Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

Still leading with data-heavy slides or technical deep-dives? You might be losing your audience before you even begin.In this 5 in 5 episode, I share five high-impact communication lessons from Dominic Colenso—actor turned communication coach—tailored for clinicians and MedTech leaders. Whether you're pitching to investors, presenting at conferences, or leading teams, this is your shortcut to being more clear, compelling, and credible.Learn how to start with your audience—not your dataDiscover the power of storytelling and emotional resonance in healthcareGet practical tips to design smarter slides and communicate with confidenceListen now to sharpen how you pitch, lead, and present—so you can scale your MedTech business with clarity and connection.Watch on YouTube: https://youtu.be/ZKZs7FH1yHI📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

In this episode, Hakeem Adebiyi speaks with Dominic Colenso, former Thunderbirds actor turned communication coach about how to transform complex ideas into clear, engaging stories that connect.Dominic shares how storytelling techniques from acting can help healthcare and life-science professionals simplify their message, cut through jargon, and communicate with confidence.Dominic’s Book: Cut Through Listen on YouTube: https://youtu.be/5iPMgYHjlLsJoin the mailing list to get the show notes for every episode here: ⁠https://thesalesaccelerationformula.com/podcast-show-notes

You’ve got deep clinical expertise—but how do you turn that into an actual business that grows?In this 5 in 5 episode, I share key insights from Justin Allen Montgomery, a nurse practitioner who turned his knowledge into an eight-figure continuing education company. Whether you're working on a medical device, building a platform, or creating a course, these takeaways will help you go from idea to scalable healthcare business.Learn how to niche down and solve a real, valuable problemDiscover how simple products and smart marketing drive growthUnderstand why patience and credibility-building are essential to lasting successListen now to get five actionable steps you can take this week to start building a MedTech or health business around your clinical expertise.Link to full video on YouTube here: https://youtu.be/1GSQl9JNQ-c

Tired of trading hours for impact—and wondering how to turn your clinical expertise into a real, scalable business?In this episode of The H-Files, Justin Allen Montgomery shares how he went from nurse practitioner to founder of an eight-figure continuing education company—without a big team or complex tech. This is a masterclass in simplifying your business model, choosing the right niche, and building a product that scales.Learn how to pick the right niche and painful problem to solveUnderstand course creation timelines, budgets, and when to seek accreditationGet a lean, realistic marketing plan you can run in 10 hours a weekListen now to stop guessing and start building a scalable business around your clinical expertise—on your terms.Bonus: 10% off Justin’s program , just state HOB Podcast 10% Links: Procourse Start : ProCourseStart.com Email Justin: [email protected]📺 Watch on Youtube: https://youtu.be/1GSQl9JNQ-c📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

In this 5 in 5 episode, I break down five powerful takeaways from my conversation with Jason Bryll, Founder of Parable Healthcare, on how medtech and healthcare businesses can use business intelligence (BI) to make smarter, faster decisions. From building data culture to affordable ways SMEs can get started, this is a practical guide to making BI work for you.You’ll learn why dashboards alone aren’t enough, how to use visualisation to ask better questions, and why investing in culture beats spending big on tools.Listen now to shift from gut feel to data-driven action—and turn your decision-making into a growth engine.#HealthcareGrowth #BusinessIntelligence #MedTech #HFfiles

Still running your business on gut feel, disconnected dashboards, or scattered reports? It’s time to change that.In this episode of The H-Files, I sit down with Jason Bryll, Founder of Parable Associates, to unpack how clinician-led businesses can turn raw data into real-time insight—without massive teams or enterprise budgets. We cover the difference between stock EMR/CRM charts and real BI, how to align KPIs across functions, and why building a strong data culture (with the right UAT champions) makes all the difference.You’ll learn how to avoid common SME mistakes, how to choose budget-friendly tools, and what AI will—and won’t—change about your decision-making process.Whether you're scaling a MedTech business, improving your go-to-market performance, or building a healthcare team that makes smarter decisions, this episode will show you how to replace noise with clarity—and guesswork with growth.📺 Watch on Youtube: https://youtu.be/j5_8ZVohoQ0📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Think medical affairs is just regulatory support? Think again—it might be your MedTech business’s biggest unlock.In this 5 in 5 episode, Abdul Hameed joins me to share how Medical Affairs acts as the essential bridge between scientific integrity, patient needs, and commercial growth. In just five minutes, you’ll walk away with actionable lessons to apply right now—from measuring impact beyond publications to designing solutions that put patients first.We also explore how AI fits in responsibly, and why clinician-founders need to treat Medical Affairs as a strategic asset—not an afterthought.You’ll learn how to:Measure real impact beyond publications and reportsDesign with patient needs at the center of your business modelApply AI responsibly in a healthcare settingTranslate scientific expertise into commercial valueBuild Medical Affairs into your go-to-market strategy earlyWhether you’re developing a medical device, scaling your go-to-market strategy, or preparing for international expansion, this episode will help you bring science and business into alignment—with the patient at the center.

