Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

LinkedIn is one of the most powerful platforms to grow your brand and connect with your ideal audience—but only if people can actually see you.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with Mildred Talabi, LinkedIn Visibility & Personal Branding Coach, to explore how entrepreneurs and business leaders can stand out in a crowded space. From optimising your profile to crafting content that connects, Mildred shares actionable tips to elevate your presence and attract real opportunities.Learn how to improve your LinkedIn visibility to grow your business fasterDiscover simple but powerful personal branding tips that get you noticedUnderstand what type of content actually performs on LinkedIn—and whyIf you're ready to turn your LinkedIn activity into real business growth, this episode is a must-listen.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Want to know how successful companies like Apple and Airbnb turned major setbacks into setups for long-term growth?In this short but powerful episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi unpacks how resilience has been a defining factor in the success of some of the world’s most well-known brands. He also shares three practical tips you can use right now to build resilience in your own business—so you can bounce back from challenges and keep growing with purpose.Real examples of how top companies used resilience to fuel growthThe mindset shift that transforms failure into opportunity3 actionable strategies to help you stay grounded, focused, and forward-movingTune in now and learn how to turn obstacles into stepping stones for your success.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Web 3.0 is more than just a buzzword—it’s a shift that could fundamentally change the way businesses operate online.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Uzair Osman to demystify Web3. Uzair breaks down what decentralisation really means, clears up common jargon, and explains how businesses built on Web 2.0 principles can adapt and benefit from this next evolution of the internet.Understand the basics of Web 3.0 and why it's different from Web 2.0Learn how decentralisation could create new opportunities (and risks) for business ownersDiscover practical insights for leveraging Web3—without needing to be a tech expertWhether you're skeptical or curious, this episode will help you make sense of Web3 and what it could mean for your business future.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

One of the biggest challenges in business—whether you're a team of 5 or 500—is the constant feeling of overwhelm. You're stuck in daily operations, struggling to find time to improve, let alone grow.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Alexis Kingsbury, co-founder of AirManual, to explain why most businesses suffer from poor systems and what to do about it. With over a decade of experience building efficient teams and systems across the globe, Alexis shares how to streamline your processes, onboard faster, and free up time—without draining your resources.Learn why most businesses implement the wrong kind of systemsDiscover how to document, simplify, and scale your internal processesUnderstand how proper systems protect your time, team, and bottom lineIf your business feels chaotic or stuck, this episode will give you a clear roadmap to build smarter systems that actually move you forward.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

As the year comes to a close, it's the perfect time to take stock—not just of your numbers, but of your people.In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi shares why end-of-year reviews are one of the most underutilized tools in business—and how to run them in a way that actually drives growth. Instead of a tick-box exercise, Hakeem explains how to make reviews part of a larger performance management strategy that empowers your team and aligns with your business goals.Learn how to structure an end-of-year review that motivates and aligns your teamDiscover the biggest mistakes leaders make with performance reviewsWalk away with practical tips to turn reflection into real momentum for the new yearTune in now to make your reviews meaningful—and set your team (and business) up for a powerful 2024.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Social media is no longer optional—it’s essential. But between content overload and fast-moving trends, how can small and mid-sized businesses stand out and actually drive results?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Veronica Woods Querales, founder of Into The Woods Marketing. With 14+ years of experience in marketing, mentoring, and PR, Veronica shares how to make social media work for your business—not the other way around.Learn the core principles of a strong social media marketing strategyDiscover what kind of content actually moves the needle for business growthGet expert tips on aligning your personal brand, PR, and campaigns with your goalsWhether you’re just starting out or want to sharpen your current strategy, this episode offers real insight to help you show up with purpose—and see results.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Whether we realise it or not, our mindset is the hidden force driving our outcomes in business—and in life. It shapes how we lead, how we sell, and how we respond to challenges.In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi explores the five powerful mindset principles that can help you unlock greater clarity, confidence, and success. Whether you're leading a team or scaling a business, this episode will give you the tools to shift your thinking and elevate your results.Discover the mindset traps that keep entrepreneurs stuck—and how to avoid themLearn five proven principles to help you think, act, and lead like a high performerShift from reactive to proactive with a mindset that supports real, sustainable successTune in now to reset your mindset and move forward with intention, energy, and belief.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Before you launch a single campaign or post another piece of content, ask yourself: Are you speaking to the right people?In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi shares the four essential steps you need to take to connect with your ideal audience—without coming off as pushy or inauthentic. If your marketing isn't landing or you're struggling to attract the right clients, this episode will give you a roadmap to fix that.Learn how to identify and understand the audience that actually wants what you offerDiscover real-world tactics for reaching people who are ready to engage and buyBuild a marketing presence that feels authentic—and still delivers resultsTune in now and start showing up where it counts, with messaging that resonates and converts.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

