decisionsDiscover the five core mindset traits that drive success in any marketGain clarity on why vision without action holds your business backTune in now to upgrade your mindset, accelerate your decision-making, and build a more resilient business from the inside out.

Are you leading a team or business through change but struggling to make it stick?In this episode, we sit down with Chris Hirst—author of No Bullshit Change—to break down what truly drives successful transformation. From leadership to clarity, communication to execution, Chris shares no-fluff insights rooted in real-world experience leading high-performing teams and businesses through change. If you're tired of overcomplicated frameworks and want practical guidance on making meaningful progress, this episode is for you.Learn why simplicity, not complexity, is the key to driving change that lastsUnderstand the critical role leadership plays in navigating uncertaintyHear what most change initiatives get wrong—and how to get yours rightTune in now to discover what it really takes to lead change with clarity, courage, and results.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Is your business underestimating the financial impact of coaching?In this episode, Hakeem speaks with Dr. Rob Kemp about the real, measurable ROI of executive and leadership coaching—ranging from 400% to 700% when implemented effectively. They unpack what separates high-impact coaching from wasted investment and explore how to turn coaching into a fast-payback, strategic growth tool.Understand why most coaching efforts underdeliver—and how to avoid the same mistakesLearn what frameworks and approaches drive high ROI from coaching engagementsHear how businesses are getting their investment back within 6 monthsTune in now to find out how to make coaching a key part of your business acceleration strategy.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Marketing isn’t magic—it’s math. And if you don’t know your numbers, you can’t build systems that deliver predictable income.In this episode, Hakeem sits down with Tai Goodwin—CEO of That Marketing Team and creator of The Liberated CEO Accelerator—to explore the five essential metrics every marketer needs to master. With over 20 years of experience in instructional design and digital strategy, Tai reveals the difference between marketers who guess and those who grow. She also dives into why quizzes outperform checklists, and how thinking big (not playing safe) is the key to building a liberating business.Discover the 5 marketing metrics that drive consistent revenueUnderstand why implementation, not information, is where most marketers failLearn how to use quizzes strategically to convert better than traditional lead magnetsTune in now to learn how to track the right numbers—and finally create marketing that pays you back.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

What separates a thriving business owner from one who’s barely getting by? It comes down to 9 key principles.In this episode, Hakeem is joined by Adam Hurd and Tom Marino of Atomic Business Coaching to break down the 9 core principles every business owner should implement. Packed with real-life examples, expert insights, and actionable tips, this conversation will help you strengthen your foundation and lead with clarity, confidence, and purpose.Learn the 9 non-negotiables for building and sustaining a successful businessDiscover practical strategies to apply each principle to your own companyUnderstand how to avoid common mindset traps and stay focused on growthTune in now to evaluate your business against these principles—and take action where it counts most.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Think business planning has to be complex and overwhelming? Think again.In this episode, Hakeem Adebiyi sits down with business strategist Athole Forbes to break down the 7 essential elements that help entrepreneurs build momentum and grow with clarity. From understanding your unique value to developing an offer, planning, selling, and networking—this conversation simplifies what matters most so you can take action faster.Learn how to create a business plan that supports real, sustainable growthGet clarity on the 7 foundational areas every business must focus onDiscover why simplicity is often the key to consistent progress and profitTune in now to rethink your approach to planning—and unlock a clearer path to business success.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Achieving consistent and sustainable growth isn’t just about strategy—it’s about people.In this episode, Hakeem Adebiyi shares simple yet powerful strategies for designing a workplace culture that fuels long-term success. Learn how to shape a business environment that not only attracts top talent but also becomes a true differentiator in your market. Whether you’re scaling or stabilizing, this conversation will help you rethink the role of culture in your business growth strategy.Discover how to turn your company culture into a unique selling pointLearn the mindset and systems needed to align people with performanceUnderstand why culture can be your strongest lever for sustained successTune in now to unlock the secret weapon behind many of today’s most resilient and profitable businesses.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