What really gets a medicine from the lab bench into clinical practice — and why does one of the most important functions in that journey stay almost invisible?When most people think about pharma, they think about the finished product — the pill, the injection, the treatment in a clinician’s hand. But between discovery and patient access sits a long, complex path shaped by evidence, regulation, stakeholder trust, and real-world decision-making. In this episode, Abdulhamid Al-Khatib pulls back the curtain on medical affairs and shows why it plays such a critical role in turning science into access, data into decisions, and innovation into real patient impact. By listening, you’ll:Understand what medical affairs actually does across the full product lifecycle — from early evidence generation to launch and long-term clinical useLearn how real-world evidence, stakeholder insights, and patient voice influence uptake, payer access, and strategic decision-makingDiscover how trust, scientific credibility, and cross-functional influence shape whether a medicine succeeds in the real worldPress play now to understand the overlooked function that helps move medicines from promising science to meaningful patient access.Link: https://medicalaffairs.org/International Federation of Pharmaceutical Manufacturers & Associations (IFPMA) Code of PracticeDescription: This code sets out a global framework for ethical interactions with healthcare professionals, medical institutions, and patient organizations.Link: https://www.ifpma.org/resource-centre/ifpma-code-of-practice/FDA Guidelines on Scientific ExchangeDescription: The U.S. Food and Drug Administration (FDA) provides specific guidance on how pharmaceutical companies can engage in truthful, non-promotional scientific exchange with healthcare professionals, particularly concerning unapproved uses of approved products. These are often referenced in industry training and SOPs.Link (example of related guidance): https://www.fda.gov/drugs/guidance-compliance-regulatory-information/guidances-drugsInternational Society for Pharmacoeconomics and Outcomes Research (ISPOR)Description: A leading professional society for health economics and outcomes research. They have published numerous "Good Practices" reports that guide the design and reporting of real-world evidence (RWE) studies.Link (to their RWE resources): https://www.ispor.org/strategic-initiatives/real-world-evidenceICH E6(R2) Good Clinical PracticeDescription: International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use. The ICH E6(R2) guideline for Good Clinical Practice (GCP) is the global standard for designing, conducting, recording, and reporting clinical trials involving human participants.Link: https://www.ema.europa.eu/en/ich-e6-good-clinical-practice-scientific-guidelineGood Publication Practice (GPP) for Company-Sponsored Biomedical Research: 2022 UpdateDescription: This guideline provides best practices for the ethical and transparent planning, development, and dissemination of company-sponsored research.Citation: DeTora, L. M., et al. (2022). Good Publication Practice (GPP) guidelines for company-sponsored biomedical research: 2022 update. Annals of Internal Medicine, 175(11), 1601-1610.Link: https://www.ismpp.org/gpp-2022General Data Protection Regulation (GDPR)Description: A European Union regulation on data protection and privacy for all individuals within the EULink: https://gdpr.eu/what-is-gdpr/

Think more sales is the key to long-term growth? Think again—scaling takes more than just a strong front end.In this 5 in 5 episode, I share five key takeaways from my conversation with Tim Emo on how MedTech and healthcare businesses can sustain momentum and grow with purpose. We cover systems, hiring, back-end ops, and leadership principles that actually create leverage.You’ll learn how to:Build momentum through systems, not just salesMake tough hiring decisions that protect your long-term growthScale your back-end operations to support go-to-market executionUnlock more value from the customers you already serveApply a leadership principle that grounds every growth phaseWhether you’re a clinician-founder launching your first medical device or a healthcare leader scaling your team, this episode gives you five practical shifts you can implement this week.Listen in, take action, and keep your growth rolling. Full episode here: [https://youtu.be/S25S-rqkvQI]