How do you grow your business in a world that’s changed dramatically since 2020? And more importantly, how do you leverage what you already have to push through challenges?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Alex Onalaja, a tech influencer, author, and founder of a successful marketing agency. From being mislabeled in school due to undiagnosed dyslexia in Nigeria to now helping businesses scale online—Alex’s story is both inspiring and packed with practical lessons.Discover 5 inexpensive and effective ways to grow your business onlineLearn how to leverage your current business strengths to overcome weaknessesUnderstand what has changed in marketing since the pandemic—and what still worksThis episode is a masterclass in turning adversity into advantage and simplifying your growth strategy for real results.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Globalising a product—especially in healthcare—is a complex journey, filled with regulatory, commercial, and operational challenges. But it’s also a path filled with massive opportunity if done right.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Nishant Varma, a chartered accountant turned MedTech entrepreneur, who successfully helped take a healthcare product global and sold the business to a major US healthcare company.Discover Nishant’s 5 most important tips for successfully globalising a MedTech productLearn what it takes to go from local validation to global commercialisationUnderstand how to position your product, overcome regulatory hurdles, and attract acquisition interestWhether you're a clinician-founder or leading a growing MedTech startup, this episode is packed with practical advice on taking your innovation to the world.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

If you’re stuck trying to scale your healthcare or MedTech business, you're not alone. Sales growth is one of the biggest challenges founder-led teams face—especially without a clear, repeatable framework.In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi introduces the Sales Acceleration Formula, a proven model he’s used to deliver double-digit growth in a healthcare company within just 12 months. It’s a repeatable process that can be applied to almost any small or mid-sized business in the health sector.Discover the key components of the Sales Acceleration FormulaLearn how to align strategy, structure, and execution for consistent growthHear a real-world case study on how this tool delivered transformational resultsWhether you're launching a product, struggling to gain traction, or ready to scale—this episode gives you the mindset and method to grow with confidence.Message me via DM on Linkedin for a free copy of the Sales Acceleration Formula bookBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

What does it really take to lead effectively? Not in theory—but in the messy, fast-changing world we actually work in.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Chris Hirst, globally recognised CEO, speaker, and author of No Bullshit Leadership. Chris shares his journey from hitting rock bottom in his career to leading large creative organisations through transformative change. His no-nonsense approach to leadership is practical, powerful, and refreshingly honest.Learn how Chris transitioned from engineering to advertising—and became a top CEODiscover the foundational principles of real leadership that create lasting impactGet inspired by a personal story of resilience, reinvention, and leading with purposeIf you're tired of fluffy leadership clichés and want actionable insight, this episode is for you.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Becoming a better leader isn’t about being louder, tougher, or even more confident—it’s about being more honest, more humble, and more authentic.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Cassandra Rix, team dynamics and performance coach at The Resonance Coach Ltd. Cass helps organisations and leaders define their cultural identity and lead with integrity in fast-paced, commercial environments.Learn 5 practical tips to become a more effective and resonant leaderDiscover why honesty and humility are your most powerful leadership toolsUnderstand how to shape a team culture that thrives, even under pressureIf you’re ready to level up how you lead your people and your business, this episode is for you.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

