Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

Think business planning has to be complex and overwhelming? Think again.In this episode, Hakeem Adebiyi sits down with business strategist Athole Forbes to break down the 7 essential elements that help entrepreneurs build momentum and grow with clarity. From understanding your unique value to developing an offer, planning, selling, and networking—this conversation simplifies what matters most so you can take action faster.Learn how to create a business plan that supports real, sustainable growthGet clarity on the 7 foundational areas every business must focus onDiscover why simplicity is often the key to consistent progress and profitTune in now to rethink your approach to planning—and unlock a clearer path to business success.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Achieving consistent and sustainable growth isn’t just about strategy—it’s about people.In this episode, Hakeem Adebiyi shares simple yet powerful strategies for designing a workplace culture that fuels long-term success. Learn how to shape a business environment that not only attracts top talent but also becomes a true differentiator in your market. Whether you’re scaling or stabilizing, this conversation will help you rethink the role of culture in your business growth strategy.Discover how to turn your company culture into a unique selling pointLearn the mindset and systems needed to align people with performanceUnderstand why culture can be your strongest lever for sustained successTune in now to unlock the secret weapon behind many of today’s most resilient and profitable businesses.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

AI is here—and it's already transforming the way businesses approach marketing, operations, and customer experience.In this episode, Hakeem Adebiyi sits down with Tim Butler, Founder and CEO of Innovation Visual, to explore the real-world impact of AI on business. From fears around job displacement to the power of automation in marketing, Tim shares expert insights on how to integrate AI tools strategically without losing the human touch.Learn where AI is making the biggest impact in digital marketing todayUnderstand how to build a clear data strategy that supports smarter AI adoptionDiscover why this technological shift mirrors the industrial revolution—only fasterTune in now to find out how to use AI as a growth driver, not a gimmick—and why your approach to data might be the real game-changer.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Leadership isn’t just about strategy—it’s about communication. And avoiding the hard conversations? That’s where real damage begins.In this episode, Hakeem Adebiyi is joined by business leadership expert Nicola Richardson to explore the ripple effects of dodging difficult discussions in the workplace. From employee disengagement to unresolved conflict, Nicola explains how open communication, empathy, and a solid framework can turn tough moments into powerful opportunities for growth.Learn a simple framework to navigate difficult conversations with clarity and confidenceUnderstand why compassion and accountability are both non-negotiable in leadershipDiscover how addressing issues early can improve culture, retention, and performanceTune in now to become a more courageous communicator—and create a workplace where people feel heard, respected, and empowered.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Turning your passion into a profitable business isn’t just a dream—it’s a real possibility with the right mindset and structure.In this episode, Hakeem Adebiyi speaks with Diane Strand, a successful entrepreneur and creative leader, about what it really takes to launch and grow a business rooted in passion. From time management and creative focus to building a strong foundation, this conversation is full of practical insights for anyone looking to take the leap into entrepreneurship.Learn how to align your creativity with business fundamentalsDiscover time management tips that help you work smarter, not harderHear firsthand how Diane turned her passion into a thriving businessTune in now to get inspired—and equipped—for your own entrepreneurial journey.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Trying to grow your business without a focused customer strategy? You might be spinning your wheels.In this solo episode, Hakeem Adebiyi explores why probability should be at the core of your customer targeting efforts. He shares practical insights on how to prioritize leads and opportunities based on the likelihood of success—so you can close more deals, faster. From lead qualification to smart decision-making, this episode will shift how you think about your sales strategy.Learn how to assess and prioritize leads with the highest probability of convertingDiscover simple ways to accelerate growth by focusing on what really moves the needleAvoid common mistakes that drain time, energy, and resources chasing the wrong customersTune in now to sharpen your targeting strategy and start working smarter—not just harder.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Failure. It’s a word many business leaders avoid—but without it, real success is impossible.In this episode of the Hands On Business podcast, Hakeem Adebiyi dives into the mindset shift every entrepreneur needs to make when things go wrong. Instead of rushing to move on, embracing failure allows you to reflect, extract key lessons, and make better decisions moving forward. This episode is a must-listen for anyone serious about long-term growth.Learn why failure is a necessary—and powerful—part of the entrepreneurial journeyDiscover how to reflect on setbacks to create stronger strategiesUnderstand the value of owning your mistakes as a leaderTune in now to reframe failure, unlock growth, and lead your business with greater resilience.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

If you're not using video on LinkedIn, you're leaving leads—and conversions—on the table.In this episode, Hakeem Adebiyi sits down with LinkedIn video specialist Ercan Abraham to explore the exact strategies that drive engagement and results through video content. From scripting to video length, and how to tailor your message for the platform, this episode is packed with actionable tips to help you stand out, connect, and convert.Find out what types of videos perform best on LinkedInLearn how to structure your script to maximize attention and actionDiscover the ideal video length—and why shorter isn't always betterTune in now to level up your LinkedIn game with proven video techniques that get real results.