The flashy startup story gets all the attention—but what about the businesses built to last?In this episode of The H-Files, I sit down with Tim Emo, President of Vernacare North America, to unpack what sustainable, long-term business growth actually looks like in MedTech and healthcare. No gimmicks, no hype—just honest lessons on how to scale without burning out your team, wrecking your systems, or losing your mission along the way.You’ll learn how to:Scale your business without sacrificing people, process, or purposeIdentify real momentum (not just busy movement) through the right metricsMake strategic hires—even when it means making tough decisionsStay close to the customer as a CEO or founder, not just through the sales teamThink long-term in an industry that often rewards short-term visibilityIf you're a clinician-founder, MedTech entrepreneur, or healthcare leader building something built to last, this episode gives you a clear lens into what smart growth actually requires.📺 Watch on Youtube: https://youtu.be/S25S-rqkvQI📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Thinking of leaving the system—but not sure how to do it on your terms? You’re not alone.In this 5 in 5 episode, Dr. Becky Howie shares five sharp, honest insights on why she left the NHS and how she built Maldod Life—a purpose-led practice that blends coaching, lifestyle medicine, and personalised care. This wasn’t a burnout-fueled escape. It was an intentional, 18-month transition into a business model built around her values.You’ll learn how to:Reframe the idea that the system is broken—it might just be misalignedPlan your next career move like a founder, not a frustrated clinicianBalance clinical care, values, and commercial sustainabilityRecognise the entrepreneurial strengths clinicians already haveMake one mindset shift this week to move forward with purposeWhether you’re in the early stages of planning your exit, or already prototyping your next venture, this episode gives you a real-world perspective on what it takes to build a business that works—for you and your patients.📬 Subscribe for more healthcare business wisdom, in short bursts that actually fit into your day.📺 Watch on Youtube: https://youtu.be/j5_8ZVohoQ0📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

What if leaving the NHS was the most values-driven decision you could make as a clinician?After 15 years as a GP, Dr. Becky Howie realised that 10-minute appointments weren’t enough to treat complex issues — and that she could do more for patients outside the system. In this episode, she shares how she founded Maldod Life, a lifestyle medicine and coaching practice, and built a business that puts real care first.Here’s what you’ll learn: – How to leave clinical practice with purpose — not burnout or bitterness – Ways to run group consultations that scale your impact without sacrificing care – How to commercialise lifestyle medicine without selling outIf you're a clinician ready to do healthcare differently — this episode is for you.

Still leading with old habits in a fast-moving health business? That might be what’s holding you back.In this short Five in Five episode, I break down 5 powerful leadership insights from my conversation with Haseeb Ahmad, CEO of Purespring Therapeutics. From slashing prices to scaling purpose-led teams, these ideas challenge traditional leadership models — and offer practical ways to upgrade your mindset this week.Here’s what you’ll learn: – Why great leadership starts with listening, not fixing – How bold, uncomfortable decisions can lead to long-term growth – The mindset shift needed to create psychological safety and unlock innovationShort, sharp, and packed with value — press play and lead better in just 5 minutes.

Still clinging to command-and-control leadership? It’s time to evolve — or get left behind.In this episode, I sit down with Haseeb Ahmad, CEO of Purespring Therapeutics, to explore what it really means to lead in today’s complex and high-stakes healthcare world. We dig into the shift toward human-first leadership, why purpose drives performance, and how sustainable growth requires bold, long-term thinking.Here’s what you’ll learn:– How to lead across cultures without losing clarity or connection– Why the best leaders prioritise people, not power– How bold, values-driven decisions shape modern biotech leadershipBold insights. Real stories. No fluff. The prescription for growth starts here.

Still wondering why your brilliant solution isn’t sticking with clinical teams?In this Five in Five episode, Dr. Tori O’Daniel — OB/GYN and Medical Director — drops five rapid-fire insights that can change how you approach adoption, education, and clinical value forever. From micro-videos to VAC pack templates, these tactics are field-tested, scalable, and designed to work in real-world healthcare settings.Here’s what you’ll learn: – How to win clinician trust in the first 2 minutes with ease-of-use – Why total value beats unit price — and how to communicate it – The underrated role of internal champions and micro-education in scaling innovationHit play, take notes, implement today. Change doesn’t wait.