You might be managing well—but are you really leading?In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Rich Levene, a successful sales manager who realized that real success had nothing to do with numbers or product—and everything to do with people. That realization sparked a personal mission: to grow into a people-first leader and help others do the same.Rich shares what it means to truly lead in business, how connection outperforms control, and the three critical steps you need to take if you want to lead teams that consistently perform, grow, and thrive.Learn how to shift from transactional management to transformational leadershipUnderstand the mindset change needed to move from “doing” to inspiring and enablingDiscover the daily habits that create real trust, connection, and performanceWhether you're building a MedTech startup or leading a clinical innovation team, this episode will help you lead with clarity, purpose, and impact.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Sales objections are inevitable—but what if you could remove them before they ever show up?In this solo episode of Clinician to CEO, Hakeem Adebiyi dives into one of his favorite sales topics: obliterating objections. Forget the usual advice about “handling” or “overcoming” objections—this episode is all about understanding the real root of resistance and neutralising it early so it never becomes a barrier.Learn why objections aren't a threat—they're an opportunityDiscover how to build objection-proof sales conversationsGet practical tools to transform resistance into trust and momentumIf you're a clinician-founder or MedTech innovator looking to boost your sales confidence and close deals faster, this is the mindset shift you’ve been waiting for.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Every business starts with an idea—but what does it take to turn that idea into a fast-growing, award-winning company?In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Ben Treleaven, co-founder of ISO Spaces, to unpack the real story behind starting a business from scratch. From quitting their jobs and borrowing £100,000 to building one of the UK’s fastest-growing companies, Ben shares the mindset, risks, and decisions that shaped their journey.Learn how Ben and his co-founder turned an idea into a product—and a product into a companyDiscover what it really takes to go from startup to scale-upGet inspired by the practical insights and challenges behind growing a purpose-led businessIf you're sitting on a product idea, prototype, or ambition to build something meaningful—this episode will give you the fuel and clarity to make it real.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

What if the key to doing more… was actually doing less?In this solo episode of Clinician to CEO, Hakeem Adebiyi breaks down the surprising truth behind high performance: it’s not about working more—it’s about resting well. While many people see him as ultra-structured and constantly on the move, the reality is that rest is his secret productivity hack.Discover why proper rest fuels better focus, creativity, and decision-makingLearn how to build structured downtime into your routine—without guiltHear why rest isn't laziness—it’s leadershipIf you're a driven professional who feels like there's never time to slow down, this episode is your permission (and strategy) to rest without falling behind.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

You might be doing everything "right"—but still missing out on millions in growth.In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Dr. John Oda, a growth strategist and keynote speaker, who walks us through the 9 biggest mistakes he sees businesses make time and time again. These aren’t just minor missteps—they’re decisions and blind spots that quietly eat away at your profits and stall your growth.Discover the most common reasons good businesses fail to scaleLearn what’s actually holding back your sales, growth, and team performanceGet clear on how to shift your strategy to unlock untapped revenueIf you’re building a MedTech business or scaling a clinical innovation, this episode will help you spot what’s broken—and fix it fast.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Life is short—and if you're a founder, your time is your most valuable resource.In this episode of Clinician to CEO, Hakeem Adebiyi shares three powerful productivity strategies that will help you get more done in less time, without burning out or sacrificing quality. These are the same mindset shifts and tactics he uses to juggle leadership, business growth, and life—without getting overwhelmed.Learn the difference between busy and effectiveDiscover how to prioritise what actually moves the needleGet actionable tips to make better use of every hour in your dayWhether you're building a MedTech startup or scaling your clinical business, this episode will help you protect your time and boost your impact.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