What if your business isn’t stuck because of tactics—but because your vision isn’t clear enough?In this episode of the Hands On Business podcast, Hakeem Adebiyi shares why he completely restructured his online course to put vision and mindset first. He breaks down the key components of a compelling vision—clarity, inspiration, and direction—and explains why a growth mindset is the foundation for lasting business success. If you’re serious about scaling, this mindset shift is a game-changer.Learn why vision is the true starting point of all scalable businessesUnderstand how a growth mindset drives both personal and professional evolutionDiscover how aligning mindset and vision creates momentum across your strategyTune in now to explore the inner work that fuels outer success.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Without a clear vision, even the best strategies can fall flat.In this episode of the Hands On Business podcast, Hakeem Adebiyi breaks down why a strong, simple vision statement is essential for small business success. He shares practical advice and real-world examples to help you create a vision that provides direction, inspires your team, and attracts the right customers. Whether you're just starting out or trying to regain focus, this episode will help you build a strong foundation for growth.Learn how to write a powerful vision statement that aligns your entire businessUnderstand why vision is the starting point for smart decision-making and planningDiscover how to use vision to engage your team and connect with the right audienceTune in now and take the first step toward clarity, alignment, and long-term growth.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Leadership isn't just about strategy—it's about how you speak, listen, and show up with intention.In this episode of the Hands On Business podcast, Hakeem Adebiyi sits down with Adrian Koehler, senior partner at executive coaching firm Take New Ground, to explore what it really takes to lead at the next level. From owning your impact to raising the bar on how you show up, Adrian shares powerful insights for founders ready to step into their role as CEO and lead with clarity, purpose, and integrity.Learn the mindset shift required to go from founder to effective CEODiscover how to communicate with more power, precision, and intentionUnderstand why listening is just as critical as speaking in leadershipTune in now to elevate your communication—and your impact—as a business leader.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Employee engagement isn’t a “nice-to-have”—it’s a game-changer for business performance.In this episode of the Hands On Business podcast, Hakeem Adebiyi speaks with Paul Ter Wal, a global expert in employee engagement, to unpack the top three strategies organizations can use to create a thriving, committed, and high-performing team. Discover how culture, leadership, and purpose intersect to improve workplace morale—and why happy employees directly drive profitability.Learn the 3 key actions to increase engagement across your organizationUnderstand how happiness at work impacts your bottom lineDiscover what truly motivates employees to show up, stay, and performTune in now for practical strategies that will help you build a culture where people love to work—and customers love to buy.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Hitting seven figures is a major milestone—but it’s not the finish line. So why do so many businesses stall there?In this episode of the Hands On Business podcast, Hakeem Adebiyi sits down with Kevin Brent, award-winning entrepreneur and founder of BizSmart, to uncover the five key reasons businesses struggle to scale beyond that threshold. Drawing from decades of experience in strategy, consulting, and business growth, Kevin shares actionable insights to help you push past the plateau—and build a business that’s scalable, sustainable, and valuable.Learn the 5 most common barriers that stop businesses from scalingDiscover how to shift your mindset from founder to value-building CEOGet strategic advice on long-term growth, leadership, and exit planningTune in now to hear what it really takes to scale beyond seven figures—with clarity and control.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

