Show overview
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth has been publishing since 2021, and across the 5 years since has built a catalogue of 201 episodes, alongside 2 trailers or bonus episodes. That works out to roughly 110 hours of audio in total. Releases follow a fortnightly cadence.
Episodes typically run thirty-five to sixty minutes — most land between 10 min and 55 min — with run-times ranging widely across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 4 days ago, with 40 episodes already out so far this year. The busiest year was 2024, with 61 episodes published. Published by Hakeem Adebiyi.
From the publisher
Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without burning time or cash • What actually drives adoption of MedTech in real clinical settings • How to build a commercial strategy that survives contact with reality You’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business. If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on fan-favourite episode #98, Why Most Business Plans Fail Before They Start, and steal the smarter way to build yours
Latest Episodes
View all 201 episodes#201 | Why Most MedTech Companies Stay Busy But Never Grow (For Clinicians Trying to Export)
#200 | 5 Exporting Growth Lessons Most MedTech Founders Learn Too Late For Clinicians)
#199 | Why Exporting Into Too Many Markets Can Destroy Your MedTech Business
#198 | 5 Costly Mistakes MedTech Companies Make When Exporting Internationally(for clinicians)
#197 | The NUMBER ONE Reason Why Medical Device Adoption Fails And How to Realign For Greater Exporting Success (For Clinicians)
#196 | Why Clinicians Fail to Adopt Innovative Medical Devices And How To Engage Behavior Change for Success In Your Export Business
#195 | The 1 Thing You Need to Do To Transform Your Underperforming Medical Device Distributors To Ensure Exporting Success ( For Clinicians)
#194 | Why Most Clinicians Struggle to Retain Customers in Medical Device Exporting, And How To Create Trust Through Real Partnerships
#193 | Why Focusing Solely On Revenue In Your Exporting Markets Can Lead To Bad Medicine, And What Clinicians Should Prioritize Instead
#192 | The Top 3 Mistakes Clinicians Make When Launching Medical Devices, And How To Achieve Market Exporting Readiness
#191 | The Costly Mistake Of Separating Regulatory Decisions From Commercial Strategy For MedTech Exporting (For Clinicans)
#190 | Why Being Afraid Of Failure Is A Mistake For Medical Device Innovators, And How To Change It
#189 | What If Everything You Assumed About Feedback Is Wrong, And It’s Costing You Medical Device Sales?
#188 | Why Blaming Distributors for Slow Adoption Is a Costly Mistake, And How to Fix Your Medical Device Exporting Strategy (For clinicians)
#187 | The Dangerous Assumptions You're Making About Exporting Your medical Device, And What You Must Diagnose Now
#186 | Why the Status Quo in Clinician Relationships is Dangerous And What Needs to Change in Your Medical Device Exporting Partnerships
#185 | The Real Reason Being Hands-Off with Distributors Is the Worst Move Clinicians Can Make And How To Take Control Of Your Medical Device Export Business
#184 | The 1 Hidden Roadblock Affecting Your Medical Device Exporting Launch And How To Change It Fast (For Clinicians)
#183 | Why Only Focusing On Clinicians Is Hurting Your Medical Device Launch And The Simple Steps You Can Take TO Explode Your Exporting Success
In this episode, we challenge the common assumption that clinicians are the sole influencers in MedTech. You’ll learn about the various stakeholders who play a critical role in product adoption, ensuring you don’t waste time on unproductive strategies.In this episode you'll discover:How to spot hidden decision makers in the healthcare landscapeThe critical role of stakeholders in successful medical device adoptionActionable strategies to tie your product to broader pain points for effective salesAre you still convinced that doctors are the primary decision-makers for your medical device adoption?Tune in now to discover how shifting your focus can lead to faster revenue and successful adoption!Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.
#182 | Why Jumping To Clinical Trials Too Soon With Your Medical Device Prototype Can Be Fatal For Your Startup (For Clinicians)
Are you frustrated with the next steps after creating a MedTech prototype?In this episode, we tackle the confusing crossroads of funding versus clinical trials. Most founders believe progress hinges on either building more or raising money, but we’ll challenge that notion with actionable insights.By listening, you'll:Learn to define the core assumption that is crucial for your successDiscover the fastest ways to validate your prototype without excessive spendingUnderstand why complexity can be a distraction from achieving your goalsTune in now to redefine your strategy and accelerate your MedTech journey!Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.