AI is here—and it's already transforming the way businesses approach marketing, operations, and customer experience.In this episode, Hakeem Adebiyi sits down with Tim Butler, Founder and CEO of Innovation Visual, to explore the real-world impact of AI on business. From fears around job displacement to the power of automation in marketing, Tim shares expert insights on how to integrate AI tools strategically without losing the human touch.Learn where AI is making the biggest impact in digital marketing todayUnderstand how to build a clear data strategy that supports smarter AI adoptionDiscover why this technological shift mirrors the industrial revolution—only fasterTune in now to find out how to use AI as a growth driver, not a gimmick—and why your approach to data might be the real game-changer.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Leadership isn’t just about strategy—it’s about communication. And avoiding the hard conversations? That’s where real damage begins.In this episode, Hakeem Adebiyi is joined by business leadership expert Nicola Richardson to explore the ripple effects of dodging difficult discussions in the workplace. From employee disengagement to unresolved conflict, Nicola explains how open communication, empathy, and a solid framework can turn tough moments into powerful opportunities for growth.Learn a simple framework to navigate difficult conversations with clarity and confidenceUnderstand why compassion and accountability are both non-negotiable in leadershipDiscover how addressing issues early can improve culture, retention, and performanceTune in now to become a more courageous communicator—and create a workplace where people feel heard, respected, and empowered.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Turning your passion into a profitable business isn’t just a dream—it’s a real possibility with the right mindset and structure.In this episode, Hakeem Adebiyi speaks with Diane Strand, a successful entrepreneur and creative leader, about what it really takes to launch and grow a business rooted in passion. From time management and creative focus to building a strong foundation, this conversation is full of practical insights for anyone looking to take the leap into entrepreneurship.Learn how to align your creativity with business fundamentalsDiscover time management tips that help you work smarter, not harderHear firsthand how Diane turned her passion into a thriving businessTune in now to get inspired—and equipped—for your own entrepreneurial journey.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Trying to grow your business without a focused customer strategy? You might be spinning your wheels.In this solo episode, Hakeem Adebiyi explores why probability should be at the core of your customer targeting efforts. He shares practical insights on how to prioritize leads and opportunities based on the likelihood of success—so you can close more deals, faster. From lead qualification to smart decision-making, this episode will shift how you think about your sales strategy.Learn how to assess and prioritize leads with the highest probability of convertingDiscover simple ways to accelerate growth by focusing on what really moves the needleAvoid common mistakes that drain time, energy, and resources chasing the wrong customersTune in now to sharpen your targeting strategy and start working smarter—not just harder.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Failure. It’s a word many business leaders avoid—but without it, real success is impossible.In this episode of the Hands On Business podcast, Hakeem Adebiyi dives into the mindset shift every entrepreneur needs to make when things go wrong. Instead of rushing to move on, embracing failure allows you to reflect, extract key lessons, and make better decisions moving forward. This episode is a must-listen for anyone serious about long-term growth.Learn why failure is a necessary—and powerful—part of the entrepreneurial journeyDiscover how to reflect on setbacks to create stronger strategiesUnderstand the value of owning your mistakes as a leaderTune in now to reframe failure, unlock growth, and lead your business with greater resilience.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

If you're not using video on LinkedIn, you're leaving leads—and conversions—on the table.In this episode, Hakeem Adebiyi sits down with LinkedIn video specialist Ercan Abraham to explore the exact strategies that drive engagement and results through video content. From scripting to video length, and how to tailor your message for the platform, this episode is packed with actionable tips to help you stand out, connect, and convert.Find out what types of videos perform best on LinkedInLearn how to structure your script to maximize attention and actionDiscover the ideal video length—and why shorter isn't always betterTune in now to level up your LinkedIn game with proven video techniques that get real results.