As the new year kicks off, Hakeem Adebiyi reflects on an important discovery—he’s built a high-performing and diverse team without setting out to “tick a box.” By hiring based on mindset, attitude, skills, and the ability to challenge perspectives, diversity naturally became a powerful asset in his business.In this episode of the Hands On Business podcast, Hakeem shares how diverse teams don’t just reflect good values—they drive better decisions, stronger performance, and improved bottom-line results.Understand how diversity strengthens collaboration, creativity, and outcomesLearn why diverse perspectives lead to smarter decision-making and innovationHear how hiring beyond your comfort zone builds a more resilient businessTune in now to explore how prioritizing team dynamics over conformity can unlock growth in your business.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Conflict is inevitable—but what if it’s also your biggest opportunity for growth?In this episode of the Hands On Business podcast, Hakeem Adebiyi shares how conflict, when handled with intention and clarity, can unlock breakthrough performance and exponential business results. Packed with practical tips and mindset shifts, this episode helps you see conflict not as a problem to avoid, but as a signal for progress.Learn how to reframe conflict as a driver for innovation and alignmentDiscover simple, actionable steps to navigate tough conversationsUncover the hidden growth opportunities buried in team tension and disagreementsTune in now to learn how to face conflict head-on—and turn friction into forward momentum.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Do you ever wonder what it really takes to build a better business—not just a bigger one?In this episode of the Hands On Business podcast, Hakeem Adebiyi is joined by business strategist and mentor William Buist to explore how intentional mastery and aligned strategy create businesses that are not only more successful, but more meaningful. William shares his expert insights on building with purpose, staying focused on your strengths, and leading a business that reflects who you are.Learn why alignment with purpose is the foundation of sustainable growthDiscover how to master the fundamentals before scalingHear how clarity and strategy combine to build a more resilient businessTune in now to shift your mindset—and your business—toward something truly better.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

“So much of being in the top 1% in anything is just a matter of some small things that those top 1% do regularly.” – Vincent PhippsIn this episode of the Hands On Business podcast, Hakeem Adebiyi welcomes Vincent Phipps—international speaker, communication coach, and top-tier presenter—to share what it really takes to stand out in business and life. Vincent breaks down the simple yet powerful habits that drive excellence and shares how consistency—not flashiness—is the true differentiator in elite performance.Discover the daily actions that separate top performers from the restLearn how Vincent rose to the top 1% of presenters worldwideGet actionable advice you can apply immediately to stand out in your own spaceTune in now to learn how greatness is built—not in big leaps, but in the small things you do consistently.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

When you start a business, it’s easy to feel like problems are barriers. But what if they’re actually the path?In this episode of the Hands On Business podcast, Hakeem Adebiyi talks with Tim Redmond, CEO of Redmond Leadership Institute, about the power of mindset in overcoming business challenges. Tim shares his entrepreneurial journey, the coaching system that’s helped countless businesses grow 10x, and the steps every entrepreneur must take to push through obstacles and scale with purpose.Learn how to shift your mindset to overcome any business challengeDiscover the repeatable system that’s helped entrepreneurs multiply growthHear real insights on what separates average business owners from exceptional onesTune in now to transform how you think about problems—and unlock your next level of growth.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

If you’re still treating social media like an afterthought, you’re missing a major growth opportunity.In this episode of the Hands On Business podcast, Hakeem Adebiyi speaks with Tommy Walsh, a seasoned expert in social media management, marketing strategy, and digital advertising. Tommy shares powerful insights into how business owners can leverage platforms like LinkedIn and Instagram not just for visibility—but for real, scalable growth.Learn which types of content actually convert on LinkedIn and InstagramDiscover how to create a strategy that aligns with your business goalsGet practical tips on optimizing your social media presence for engagement and resultsTune in now to stop wasting time online—and start using social media to scale your business.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