MedTech graveyards are full of clever devices that never made it past the demo.In this episode, Dr. Tori O’Daniel — OB/GYN and Medical Director — breaks down the five adoption pillars that separate shelf-ware from standard-of-care. From ease-of-use to VAC submission strategies, this is the playbook every MedTech innovator needs to hear before launching.Here’s what you’ll learn: – The “ease-of-use” test every device must pass in the first 2 minutes – Why education is an ongoing strategy, not a one-time launch event – How to shift from talking unit price to total value — and why that mattersIf you're building, launching, or scaling a MedTech solution, don't miss this one.

Think of this as your espresso shot of leadership training — short, strong, and immediately useful.In this Five in Five episode, Hakeem breaks down Francie Jain’s top leadership lessons, from making coaching stick to creating performance through psychological safety. Each insight ends with a doable action step you can apply this week — no fluff, just transformation.Here’s what you’ll learn: – How to translate complex ideas so non-experts actually get it – Why partnering with people who think differently makes you stronger – The real link between asking questions and leading with impactPress play, pick one, and level-up before your next stand-up.

Technical brilliance is table stakes. Influence is the multiplier.In this episode, Hakeem sits down with Francie Jain, CEO of Terawatt, to explore what truly drives team performance — from psychological safety to purpose-built coaching. Whether you're scaling a MedTech company or leading a clinical team, this conversation will challenge the way you think about leadership, teaming, and influence.Here’s what you’ll learn: – Why psychological safety beats raw IQ in high-performing teams (Google proved it) – How one hospital saved $32M annually by embracing group coaching – How STEM professionals can build presence and partner with “opposite strengths” to lead better

Biotech isn’t just hard - it’s brutal. But the right lessons can save you years of pain.In this bite-sized H-Files episode, Hakeem shares 5 hard-earned insights from his conversation with Nigel Theobald, CEO of N4 Pharma. After more than a decade building an RNA delivery platform, Nigel offers an unfiltered look at what it really takes to survive and scale in biotech.Here’s what you’ll learn: – The single sentence every founder must write down before they pitch – Why you can’t bootstrap your way through biotech - and how to pivot with purpose – What builds (and breaks) investor trust when the stakes are highHit play and take notes. Your future self will thank you.

Great science doesn’t guarantee commercial success - especially in biotech.In this episode, Hakeem sits down with Nigel Theobald, founder and CEO of N4 Pharma, to unpack what it really takes to turn an RNA delivery platform into a viable, scalable business. From investor pressure to team building and tough pivots, Nigel shares lessons every biotech or MedTech founder needs to hear.Here’s what you’ll learn: – How to go from a biotech platform to a commercial product – What it takes to build a virtual, world-class team in a capital-intensive space – How to stay resilient when timelines shift and strategies evolveIf you're building something at the edge of science and business - this episode is for you.

Digital health funding has dropped 3× since 2021 — but that didn’t stop Tamar Blue.In this episode, Hakeem breaks down how Tamar raised over $1 million for MentalHappy, her mental-health startup, even as capital tightened across the industry. From mindset to tactical moves, you’ll get a clear, repeatable playbook — with action steps you can start using today.Here’s what you’ll learn: – How to raise capital in a down market - without hype or smoke and mirrors – What made MentalHappy stand out to investors in a saturated mental-health space – How to adapt your strategy when industry trends are working against youHit play to get inspired — and equipped - to move forward, no matter the climate.

Digital-health cash is scarce — but that didn’t stop Tamar Blue from raising over $1M for MentalHappy.In this episode, Hakeem sits down with Tamar to unpack how she built traction, validated real user demand, and developed a long-term founder mindset in a funding environment where most startups are stalling. If you’re building in mental health, MedTech, or anywhere capital is tight, this one’s for you.Here’s what you’ll learn: – How Tamar used simple user-validation tactics to build trust and momentum – What made her stand out to investors (and how she kept conversations alive) – Why adopting a 12-year mindset changes how you pitch, build, and leadPerfect for MedTech builders hungry for traction — and ready to play the long game.

AI isn’t coming — it’s already transforming how smart MedTech founders build and scale.In this 5-in-5 episode of The H-Files, Hakeem recaps key insights from his conversation with MedTech entrepreneur Spencer Jones, breaking down 5 real-world use cases where AI is already driving impact - from FDA submissions to scalable ROI tools.Here’s what you’ll learn: – How AI is speeding up regulatory workflows and submission prep – Why AI-powered ROI tools help win over hospital buyers faster – Where to apply AI right now to save time, reduce risk, and stay competitiveHit play and walk away with 5 practical ways to level up your MedTech business - starting today.