What if your business isn’t stuck because of tactics—but because your vision isn’t clear enough?In this episode of the Hands On Business podcast, Hakeem Adebiyi shares why he completely restructured his online course to put vision and mindset first. He breaks down the key components of a compelling vision—clarity, inspiration, and direction—and explains why a growth mindset is the foundation for lasting business success. If you’re serious about scaling, this mindset shift is a game-changer.Learn why vision is the true starting point of all scalable businessesUnderstand how a growth mindset drives both personal and professional evolutionDiscover how aligning mindset and vision creates momentum across your strategyTune in now to explore the inner work that fuels outer success.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Without a clear vision, even the best strategies can fall flat.In this episode of the Hands On Business podcast, Hakeem Adebiyi breaks down why a strong, simple vision statement is essential for small business success. He shares practical advice and real-world examples to help you create a vision that provides direction, inspires your team, and attracts the right customers. Whether you're just starting out or trying to regain focus, this episode will help you build a strong foundation for growth.Learn how to write a powerful vision statement that aligns your entire businessUnderstand why vision is the starting point for smart decision-making and planningDiscover how to use vision to engage your team and connect with the right audienceTune in now and take the first step toward clarity, alignment, and long-term growth.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Leadership isn't just about strategy—it's about how you speak, listen, and show up with intention.In this episode of the Hands On Business podcast, Hakeem Adebiyi sits down with Adrian Koehler, senior partner at executive coaching firm Take New Ground, to explore what it really takes to lead at the next level. From owning your impact to raising the bar on how you show up, Adrian shares powerful insights for founders ready to step into their role as CEO and lead with clarity, purpose, and integrity.Learn the mindset shift required to go from founder to effective CEODiscover how to communicate with more power, precision, and intentionUnderstand why listening is just as critical as speaking in leadershipTune in now to elevate your communication—and your impact—as a business leader.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Employee engagement isn’t a “nice-to-have”—it’s a game-changer for business performance.In this episode of the Hands On Business podcast, Hakeem Adebiyi speaks with Paul Ter Wal, a global expert in employee engagement, to unpack the top three strategies organizations can use to create a thriving, committed, and high-performing team. Discover how culture, leadership, and purpose intersect to improve workplace morale—and why happy employees directly drive profitability.Learn the 3 key actions to increase engagement across your organizationUnderstand how happiness at work impacts your bottom lineDiscover what truly motivates employees to show up, stay, and performTune in now for practical strategies that will help you build a culture where people love to work—and customers love to buy.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Hitting seven figures is a major milestone—but it’s not the finish line. So why do so many businesses stall there?In this episode of the Hands On Business podcast, Hakeem Adebiyi sits down with Kevin Brent, award-winning entrepreneur and founder of BizSmart, to uncover the five key reasons businesses struggle to scale beyond that threshold. Drawing from decades of experience in strategy, consulting, and business growth, Kevin shares actionable insights to help you push past the plateau—and build a business that’s scalable, sustainable, and valuable.Learn the 5 most common barriers that stop businesses from scalingDiscover how to shift your mindset from founder to value-building CEOGet strategic advice on long-term growth, leadership, and exit planningTune in now to hear what it really takes to scale beyond seven figures—with clarity and control.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