“When it comes to PR, it is a little bit different from traditional marketing… but the benefit of good PR can be substantial to your bottom line.” — Mickie KennedyIn this episode of the Hands On Business podcast, Hakeem Adebiyi is joined by Mickie Kennedy, founder of eReleases and a leading expert in public relations. Mickie explains how small businesses and entrepreneurs can use press releases strategically to boost credibility, attract leads, and strengthen sales performance—without spending a fortune on advertising.Learn the key differences between PR and traditional marketingDiscover how to use press releases to establish trust and generate leadsGet actionable insights for making PR a consistent part of your growth strategyTune in now to find out how good PR can become a high-impact, low-cost sales tool for your business.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In today’s data-rich world, most businesses are collecting information—but few know how to turn it into real value.In this episode of the Hands On Business podcast, Hakeem Adebiyi is joined by Cary Sparrow, CEO of Wagescape, to explore how to unlock the power of your data. From improving operational efficiency to retaining top talent and reducing risk, Cary breaks down how data can be a growth-driving asset when used effectively.Learn how to identify and leverage data that actually drives ROIDiscover ways to use data for smarter risk management and workforce planningUnderstand how data fuels innovation and supports long-term strategyTune in now to discover how to transform your business data into a consistent revenue stream.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Oscar Trimboli, global listening expert and author, to explore how mastering the five levels of listening can transform your business. You’ll learn how deep listening helps you recharge faster, ask better questions, improve productivity, and increase the impact of every conversation—whether it's with clients, employees, or stakeholders.Discover the five levels of listening and how they apply to business growthLearn how listening strategically can save time and improve decision-makingGain practical tips to lead with empathy, clarity, and purposeTune in now to unlock one of the most overlooked—and powerful—skills in leadership and business success.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Digital marketing is often sold as the ultimate solution for business growth—but is it always the right fit?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Tom Schwab, Navy veteran turned entrepreneur and founder of Interview Valet. Tom shares why many digital marketing strategies fail to deliver real results—and how they can actually hold your business back. Through his own journey and hard-earned lessons, Tom explains why meaningful conversations often outperform clicks, and how to rethink your marketing for long-term success.Discover the potential downsides of over-relying on digital tacticsLearn how to build trust and authority through authentic engagementHear Tom’s unique perspective on leveraging podcasts and conversations for growth🎁 Grab your FREE copy of Tom’s book here: interviewvalet.com/handsonTune in now to challenge the digital marketing status quo—and explore a smarter way to grow your business.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Turning your hobby into a business—that’s the dream for so many. But how do you move from passion to profit, especially when fear and uncertainty stand in the way?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Diane Hill, artist and founder of Diane Hill London, about how she turned her love for Chinoiserie-inspired painting into a thriving business. From painting murals in her toddler’s room to being featured in Vogue and collaborating with major retailers like John Lewis and Anthropologie US, Diane shares her inspiring journey of creativity, risk-taking, and building a brand.Learn how Diane made the leap from hobbyist to business ownerDiscover the role of social media, mailing lists, and automation in her successGet inspired by the real story behind the glossy features and global reachTune in now to explore how your hobby could become something far bigger—with the right mindset, systems, and storytelling.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

“Mindset is one of the key attributes that determine how successful you become in any walk of life.”In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi explores the mindset differences between UK and US business cultures—and how those differences can impact your entrepreneurial success. Whether you’re just starting out or scaling up, this episode is packed with practical mindset shifts and cultural insights to help you lead with confidence and clarity.Discover what sets successful entrepreneurs apart—beyond strategy and systemsUnderstand how business mindset differs across the UK and USLearn actionable steps to develop a mindset that fuels sustainable growthTune in now to reframe your thinking, elevate your leadership, and gain a global perspective on business success.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

If you're not creating video content on social media, you're already falling behind.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by digital marketing strategist Sonja Crystal Williams to unpack why video is now non-negotiable for visibility and growth online. From platform-specific strategies to key performance metrics, Sonja shares expert insights on how to plan, create, and measure video content that actually moves the needle.Learn how to tailor your video content for platforms like Instagram, LinkedIn, and TikTokDiscover which metrics matter most for tracking success and making better content decisionsGet practical tips to elevate your brand presence through consistent, high-impact videoTune in now to get clear on what works—and how to make video marketing a powerful tool in your business strategy.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Have you ever wondered what it really takes to be a successful leader or coach? Claire Walton has the answer.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with Claire Walton, executive coach, leadership expert, and founder of Leaders Are Mad. With years of experience in senior roles and coaching high-level leaders across industries, Claire shares the common practices that set successful leaders apart—from managing stress to building influence with intention.Discover the habits and mindset shifts that drive great leadershipLearn how to find your “strategic passion” and lead with more confidenceExplore the exponential curve of growth—and how to stay ahead of itTune in now for a practical, empowering conversation that will help you level up your leadership game in business and beyond.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