AI isn’t a future concept — it’s the toolkit high-performing MedTech founders are using right now.In this episode of The H-Files, Hakeem welcomes back Spencer Jones to explore the real-world impact of AI across the MedTech lifecycle. From slashing regulatory prep time to mapping top European KOLs in minutes, Spencer shares the exact tools and workflows that are saving time, improving outcomes, and accelerating growth.Here’s what you’ll learn: – How to cut submission timelines in half using off-the-shelf AI tools – How to identify high-value KOLs across global markets (without hiring an analyst team) – Why AI is the productivity layer MedTech founders didn’t know they needed🎯 Perfect for MedTech founders, innovators, and consultants ready to future-proof their strategy.📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notesTools used :Claude (Anthropic)AskSteve.aiVercel V0MedTechVendors.com⁠Perplexity AI⁠

Most MedTech teams burn through thousands at global healthcare events - with little to show for it.In this 5-in-5 episode, Hakeem unpacks key insights from his conversation with Lee Ali, Managing Director of Expo Stars and a global expert on exhibition strategy. Learn how to flip your next trade show from budget drain to pipeline win with five actionable tactics you can implement right now.Here’s what you’ll learn: – How to qualify booth traffic and stop wasting time on the wrong leads – Why your pre-show strategy matters more than your booth design – How to energise your team to drive better conversations and follow-upFive key insights. Five minutes. One smarter conference strategy.

Too many companies show up to healthcare exhibitions - but few actually stand out.In this episode of The H-Files, Hakeem sits down with Lee Ali, founder of Expo Stars, to break down what separates high-performing booths from those that bleed budget. From the TEO framework to real-world tips on team roles and lead qualification, this episode is a tactical guide for MedTech founders who want results from their trade show spend.Here’s what you’ll learn: – Why most exhibition teams fail before the event even starts – The TEO framework: a simple, powerful way to structure your booth strategy – How to turn conversations into qualified leads (and follow-up that converts)🎯 Essential listening for founders, commercial leaders, and marketing teams preparing for their next global healthcare event.

Welcome to The H-Files: 5-in-5 - the weekly dose of distilled insight from healthcare leaders, in five minutes or less.In this episode, Hakeem reflects on his conversation with Dave Taylor, CEO of Valley Diagnostics, who’s navigating the hard road of building a MedTech company from scratch. From funding frustration to NHS hurdles, Dave’s journey offers 5 real-world lessons every founder should hear — each paired with a single, actionable step.Here’s what you’ll learn: – How to stay focused when funding timelines don’t go your way – What the NHS actually looks for in new technology – Why founder vision and health economics must go hand-in-handWhether you’re an innovator, founder, or investor - this one’s for you.

Early cancer detection saves lives - but building a startup around it is anything but easy.In this episode of The H-Files, Hakeem sits down with Dave Taylor, CEO of Valid Diagnostics, to talk about what it really takes to build a MedTech company in the complex world of diagnostics. From long NHS timelines to the role of health economics in getting adoption, this is a transparent, founder-to-founder conversation about purpose, pressure, and staying in the game.Here’s what you’ll learn: – What makes early cancer detection so hard to commercialise - and why it’s worth it – How to think about health economics before you approach buyers or investors – The emotional and strategic fuel founders need to survive slow-moving systems like the NHS🎯 A must-listen for anyone building in diagnostics, digital health, or early-stage MedTech.

One of the biggest mistakes in leadership? The fear of making one.In this Five in Five episode, Hakeem unpacks key lessons from his conversation with leadership expert Cas Rix - someone who’s spent nearly 30 years guiding executive teams through major transitions. Together, they break down how fear of failure and perfectionism can quietly stall innovation, create team friction, and hold entire companies back.Here’s what you’ll learn: – Why fear of failure kills momentum in even the smartest teams – How perfectionism creates stress, stagnation, and missed opportunities – What leaders can do today to build a culture of resilience and fast learningIf you’re in healthcare, MedTech, or building a startup team that needs to move fast - this is five minutes well spent.