As the new year kicks off, Hakeem Adebiyi reflects on an important discovery—he’s built a high-performing and diverse team without setting out to “tick a box.” By hiring based on mindset, attitude, skills, and the ability to challenge perspectives, diversity naturally became a powerful asset in his business.In this episode of the Hands On Business podcast, Hakeem shares how diverse teams don’t just reflect good values—they drive better decisions, stronger performance, and improved bottom-line results.Understand how diversity strengthens collaboration, creativity, and outcomesLearn why diverse perspectives lead to smarter decision-making and innovationHear how hiring beyond your comfort zone builds a more resilient businessTune in now to explore how prioritizing team dynamics over conformity can unlock growth in your business.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Conflict is inevitable—but what if it’s also your biggest opportunity for growth?In this episode of the Hands On Business podcast, Hakeem Adebiyi shares how conflict, when handled with intention and clarity, can unlock breakthrough performance and exponential business results. Packed with practical tips and mindset shifts, this episode helps you see conflict not as a problem to avoid, but as a signal for progress.Learn how to reframe conflict as a driver for innovation and alignmentDiscover simple, actionable steps to navigate tough conversationsUncover the hidden growth opportunities buried in team tension and disagreementsTune in now to learn how to face conflict head-on—and turn friction into forward momentum.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Do you ever wonder what it really takes to build a better business—not just a bigger one?In this episode of the Hands On Business podcast, Hakeem Adebiyi is joined by business strategist and mentor William Buist to explore how intentional mastery and aligned strategy create businesses that are not only more successful, but more meaningful. William shares his expert insights on building with purpose, staying focused on your strengths, and leading a business that reflects who you are.Learn why alignment with purpose is the foundation of sustainable growthDiscover how to master the fundamentals before scalingHear how clarity and strategy combine to build a more resilient businessTune in now to shift your mindset—and your business—toward something truly better.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

“So much of being in the top 1% in anything is just a matter of some small things that those top 1% do regularly.” – Vincent PhippsIn this episode of the Hands On Business podcast, Hakeem Adebiyi welcomes Vincent Phipps—international speaker, communication coach, and top-tier presenter—to share what it really takes to stand out in business and life. Vincent breaks down the simple yet powerful habits that drive excellence and shares how consistency—not flashiness—is the true differentiator in elite performance.Discover the daily actions that separate top performers from the restLearn how Vincent rose to the top 1% of presenters worldwideGet actionable advice you can apply immediately to stand out in your own spaceTune in now to learn how greatness is built—not in big leaps, but in the small things you do consistently.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

When you start a business, it’s easy to feel like problems are barriers. But what if they’re actually the path?In this episode of the Hands On Business podcast, Hakeem Adebiyi talks with Tim Redmond, CEO of Redmond Leadership Institute, about the power of mindset in overcoming business challenges. Tim shares his entrepreneurial journey, the coaching system that’s helped countless businesses grow 10x, and the steps every entrepreneur must take to push through obstacles and scale with purpose.Learn how to shift your mindset to overcome any business challengeDiscover the repeatable system that’s helped entrepreneurs multiply growthHear real insights on what separates average business owners from exceptional onesTune in now to transform how you think about problems—and unlock your next level of growth.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

If you’re still treating social media like an afterthought, you’re missing a major growth opportunity.In this episode of the Hands On Business podcast, Hakeem Adebiyi speaks with Tommy Walsh, a seasoned expert in social media management, marketing strategy, and digital advertising. Tommy shares powerful insights into how business owners can leverage platforms like LinkedIn and Instagram not just for visibility—but for real, scalable growth.Learn which types of content actually convert on LinkedIn and InstagramDiscover how to create a strategy that aligns with your business goalsGet practical tips on optimizing your social media presence for engagement and resultsTune in now to stop wasting time online—and start using social media to scale your business.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