No leader wants to feel dispensable—but if your team can’t operate without you, you might be holding them back.In this episode of Clinician to CEO, Hakeem Adebiyi is joined by leadership mentor and coach Katy Hope to explore one of the biggest mindset shifts a founder can make: building a team that functions independently. Together, they unpack the leadership habits and delegation frameworks that free you from being the bottleneck—and empower your team to thrive.Learn why stepping back is sometimes the most powerful move a leader can makeDiscover how to train and trust your team without losing controlUnderstand the real markers of leadership success in a growing businessWhether you're scaling a MedTech venture or leading a clinical startup, this episode is a must-listen for founders ready to lead at the next level.Let me know when you're ready for Episode #32 — I’m set to go!Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

What happens when sales and marketing actually work together? According to research, it can lead to a 54% increase in sales—yet many businesses still keep these two functions siloed.In this solo episode of Clinician to CEO, Hakeem Adebiyi breaks down the 3 key reasons why aligning your sales and marketing teams is critical to sustainable growth. From better messaging to faster conversions, collaboration between these departments isn’t just nice—it’s necessary.Learn why siloed teams are one of the biggest blockers to revenue growthUnderstand how alignment improves lead quality, conversion, and customer retentionGet practical tips for bringing your sales and marketing efforts into syncIf you’re serious about accelerating growth in your MedTech business, this episode will show you how to bridge the gap—and unlock the results.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

LinkedIn is a powerful tool for business growth—but if your strategy relies on cold pitches and spammy DMs, you’re doing it wrong.In this episode of Clinician to CEO, Hakeem Adebiyi speaks with Pam Case, LinkedIn expert and founder of Linked Online, about how to use the platform authentically and effectively to win clients. No sleazy tactics. No copy-paste templates. Just real, human connection that leads to real business results.Discover the strategy Pam uses to win high-quality clients—without cold outreachLearn what actually builds trust and visibility on LinkedInUnderstand why content and profile positioning matter more than any sales scriptIf you want to build authority, attract the right clients, and grow your MedTech or clinical business using LinkedIn, this episode will show you how to do it with integrity and impact.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

You’re sitting on a goldmine of expertise—but are you actually leveraging it to grow your business?In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Jane Bayler, also known as The Smart Connector. Jane is an entrepreneur, investor, and brand strategist who scaled a London-based branding agency from £1M to £6M in just over a year—and now helps other experts, founders, and consultants do the same.Learn why expert positioning is critical for revenue growth and market trustDiscover how to shift from “operator” to “authority” in your nicheGet practical strategies for building visibility and demand for your expertiseIf you’re a clinician-founder ready to step into your next level of growth, this conversation will show you how to scale as the expert your market already needs.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Have you ever wondered how to turn a personal skill or passion into a profitable business?In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Ian Genius, who shares how to become the kind of expert clients are eager to hire. From recognising your unique skillset to building authority and packaging your services, Ian walks through the exact steps that take you from being good at something to in-demand for it.Learn how to position your skills as solutions people will pay forDiscover the mindset shift from “practitioner” to “paid expert”Understand what makes someone the expert hire in any industryIf you're a clinician or entrepreneur ready to make your skills work harder for you, this episode will give you the blueprint to build a business around your expertise.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

What actually makes someone a great manager?In this short, punchy Business Bites episode of Clinician to CEO, host Hakeem Adebiyi draws from 25 years of managing people to break down the two most essential skills every manager must master. Whether you're leading your first hire or managing a growing team, these insights are critical to building trust, performance, and long-term success.Discover the two foundational traits behind effective managementLearn how to apply them in high-growth, high-stakes environmentsUnderstand why technical skill isn’t enough in leadership rolesIf you're building a MedTech business or leading a team for the first time, this quick episode delivers practical, battle-tested leadership insight you can apply today.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