WHY LEADERSHIP WITHOUT FAILURE IS A DANGEROUS GAME 🎙️💡 Perfectionism kills innovation. Fear of failure kills businesses.In this episode of The H-Files, Hakeem is joined by Cass Rix — an expert in strategic leadership and team dynamics — to unpack one of the most overlooked risks in high-performance leadership: the fear of failure. Together, they explore how perfectionism and mistake-avoidance quietly erode trust, creativity, and performance inside growing teams.Here’s what you’ll learn: – Why teams that avoid failure end up failing the hardest – How to create a culture where failure fuels experimentation, growth, and resilience – What leaders can do today to encourage openness, adaptability, and calculated risk-taking🎯 A must-listen for startup founders, MedTech leaders, and anyone operating in high-stakes environments.

“We want to go to America.” That’s what most MedTech founders say - but few are truly ready.In this Five in Five episode, Hakeem unpacks five key takeaways from his conversation with Angela Spang — an award-winning MedTech entrepreneur who’s scaled across the UK, Sweden, and the U.S. From strategy and timing to regulation and team structure, this rapid-fire breakdown will help you avoid common traps and make smarter international moves.Here’s what you’ll learn: – Why the U.S. market is not always the best first move — and what to consider instead – How to think strategically about sequencing your expansion – What founders must understand about local partnerships, regulation, and customer expectationsIf you're thinking global, this five-minute playbook could save you six figures in mistakes.

Many healthcare businesses dream of expanding into the U.S. — but size doesn’t always equal opportunity.In this episode of The H-Files, Hakeem sits down with Angela Spang, award-winning entrepreneur and founder of June Medical, to explore what it really takes to succeed in the world’s most complex healthcare market. Angela shares five hard-won lessons from scaling her business across the UK, Sweden, and the U.S. so you don’t have to learn them the expensive way.Here’s what you’ll learn: – Why the U.S. might not be your best first market - even if it’s the biggest – How to navigate the real costs and regulatory hurdles of entering the U.S. – What makes an international expansion strategy sustainable, not just ambitious📢 If you’re serious about international growth, this is the episode for you.

Expanding internationally is exciting - but the wrong move can cost you more than money.In this Five in Five episode, Hakeem shares key insights from his conversation with Suzie, breaking down five lessons MedTech founders need to hear before entering new markets. From partnerships to credibility to timing, this is your fast-track guide to scaling smarter — not just bigger.Here’s what you’ll learn: – How to choose the right international expansion strategy for your business – Why local partnerships can unlock success or kill your momentum – The credibility signals you need to win in a new market — and how to build them💡 Don’t let the wrong planning or partnerships hold you back. Hit play, take notes, and start moving toward real global growth.

New trade deals are opening doors - but international growth still requires a smart strategy.In this episode of The H-Files, Hakeem sits down with Suzie Ali-Hassan, International Business Director at ABHI, to explore what it really takes for UK health tech companies to scale globally. From common mistakes and evidence gaps to how accelerators and local partnerships accelerate success, this episode is packed with strategic insights.Here’s what you’ll learn: – The most common mistakes UK SMEs make when entering new markets – Why evidence, regulatory readiness, and partnerships matter more than ever – What regions like the Middle East, India, and Asia expect from foreign health tech companies – How ABHI’s Middle East Accelerator is helping UK MedTech companies expand with confidence🎯 Whether you're eyeing the U.S., Asia, or the Gulf, this episode gives you a grounded, practical framework for going global.

LinkedIn isn’t just a platform - it’s your digital trade show for international growth.In this Five in Five episode, Hakeem shares key takeaways from his conversation with LinkedIn expert Norma Foster. If you want to open doors internationally, land real deals, and raise your profile globally — without leaving your desk — this is the playbook you’ve been waiting for.Here’s what you’ll learn: – How to optimize your LinkedIn profile to attract global opportunities – Why just 12 minutes a day can build long-term international visibility and trust – A 3-step strategy that turns LinkedIn into a global growth engine — no paid ads required🔥 Don’t just scroll — take action. Try one of these five tactics today and see what shifts.

💡 Many businesses underestimate LinkedIn’s potential for finding international customers, distributors, and partners.In this episode of The H-Files, Hakeem is joined by Norma Foster, an international trade specialist who has helped businesses across industries use LinkedIn to drive global sales. From profile optimization to targeted outreach, this episode walks through the exact strategies companies are using to grow without travel or massive budgets.Here’s what you’ll learn: – How to optimize your LinkedIn profile for credibility and international reach – The 3-step approach to finding and engaging international customers and partners – Why consistent activity (just 12 minutes a day) can transform your visibility and pipeline – Real-world success stories of companies landing global deals using LinkedIn alone📢 Follow Hakeem Adebiyi on LinkedIn for more updates.