“When it comes to PR, it is a little bit different from traditional marketing… but the benefit of good PR can be substantial to your bottom line.” — Mickie KennedyIn this episode of the Hands On Business podcast, Hakeem Adebiyi is joined by Mickie Kennedy, founder of eReleases and a leading expert in public relations. Mickie explains how small businesses and entrepreneurs can use press releases strategically to boost credibility, attract leads, and strengthen sales performance—without spending a fortune on advertising.Learn the key differences between PR and traditional marketingDiscover how to use press releases to establish trust and generate leadsGet actionable insights for making PR a consistent part of your growth strategyTune in now to find out how good PR can become a high-impact, low-cost sales tool for your business.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In today’s data-rich world, most businesses are collecting information—but few know how to turn it into real value.In this episode of the Hands On Business podcast, Hakeem Adebiyi is joined by Cary Sparrow, CEO of Wagescape, to explore how to unlock the power of your data. From improving operational efficiency to retaining top talent and reducing risk, Cary breaks down how data can be a growth-driving asset when used effectively.Learn how to identify and leverage data that actually drives ROIDiscover ways to use data for smarter risk management and workforce planningUnderstand how data fuels innovation and supports long-term strategyTune in now to discover how to transform your business data into a consistent revenue stream.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Oscar Trimboli, global listening expert and author, to explore how mastering the five levels of listening can transform your business. You’ll learn how deep listening helps you recharge faster, ask better questions, improve productivity, and increase the impact of every conversation—whether it's with clients, employees, or stakeholders.Discover the five levels of listening and how they apply to business growthLearn how listening strategically can save time and improve decision-makingGain practical tips to lead with empathy, clarity, and purposeTune in now to unlock one of the most overlooked—and powerful—skills in leadership and business success.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Digital marketing is often sold as the ultimate solution for business growth—but is it always the right fit?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Tom Schwab, Navy veteran turned entrepreneur and founder of Interview Valet. Tom shares why many digital marketing strategies fail to deliver real results—and how they can actually hold your business back. Through his own journey and hard-earned lessons, Tom explains why meaningful conversations often outperform clicks, and how to rethink your marketing for long-term success.Discover the potential downsides of over-relying on digital tacticsLearn how to build trust and authority through authentic engagementHear Tom’s unique perspective on leveraging podcasts and conversations for growth🎁 Grab your FREE copy of Tom’s book here: interviewvalet.com/handsonTune in now to challenge the digital marketing status quo—and explore a smarter way to grow your business.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Turning your hobby into a business—that’s the dream for so many. But how do you move from passion to profit, especially when fear and uncertainty stand in the way?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Diane Hill, artist and founder of Diane Hill London, about how she turned her love for Chinoiserie-inspired painting into a thriving business. From painting murals in her toddler’s room to being featured in Vogue and collaborating with major retailers like John Lewis and Anthropologie US, Diane shares her inspiring journey of creativity, risk-taking, and building a brand.Learn how Diane made the leap from hobbyist to business ownerDiscover the role of social media, mailing lists, and automation in her successGet inspired by the real story behind the glossy features and global reachTune in now to explore how your hobby could become something far bigger—with the right mindset, systems, and storytelling.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

“Mindset is one of the key attributes that determine how successful you become in any walk of life.”In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi explores the mindset differences between UK and US business cultures—and how those differences can impact your entrepreneurial success. Whether you’re just starting out or scaling up, this episode is packed with practical mindset shifts and cultural insights to help you lead with confidence and clarity.Discover what sets successful entrepreneurs apart—beyond strategy and systemsUnderstand how business mindset differs across the UK and USLearn actionable steps to develop a mindset that fuels sustainable growthTune in now to reframe your thinking, elevate your leadership, and gain a global perspective on business success.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

If you're not creating video content on social media, you're already falling behind.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by digital marketing strategist Sonja Crystal Williams to unpack why video is now non-negotiable for visibility and growth online. From platform-specific strategies to key performance metrics, Sonja shares expert insights on how to plan, create, and measure video content that actually moves the needle.Learn how to tailor your video content for platforms like Instagram, LinkedIn, and TikTokDiscover which metrics matter most for tracking success and making better content decisionsGet practical tips to elevate your brand presence through consistent, high-impact videoTune in now to get clear on what works—and how to make video marketing a powerful tool in your business strategy.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Have you ever wondered what it really takes to be a successful leader or coach? Claire Walton has the answer.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with Claire Walton, executive coach, leadership expert, and founder of Leaders Are Mad. With years of experience in senior roles and coaching high-level leaders across industries, Claire shares the common practices that set successful leaders apart—from managing stress to building influence with intention.Discover the habits and mindset shifts that drive great leadershipLearn how to find your “strategic passion” and lead with more confidenceExplore the exponential curve of growth—and how to stay ahead of itTune in now for a practical, empowering conversation that will help you level up your leadership game in business and beyond.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