“Innovation only happens if we know how to create new narratives. People will pay for a story—but they will die for a narrative.” — Guillaume WiatrIn this episode of Clinician to CEO, Hakeem Adebiyi is joined by Guillaume Wiatr, narrative strategist and author, to explore how transforming your story into a powerful company narrative can drive growth, alignment, and action.Guillaume shares his mission to help leaders shape narratives that move people—not just customers, but also teams, investors, and entire industries.Learn the difference between story and narrative—and why it mattersDiscover why narrative is not just a marketing exerciseUnderstand why shaping the company narrative is the CEO’s most important strategic roleIf you're a founder or clinical leader trying to gain traction, build alignment, or inspire a team, this conversation will give you the tools to create a narrative that people rally behind.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Neuroscience might seem far removed from business strategy—but it’s actually one of the most powerful tools modern companies are using to drive smarter decisions and influence customer behaviour.In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Gill McKay, Applied Neuroscience Trainer and author of Stuck, to explore how understanding the brain can dramatically improve everything from leadership to marketing to culture.Learn the difference between intrinsic and extrinsic motivationUnderstand how Self-Determination Theory impacts team performanceDiscover how top companies are using neuroscience to shape products and influence buying decisionsWhether you're building a MedTech business or leading a fast-growing team, this episode gives you a fresh, science-backed lens on what really drives behaviour in business.📚 Books Mentioned: Stuck – Gill McKay Atomic Habits – James ClearMessage me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Wellbeing and burnout are more than just trending topics—they’re now core business issues.In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Anne Avgerin, who brings a unique perspective as both a former mental health therapist and a corporate leader with 25+ years of experience. Anne breaks down the science and psychology behind burnout and offers practical strategies for protecting mental wellbeing in high-performance environments.Understand the difference between stress and burnoutLearn why founders, clinicians and leaders are particularly vulnerableGet science-backed tips to improve wellbeing, resilience, and energyIf you're scaling a business and trying to avoid the crash, this conversation will help you rethink productivity—and prioritise mental fitness without losing momentum.📚 Books Recommended:Atomic Habits – James ClearWhy We Sleep – Matthew WalkerBurnout: The Secret to Unlocking the Stress Cycle – Emily & Amelia NagoskiFeel Better in 5 – Dr. Rangan ChatterjeeMessage me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Many clinician-founders struggle not because their product isn’t good — but because they haven’t built the right sales and marketing engine to scale.In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Carole Bozkurt, sales and marketing strategist and owner of Blueprint Marketing, to break down exactly what it takes to supercharge your business and drive consistent growth.Learn the 3 most important elements for building a scalable marketing strategyDiscover the mental shift every clinician-founder must make to lead growthUnderstand why clarity and consistency are more powerful than complexityThis episode is packed with practical tools and mindset tips to help you shift from guesswork to growth—and turn your business into a high-performance machine.📚 Books Mentioned:The Chimp Paradox – Prof. Steve PetersAtomic Habits – James ClearMessage me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO, (formerly the Hands On Business Podcast) Hakeem Adebiyi breaks down five productivity habits that high performers use to get more done, without burning out or working all night.Learn how successful people structure their day for focus and resultsDiscover tools and tactics that actually save time (no fluff)Walk away with 5 practical changes you can make this weekThese are the battle-tested habits you didn’t learn in medical school or corporate training—but they’re essential if you want to build and scale your business without drowning in tasks.📚 Resources Mentioned:The 4-Hour Workweek – Tim FerrissEat That Frog – Brian TracySpeedmailing (method/tool)Loom – Video messaging tool for async communicationMessage me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Do salespeople underperform because they don’t know what to do—or because they don’t stick to a proven process?In this episode of Clinician to CEO (Formerly the Hands On Business Podcast), Hakeem Adebiyi shares his perspective on why sales calls fail and what it really takes to close with confidence and consistency. Spoiler: it’s not about charisma or clever one-liners.Learn the 5 critical steps every successful sales call should includeDiscover why most founders skip them—and what it costs themWalk away with a simple, repeatable framework for sales successWhether you're building your first sales team or handling calls yourself, this episode will help you stop winging it and start winning consistently.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi unpacks the often misunderstood concept of key account planning—a strategy that can either drive exponential growth or waste valuable resources.You’ve probably heard the phrase “the customer is always right”. But if that’s true, why do so many companies fail to plan properly for their most important customers?Understand what a key account plan actually is—and what it isn’tLearn when it’s worth investing in key account strategy (and when it’s not)Get a clearer view on how this can integrate with your marketing and sales systemsIf you're leading a MedTech venture, managing high-value partnerships, or simply want to avoid overcomplicating your growth strategy, this episode is your practical guide.🧠 For more info on Key Account Planning:Get the Book on AmazonMessage me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem sits down with psychology-driven business strategist Leanne Elich, who went from paediatric oncologist to commercial healthcare leader — all because she knew she could make more impact in business than at the bedside.This wide-ranging conversation covers:The difference between listening and hearing—and why most business owners miss itWhy communication is the most overlooked lever for effective leadership and salesLeanne’s Periodic Table of Sales™ and how it connects psychology to performanceWhether you’re leading a team, pitching a MedTech innovation, or trying to better connect with clients, this episode will give you a fresh perspective on influence, communication, and commercial success.📚 Books mentioned:Influence by Robert CialdiniConversational Intelligence by Judith E. GlaserSales Acceleration Formula eBook: https://www.amazon.com/dp/B08P9VN3PHMessage me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem sits down with Dr. Abdullahi Sheriff, Pharmaceutical Leader, Associate VP at MSD, and winner of the Black Business Awards 2020.Known for his work in developing markets and creating sustainable healthcare categories, Dr. Sheriff reveals the 5 key steps to building a healthcare business that lasts — through strategic partnerships and market creation.✅ What market creation actually means (and why it’s more powerful than product development) ✅ The biggest mistakes founders make when trying to scale in healthcare ✅ How to apply proven pharma growth strategies to your startup or SMEWhether you're in healthcare or any other industry, these insights are powerful, practical, and proven.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.📚 Books referenced:Radical Simplicity – Ken AllenThe Prosperity Paradox – Prof. Clayton ChristensenHit Refresh – Satya Nadella