Welcome to Five in Five on The H-Files Podcast - your rapid-fire dose of export strategy and global growth insights.In this episode, Hakeem distills the top five insights from his conversation with Kath Darlington, a global marketing expert and UK Export Champion. Whether you're exploring international markets or scaling existing export efforts, these bite-sized strategies will help you grow smarter, not just bigger.Here’s what you’ll learn: – How to find your niche before you scale internationally – Why international growth without strategy is just expensive guesswork – How to leverage UK support and real-world export frameworks to reduce risk – What separates sustainable expansion from scattershot selling – The key mindset shift that turns exporting from a risk into a revenue stream

What does it really take to build a global presence in healthtech and life sciences?In this episode of The H-Files Podcast, Hakeem Adebiyi sits down with Kath Darlington MBE, founder of The Scott Partnership - a global B2B marketing agency working with leading life sciences and MedTech companies. Kath shares her journey from start-up to international agency, and the lessons she’s learned from two decades of helping health businesses grow across borders.Here’s what you’ll learn: – How to develop a marketing strategy that actually works across markets – Why understanding your niche is essential for global success – How life sciences and MedTech brands can use B2B marketing to drive real results internationallyWhether you're a healthcare leader, MedTech founder, or commercial lead thinking about expansion — this episode is packed with practical wisdom.

Finding a distributor is easy. Finding the right one? That’s where most innovators fail.In this Five in Five episode of The H-Files, Hakeem breaks down five essential lessons for succeeding in the healthcare industry - whether you’re a manufacturer bringing innovation to market, a distributor seeking standout products, or a commercial lead building out a global growth strategy.Here’s what you’ll learn: – How to align with distributors that are the right fit, not just available – Why cultural alignment and communication matter more than features – The critical prep steps that separate scalable products from shelfware

Success in MedTech isn’t just about innovation - it’s about the right partnerships, timing, and strategy.In this episode of The Hands-on Business Podcast, Hakeem Adebiyi sits down with Bo Wiesman, a MedTech entrepreneur and investor with more than 20 years of experience. Bo shares his journey from running a successful distribution business to launching a digital health company and building an investment fund - all while helping innovators scale in complex healthcare markets.Here’s what you’ll learn: – How to find distributors that match your values and growth goals – Why following the money is a smarter strategy than chasing trends – How cultural fit and market dynamics affect international partnership success – What founders must understand about capital, timing, and long-term scalability🎯 Whether you’re a MedTech manufacturer, distributor, or commercial leader - this episode is packed with real-world lessons you can apply today.

From finance to healthcare innovation - Nishant Varma’s story is packed with lessons for any founder on a mission.In this Five in Five episode of The H-Files, Hakeem shares five powerful takeaways from his conversation with Nishant Varma, whose pivot into healthcare is a masterclass in calculated risk, deep preparation, and building with purpose. If you’re a founder or leader looking to scale with intention, this one’s for you.Here’s what you’ll learn: – How calculated risk and operational excellence build real momentum – Why mission-driven work drives resilience and better decision-making – The power of preparation and strategic relationships in high-stakes industries🎯 Perfect for entrepreneurs, MedTech builders, and healthcare leaders who want to lead with clarity and action.

What happens when a finance professional helps commercialise a life-saving medical device invented by his father?In this episode of The H-Files, Hakeem Adebiyi sits down with Nishant Varma to unpack his journey from Wall Street to healthcare innovation. Nishant shares what it took to build a MedTech business with global potential — from taking calculated risks and finding purpose, to navigating international expansion with precision.Here’s what you’ll learn: – How to strategically shift into healthcare innovation — even from outside the industry – What global expansion really looks like in early-stage MedTech – The mindset and operational discipline needed to scale a family-born invention🎯 A must-listen for purpose-driven founders, healthcare entrepreneurs, and anyone considering a bold pivot.