“Hire for a minimum amount of skills… but hire for values, behaviours, and things that you want them to be when they show up.” – Bill FlynnIn this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with leadership expert Bill Flynn to break down what it really takes to build a high-performing team. Drawing from decades of experience in talent acquisition and leadership development, Bill shares how to attract, hire, and retain top talent—not just based on skill, but on alignment with your values and vision.Learn why values and behaviour are more predictive of success than skill aloneDiscover a more holistic approach to interviewing that includes case studies and practical tasksGain proven strategies to hire smarter, train better, and retain longerTune in now for practical insights that will elevate the way you build your team—and grow your business.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Artificial Intelligence is transforming how businesses operate—automating processes, enhancing productivity, and offering insights at an unprecedented scale. But is AI always a good thing?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi explores both sides of the AI conversation. From the exciting possibilities of streamlined operations and data-driven decision-making to the ethical concerns and risks of overreliance, this is a balanced and engaging look at the role AI is playing in modern business.Discover the real-world benefits of AI in business operationsLearn about the potential risks and ethical challenges leaders must considerHear Hakeem’s take on whether AI is ultimately a force for good—or something more complicatedTune in now to get clear on how AI can serve your business—and where caution might be the smarter strategy.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Have you ever wondered what it really takes to turn your business into the go-to brand in your category?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Jason Foo—Chairman and CEO of BBD Perfect Storm, a globally recognised purpose-driven branding agency. With over 20 years of experience building iconic brands, Jason shares his journey from launching a startup agency to working with major clients like Etihad Airlines.Learn how to build a standout brand with clarity, purpose, and positioningDiscover why becoming a “go-to” brand isn’t about being loud—but about being relevantHear real-life insights from Jason’s experience growing a world-class agencyTune in now to uncover the secrets behind successful, purpose-led brands that lead their industries.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

High-achieving executives often carry the weight of performance, pressure, and decision fatigue—but what if the real blockage isn’t external, but internal?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by mindset and performance expert Janine Mitchell to explore The Executive Code—a powerful framework designed to help leaders identify and overcome the mental patterns holding them back. From burnout to stress, Janine shares tools to help you rewire your brain, reclaim your focus, and lead with clarity and energy.Discover how to identify mental blocks and executive burnout earlyLearn practical strategies for rewiring your thinking for high performanceUnderstand how The Executive Code can help you lead better and live healthierTune in now for this honest and eye-opening conversation about leadership, mindset, and long-term performance.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Behind every thriving business is a foundation of smart, streamlined systems.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with Kathleen Day, a systems and efficiency expert, to explore how well-designed systems can drastically improve your operations, customer experience, and profit margins. Whether you're a startup founder, creative entrepreneur, or small business owner, this conversation is packed with practical tips to help you move from chaos to clarity.Learn how to identify inefficiencies that are slowing down your businessDiscover practical steps for building scalable systems that support growthHear how efficient processes improve customer experience and team productivityTune in now and start building the systems your business needs to thrive—without burning out.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

“Post consistently. Posting consistently will generate results. You've got no excuses—you know your subject inside out. Show off your expertise.” — Alex McCannIn this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Alex McCann, founder of Altrincham HQ, a social media management and training company. With over 14 years in the industry, Alex shares what really works when it comes to using social media to grow your business—and why consistency is more important than chasing trends.Discover the biggest mistakes businesses make on social mediaLearn how to show up consistently and create content that convertsGet practical tips to position yourself as the expert in your nicheWhether you're new to social media or looking to sharpen your strategy, this episode delivers clear, actionable insights to help you grow online.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

LinkedIn is one of the most powerful platforms to grow your brand and connect with your ideal audience—but only if people can actually see you.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with Mildred Talabi, LinkedIn Visibility & Personal Branding Coach, to explore how entrepreneurs and business leaders can stand out in a crowded space. From optimising your profile to crafting content that connects, Mildred shares actionable tips to elevate your presence and attract real opportunities.Learn how to improve your LinkedIn visibility to grow your business fasterDiscover simple but powerful personal branding tips that get you noticedUnderstand what type of content actually performs on LinkedIn—and whyIf you're ready to turn your LinkedIn activity into real business growth, this episode is a must-listen.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Want to know how successful companies like Apple and Airbnb turned major setbacks into setups for long-term growth?In this short but powerful episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi unpacks how resilience has been a defining factor in the success of some of the world’s most well-known brands. He also shares three practical tips you can use right now to build resilience in your own business—so you can bounce back from challenges and keep growing with purpose.Real examples of how top companies used resilience to fuel growthThe mindset shift that transforms failure into opportunity3 actionable strategies to help you stay grounded, focused, and forward-movingTune in now and learn how to turn obstacles into stepping stones for your success.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Web 3.0 is more than just a buzzword—it’s a shift that could fundamentally change the way businesses operate online.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Uzair Osman to demystify Web3. Uzair breaks down what decentralisation really means, clears up common jargon, and explains how businesses built on Web 2.0 principles can adapt and benefit from this next evolution of the internet.Understand the basics of Web 3.0 and why it's different from Web 2.0Learn how decentralisation could create new opportunities (and risks) for business ownersDiscover practical insights for leveraging Web3—without needing to be a tech expertWhether you're skeptical or curious, this episode will help you make sense of Web3 and what it could mean for your business future.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