In this bonus episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem shares a sample of his latest audiobook, The Factors That Drive Marketing Strategy — a follow-up to his first release, The Sales Acceleration Formula.After publishing the first book, so many of you had questions about marketing that this second book became a must. And now that the podcast is live — an audiobook just made sense.🎧 Listen to the exclusive sample now and get the full version FREE!✅ Go to: https://www.youtube.com/watch?v=wAhuykGnGcQ ✅ Subscribe to the channel ✅ Comment “DONE” to claim your free copy📚 Audiobook link: The Factors That Drive Marketing Strategy 📖 First book: The Sales Acceleration Formula

A question that gets talked about often but rarely acted on: How important is customer service—really?In this episode of Clinician to CEO, Hakeem shares a real-life example that proves just how much customer service can impact your business — either by building long-term loyalty and growth, or by costing you thousands in missed opportunity.✅ What great customer service looks like in real-world terms✅ The unseen ways poor service erodes your business✅ Simple changes that lead to massive results🎧 Plus, don’t miss our related episode on Customer-Centric Marketing with Baba Awopetu. Listen here →Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.📚 Referenced tools & links:SurveyMonkeySkillsYouNeed – Customer Service Skills

Are you a clinician working on an innovative health solution — but unsure how to get it to market?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Everett Crossland (CCO, Cognito Therapeutics) and Andy Molnar (CEO, Digital Therapeutics Alliance) to unpack how to commercialise digital therapeutics—and what clinicians need to know when taking a novel medical category to market.What you’ll learn:What Digital Therapeutics (DTx) actually are—and why they matter nowWhy Big Pharma is investing in this space and how exporting plays a key roleThe key steps to commercialising a novel category in MedTechCommon go-to-market pitfalls to avoid when scalingHow clinicians can take medical innovations from prototype to global impactIf you’re a clinician or MedTech founder navigating go-to-market challenges, this episode will give you a roadmap for turning novel ideas into scalable, international businesses.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