“Hire for a minimum amount of skills… but hire for values, behaviours, and things that you want them to be when they show up.” – Bill FlynnIn this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with leadership expert Bill Flynn to break down what it really takes to build a high-performing team. Drawing from decades of experience in talent acquisition and leadership development, Bill shares how to attract, hire, and retain top talent—not just based on skill, but on alignment with your values and vision.Learn why values and behaviour are more predictive of success than skill aloneDiscover a more holistic approach to interviewing that includes case studies and practical tasksGain proven strategies to hire smarter, train better, and retain longerTune in now for practical insights that will elevate the way you build your team—and grow your business.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Artificial Intelligence is transforming how businesses operate—automating processes, enhancing productivity, and offering insights at an unprecedented scale. But is AI always a good thing?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi explores both sides of the AI conversation. From the exciting possibilities of streamlined operations and data-driven decision-making to the ethical concerns and risks of overreliance, this is a balanced and engaging look at the role AI is playing in modern business.Discover the real-world benefits of AI in business operationsLearn about the potential risks and ethical challenges leaders must considerHear Hakeem’s take on whether AI is ultimately a force for good—or something more complicatedTune in now to get clear on how AI can serve your business—and where caution might be the smarter strategy.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Have you ever wondered what it really takes to turn your business into the go-to brand in your category?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Jason Foo—Chairman and CEO of BBD Perfect Storm, a globally recognised purpose-driven branding agency. With over 20 years of experience building iconic brands, Jason shares his journey from launching a startup agency to working with major clients like Etihad Airlines.Learn how to build a standout brand with clarity, purpose, and positioningDiscover why becoming a “go-to” brand isn’t about being loud—but about being relevantHear real-life insights from Jason’s experience growing a world-class agencyTune in now to uncover the secrets behind successful, purpose-led brands that lead their industries.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

High-achieving executives often carry the weight of performance, pressure, and decision fatigue—but what if the real blockage isn’t external, but internal?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by mindset and performance expert Janine Mitchell to explore The Executive Code—a powerful framework designed to help leaders identify and overcome the mental patterns holding them back. From burnout to stress, Janine shares tools to help you rewire your brain, reclaim your focus, and lead with clarity and energy.Discover how to identify mental blocks and executive burnout earlyLearn practical strategies for rewiring your thinking for high performanceUnderstand how The Executive Code can help you lead better and live healthierTune in now for this honest and eye-opening conversation about leadership, mindset, and long-term performance.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Behind every thriving business is a foundation of smart, streamlined systems.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with Kathleen Day, a systems and efficiency expert, to explore how well-designed systems can drastically improve your operations, customer experience, and profit margins. Whether you're a startup founder, creative entrepreneur, or small business owner, this conversation is packed with practical tips to help you move from chaos to clarity.Learn how to identify inefficiencies that are slowing down your businessDiscover practical steps for building scalable systems that support growthHear how efficient processes improve customer experience and team productivityTune in now and start building the systems your business needs to thrive—without burning out.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

“Post consistently. Posting consistently will generate results. You've got no excuses—you know your subject inside out. Show off your expertise.” — Alex McCannIn this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Alex McCann, founder of Altrincham HQ, a social media management and training company. With over 14 years in the industry, Alex shares what really works when it comes to using social media to grow your business—and why consistency is more important than chasing trends.Discover the biggest mistakes businesses make on social mediaLearn how to show up consistently and create content that convertsGet practical tips to position yourself as the expert in your nicheWhether you're new to social media or looking to sharpen your strategy, this episode delivers clear, actionable insights to help you grow online.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.