One of the biggest challenges in business—whether you're a team of 5 or 500—is the constant feeling of overwhelm. You're stuck in daily operations, struggling to find time to improve, let alone grow.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Alexis Kingsbury, co-founder of AirManual, to explain why most businesses suffer from poor systems and what to do about it. With over a decade of experience building efficient teams and systems across the globe, Alexis shares how to streamline your processes, onboard faster, and free up time—without draining your resources.Learn why most businesses implement the wrong kind of systemsDiscover how to document, simplify, and scale your internal processesUnderstand how proper systems protect your time, team, and bottom lineIf your business feels chaotic or stuck, this episode will give you a clear roadmap to build smarter systems that actually move you forward.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

As the year comes to a close, it's the perfect time to take stock—not just of your numbers, but of your people.In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi shares why end-of-year reviews are one of the most underutilized tools in business—and how to run them in a way that actually drives growth. Instead of a tick-box exercise, Hakeem explains how to make reviews part of a larger performance management strategy that empowers your team and aligns with your business goals.Learn how to structure an end-of-year review that motivates and aligns your teamDiscover the biggest mistakes leaders make with performance reviewsWalk away with practical tips to turn reflection into real momentum for the new yearTune in now to make your reviews meaningful—and set your team (and business) up for a powerful 2024.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Social media is no longer optional—it’s essential. But between content overload and fast-moving trends, how can small and mid-sized businesses stand out and actually drive results?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Veronica Woods Querales, founder of Into The Woods Marketing. With 14+ years of experience in marketing, mentoring, and PR, Veronica shares how to make social media work for your business—not the other way around.Learn the core principles of a strong social media marketing strategyDiscover what kind of content actually moves the needle for business growthGet expert tips on aligning your personal brand, PR, and campaigns with your goalsWhether you’re just starting out or want to sharpen your current strategy, this episode offers real insight to help you show up with purpose—and see results.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Whether we realise it or not, our mindset is the hidden force driving our outcomes in business—and in life. It shapes how we lead, how we sell, and how we respond to challenges.In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi explores the five powerful mindset principles that can help you unlock greater clarity, confidence, and success. Whether you're leading a team or scaling a business, this episode will give you the tools to shift your thinking and elevate your results.Discover the mindset traps that keep entrepreneurs stuck—and how to avoid themLearn five proven principles to help you think, act, and lead like a high performerShift from reactive to proactive with a mindset that supports real, sustainable successTune in now to reset your mindset and move forward with intention, energy, and belief.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Before you launch a single campaign or post another piece of content, ask yourself: Are you speaking to the right people?In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi shares the four essential steps you need to take to connect with your ideal audience—without coming off as pushy or inauthentic. If your marketing isn't landing or you're struggling to attract the right clients, this episode will give you a roadmap to fix that.Learn how to identify and understand the audience that actually wants what you offerDiscover real-world tactics for reaching people who are ready to engage and buyBuild a marketing presence that feels authentic—and still delivers resultsTune in now and start showing up where it counts, with messaging that resonates and converts.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

How do you grow your business in a world that’s changed dramatically since 2020? And more importantly, how do you leverage what you already have to push through challenges?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Alex Onalaja, a tech influencer, author, and founder of a successful marketing agency. From being mislabeled in school due to undiagnosed dyslexia in Nigeria to now helping businesses scale online—Alex’s story is both inspiring and packed with practical lessons.Discover 5 inexpensive and effective ways to grow your business onlineLearn how to leverage your current business strengths to overcome weaknessesUnderstand what has changed in marketing since the pandemic—and what still worksThis episode is a masterclass in turning adversity into advantage and simplifying your growth strategy for real results.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Globalising a product—especially in healthcare—is a complex journey, filled with regulatory, commercial, and operational challenges. But it’s also a path filled with massive opportunity if done right.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Nishant Varma, a chartered accountant turned MedTech entrepreneur, who successfully helped take a healthcare product global and sold the business to a major US healthcare company.Discover Nishant’s 5 most important tips for successfully globalising a MedTech productLearn what it takes to go from local validation to global commercialisationUnderstand how to position your product, overcome regulatory hurdles, and attract acquisition interestWhether you're a clinician-founder or leading a growing MedTech startup, this episode is packed with practical advice on taking your innovation to the world.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