What does the fastest man in the world have to do with high-performing sales? A lot more than you think.In this short and sharp Business Bites episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi unpacks what we can learn from Usain Bolt’s winning formula—and how those same principles apply to sales performance, even if you're not built like a sprinter.What you’ll learn:The key mindset that separates world-class performers from the averageWhy preparation and focus matter more than talent in salesPractical steps to replicate Bolt’s discipline in your sales strategy👉 Tune in now to find out how you can sprint toward your next big sales milestone—with less guesswork and more precision.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, marketing strategist Baba Awopetu joins Hakeem to challenge the common misconceptions clinicians and MedTech founders have about marketing — especially when trying to scale or export internationally. If you've ever felt like your marketing efforts are missing the mark, this conversation is your reset button.Discover why putting the customer at the center of your strategy is more than just a buzzwordLearn how to shift your organization’s mindset from product obsession to customer orientationGet practical insights that help clinicians simplify their marketing and grow with clarityHit play now to learn how to align your go-to-market strategy with what truly drives growth: your customer.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Are you relying on guesswork to generate leads for your MedTech or clinician-led startup?In this episode, Jo Anne Chan and Emma Hoffman from Shoestring Services share their proven framework for methodical and effective B2B lead generation. From choosing the right social media channels to mastering the art of consistent outreach, this conversation is packed with actionable insights.Learn the 5 key steps to build a consistent and effective B2B lead generation systemDiscover how to select and use the right social media platform for your industryUnderstand how clinicians can simplify outreach while scaling their go-to-market effortsHit play now to create a lead generation system that actually works — and supports your export goals.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Naomi Osaka’s decision to step away from the French Open sparked global conversation — but do we really take mental health seriously in high-performance environments like MedTech?In this episode, Hakeem is joined by clinical psychologist and mental health professional Anne Avgerin to explore how we can better identify signs of mental health issues, especially in colleagues, teams, and clinical leaders under pressure. The discussion touches on leadership blind spots, emotional awareness, and how to build cultures that genuinely support well-being.Discover how early recognition of mental health struggles can reduce risk and improve leadership outcomesLearn what support actually looks like in high-pressure, high-growth industries like MedTechUnderstand the leadership mindset shift needed to create sustainable, human-centered go-to-market strategiesHit play now to learn how emotional awareness can be a powerful advantage in your leadership toolkit.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Is your organisation built to scale, or is it unintentionally holding you back?In this episode, Hakeem explores the impact of organisational development and design on startup and scale-up success — especially for clinician-led MedTech ventures. Joined by two seasoned experts, Sharon Benson (award-winning HR Director) and Emma Cotton (former CEO and MD of Innovation Central), we break down how structure, culture, and clarity shape real-world results.Discover how to design an organisation that supports clinical innovation and commercial growthUnderstand the hidden blockers within team dynamics that sabotage your go-to-market effortsLearn how to build a structure that enables international exporting and scaleHit play now to uncover what strong organisational design can do for your MedTech growth journey.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Being helpful is good… right? Not always — especially in sales conversations.In this short and punchy episode, Hakeem challenges the idea that helping is always the best approach in sales. You’ll learn why being too eager to solve can actually undermine trust, stall decision-making, and ultimately damage your go-to-market strategy.Understand the psychology behind why "helping" too soon can backfireLearn what to do instead to build stronger relationships and drive conversionsApply a subtle shift that can dramatically improve how you sell your medical device or serviceHit play now to find out why less help might actually mean more growth.Get the Book on Amazon - The Sales Acceleration FormulaMessage me via DM on Linkedin for a free PDF copyBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

What separates average leaders from truly impactful ones — especially in the high-stakes world of MedTech and clinical innovation?In this episode, Hakeem is joined by Chris Cummins, a senior leader with experience at global giants like Takeda and Pfizer. Now the co-owner of OTD, author of The Power Presenter, and an NLP master trainer, Chris shares how great leaders create environments where people actually thrive — and why that matters more than ever.Learn how intentional team environments fuel growth and innovationDiscover leadership insights that translate directly into go-to-market clarity and momentumUnderstand the mindset shift from managing people to enabling performanceHit play now to learn how better environments drive better business outcomes — from the inside out.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Outsourcing is a smart move — but only if you choose the right partner.In this episode, Hakeem is joined by Nomi Farooq, founder of multimedia marketing agency Shoot Business, to discuss what really matters when outsourcing. Whether you’re a clinician launching your first product or scaling internationally, this episode breaks down how to evaluate agencies and avoid common pitfalls.Learn how to vet agencies that truly align with your go-to-market and export strategyUnderstand why confidence and clarity are essential before outsourcingGet practical tips from an expert who’s seen what works — and what doesn’tHit play now to learn how to outsource with intention and drive real results.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

What does it really take to move from concept to commercial success in healthcare?In this episode, Hakeem speaks with Helen McCormack, CEO of HMC Marketing Consultancy, who brings decades of global experience across pharma, surgery, SAAS, biotech, pharmacy, and medical devices. She shares powerful lessons for clinician-founders navigating the complex journey of taking innovation to market.Learn the must-know differences in commercialisation across healthcare sectorsUnderstand what it takes to launch in global markets — and avoid common misstepsDiscover how clinicians can bring commercial clarity to innovation from day oneHit play now to uncover expert insights that will shape your next move.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Everyone wants to build a million-pound business — but how do you actually do it?In this episode, Hakeem speaks with Paul Dermody, serial entrepreneur and business builder, about the proven steps behind sustainable business growth. Whether you’re a clinician-founder or a MedTech innovator, this episode is packed with no-fluff insight on what it takes to build and scale.Discover the foundational steps that turn clinical expertise into commercial successLearn how to think beyond product and build systems that scaleGain clarity on the mindset shifts needed to move from startup to seven figuresHit play now to learn what it really takes to grow with intention — and hit your growth goals.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

What do mindset, self-awareness, and consistency have to do with building a successful business?In this powerful episode, Hakeem is joined by transformational coach and course creation strategist Veronica Safoa Owusu, founder of Vpower Coaching and Women On Fire Warrior Academy. They dive deep into the foundational inner work that makes external success possible — especially for clinician-founders navigating the pressure of commercialising their innovations.Learn why self-awareness and mindset are non-negotiable for clinician entrepreneursDiscover how consistency fuels confidence and builds real-world tractionGain clarity on the emotional and mental habits behind sustainable growthHit play now to uncover the inner tools that unlock outer success.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Are we becoming less resilient in today’s fast-paced, high-pressure work environments — especially in healthcare and MedTech?In this episode, Hakeem is joined by Anne Avgerin — systems thinker, mental health practitioner, and former strategy lead at global organisations including Nike and the US Navy. With experience across international business, clinical psychology, and sustainability, Anne brings a holistic perspective to mental health and performance in the workplace.Learn how poor mental health subtly manifests and undermines performanceDiscover why resilience isn’t just personal — it’s deeply connected to workplace systemsGet practical advice on sleep hygiene, stress management, and mental wellbeing for leadersHit play now to learn how supporting mental health builds stronger, more resilient organisations.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

So, you want to scale your business internationally — but what does it really take to grow globally?In this episode, Hakeem sits down with Ian Jolly, Managing Director of Wheelwash, a UK-based manufacturing business operating worldwide. Ian shares candid insights into what British businesses often misunderstand about international markets, how to position for value over price, and why the UK’s Department for Business and Trade (DIT) is an underused asset.Discover the overlooked fundamentals of successful internationalisationLearn why cultural perception can make or break your export strategyGain clarity on how to work with — not around — government export support systemsHelping clinicians simplify their go-to-market strategy, so they can stop guessing, and turn their working prototypes into international MedTech businesses.Hit play now to learn what it really takes to grow a global business from the UK.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.