If you’re stuck trying to scale your healthcare or MedTech business, you're not alone. Sales growth is one of the biggest challenges founder-led teams face—especially without a clear, repeatable framework.In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi introduces the Sales Acceleration Formula, a proven model he’s used to deliver double-digit growth in a healthcare company within just 12 months. It’s a repeatable process that can be applied to almost any small or mid-sized business in the health sector.Discover the key components of the Sales Acceleration FormulaLearn how to align strategy, structure, and execution for consistent growthHear a real-world case study on how this tool delivered transformational resultsWhether you're launching a product, struggling to gain traction, or ready to scale—this episode gives you the mindset and method to grow with confidence.Message me via DM on Linkedin for a free copy of the Sales Acceleration Formula bookBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

What does it really take to lead effectively? Not in theory—but in the messy, fast-changing world we actually work in.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Chris Hirst, globally recognised CEO, speaker, and author of No Bullshit Leadership. Chris shares his journey from hitting rock bottom in his career to leading large creative organisations through transformative change. His no-nonsense approach to leadership is practical, powerful, and refreshingly honest.Learn how Chris transitioned from engineering to advertising—and became a top CEODiscover the foundational principles of real leadership that create lasting impactGet inspired by a personal story of resilience, reinvention, and leading with purposeIf you're tired of fluffy leadership clichés and want actionable insight, this episode is for you.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Becoming a better leader isn’t about being louder, tougher, or even more confident—it’s about being more honest, more humble, and more authentic.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Cassandra Rix, team dynamics and performance coach at The Resonance Coach Ltd. Cass helps organisations and leaders define their cultural identity and lead with integrity in fast-paced, commercial environments.Learn 5 practical tips to become a more effective and resonant leaderDiscover why honesty and humility are your most powerful leadership toolsUnderstand how to shape a team culture that thrives, even under pressureIf you’re ready to level up how you lead your people and your business, this episode is for you.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

You might be managing well—but are you really leading?In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Rich Levene, a successful sales manager who realized that real success had nothing to do with numbers or product—and everything to do with people. That realization sparked a personal mission: to grow into a people-first leader and help others do the same.Rich shares what it means to truly lead in business, how connection outperforms control, and the three critical steps you need to take if you want to lead teams that consistently perform, grow, and thrive.Learn how to shift from transactional management to transformational leadershipUnderstand the mindset change needed to move from “doing” to inspiring and enablingDiscover the daily habits that create real trust, connection, and performanceWhether you're building a MedTech startup or leading a clinical innovation team, this episode will help you lead with clarity, purpose, and impact.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Sales objections are inevitable—but what if you could remove them before they ever show up?In this solo episode of Clinician to CEO, Hakeem Adebiyi dives into one of his favorite sales topics: obliterating objections. Forget the usual advice about “handling” or “overcoming” objections—this episode is all about understanding the real root of resistance and neutralising it early so it never becomes a barrier.Learn why objections aren't a threat—they're an opportunityDiscover how to build objection-proof sales conversationsGet practical tools to transform resistance into trust and momentumIf you're a clinician-founder or MedTech innovator looking to boost your sales confidence and close deals faster, this is the mindset shift you’ve been waiting for.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Every business starts with an idea—but what does it take to turn that idea into a fast-growing, award-winning company?In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Ben Treleaven, co-founder of ISO Spaces, to unpack the real story behind starting a business from scratch. From quitting their jobs and borrowing £100,000 to building one of the UK’s fastest-growing companies, Ben shares the mindset, risks, and decisions that shaped their journey.Learn how Ben and his co-founder turned an idea into a product—and a product into a companyDiscover what it really takes to go from startup to scale-upGet inspired by the practical insights and challenges behind growing a purpose-led businessIf you're sitting on a product idea, prototype, or ambition to build something meaningful—this episode will give you the fuel and clarity to make it real.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

What if the key to doing more… was actually doing less?In this solo episode of Clinician to CEO, Hakeem Adebiyi breaks down the surprising truth behind high performance: it’s not about working more—it’s about resting well. While many people see him as ultra-structured and constantly on the move, the reality is that rest is his secret productivity hack.Discover why proper rest fuels better focus, creativity, and decision-makingLearn how to build structured downtime into your routine—without guiltHear why rest isn't laziness—it’s leadershipIf you're a driven professional who feels like there's never time to slow down, this episode is your permission (and strategy) to rest without falling behind.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.