Welcome to the 5 in 5 series - where five minutes gets you five powerful business insights.In this episode, Hakeem distills five key takeaways from his conversation with Marco Rombi, an international business expert with deep experience across Europe and emerging markets. From building trust to navigating cultural nuance, these are the real-world insights that drive sustainable, global growth.Here’s what you’ll learn: – Why humility and curiosity open more doors than clever positioning – How to build partnerships that last - not just deals that close – Why cultural fluency is essential (and how to develop it) – The underrated power of simply delivering what you say you will – Why bold, clear first steps are better than perfect plans

Going global isn’t just about strategy - it’s about mindset, culture, and execution.In this episode of The H-Files Podcast, Hakeem Adebiyi sits down with Marco Rombi, an international business expert with over a decade of experience helping healthcare and MedTech companies expand worldwide. Marco shares proven strategies for navigating cultural nuance, forming high-trust partnerships, and building businesses that thrive across borders.Here’s what you’ll learn: – Why cultural intelligence is the foundation of sustainable international growth – How to evaluate and build partnerships that go beyond the contract – What to prioritise when expanding into new markets — and what to leave behind – How to lead with credibility, clarity, and consistency in any region🎯 Whether you're preparing to expand internationally or looking to sharpen your cross-border approach, this episode is packed with practical wisdom.

Building for impact is one thing. Building for acquisition? That’s a different kind of discipline.In this Five in Five episode of The H-Files, Hakeem breaks down five key takeaways from his conversation with a biotech founder who's built with the end in mind. Whether you're in biotech, healthcare, or any high-stakes industry, these lessons will help you create a company that scales and sells.Here’s what you’ll learn: – Why defining your mission early shapes your strategy and your valuation – How operational excellence becomes your most overlooked competitive edge – Why kind, self-aware leadership isn’t soft, it’s smart – The difference between trusted advisors and noisy opinions – How to stay consistent when everyone else is chasing trends🎯 If you’re building a business with long-term value in mind, this is your five-minute masterclass.

Building for impact is one thing. Building for acquisition? That’s a different kind of discipline.In this Five in Five episode of The H-Files, Hakeem breaks down five key takeaways from his conversation with a biotech founder who's built with the end in mind. Whether you're in biotech, healthcare, or any high-stakes industry, these lessons will help you create a company that scales and sells.Here’s what you’ll learn:– Why defining your mission early shapes your strategy and your valuation– How operational excellence becomes your most overlooked competitive edge– Why kind, self-aware leadership isn’t soft - it’s smart– The difference between trusted advisors and noisy opinions– How to stay consistent when everyone else is chasing trends🎯 If you’re building a business with long-term value in mind, this is your five-minute masterclass.

Welcome to The H-Files: 5 in 5 - where five minutes delivers powerful insights you can actually use.In this episode, Hakeem breaks down five quick, impactful takeaways from his conversation with Dr. Jonathan Sackier - a surgeon, entrepreneur, and pioneer in AI, robotics, and healthcare innovation. If you're building in healthtech or MedTech, this is your crash course in staying purposeful, compliant, and ahead of the curve.Here’s what you’ll learn:– Why purpose should come before the pitch deck– What founders need to understand about regulation before scaling– How real innovation balances science, system constraints, and timing– Why robotics and AI require surgical-level precision in business strategy– The mindset shift from "disruption" to practical, scalable change

Innovation without strategy is noise. Innovation without culture is chaos.In this episode of The H-Files, Hakeem Adebiyi sits down with Dr. Jonathan Sackier — a pioneering physician and healthcare entrepreneur known for his work at the cutting edge of AI, robotics, and surgical innovation. From patent protection to team culture and regulatory insight, this conversation is packed with practical wisdom for healthtech founders ready to lead with vision and precision.Here’s what you’ll learn:– Why strong operational strategy is more critical than ever in health innovation– How to think about AI and robotics beyond the hype– What the “no-asshole rule” has to do with investor confidence and execution– How to protect your innovation while preparing to scale globally– The mindset shift required to move from invention to impact

Welcome to The H Files – 5 in 5, where we serve the sharpest insights in five minutes or less.In this episode, Hakeem recaps five powerful takeaways from his conversation with Spencer Jones, a MedTech innovator with deep experience in commercialization, sales, and international growth. Whether you're building your GTM strategy or scaling across borders, this is your no-fluff cheat sheet.Here’s what you’ll learn:– Why going deep in one market beats going wide too soon– How to develop internal champions that drive real sales momentum– What smart founders do before expanding internationally– The role of storytelling in building trust and closing complex deals– Why discipline and focus are more scalable than hustle

Welcome to The H Files, where host Hakeem Adebiyi explores the real-world challenges of growing a healthcare business without the fluff.In this first episode of the new series, Hakeem sits down with Spencer Jones, MedTech founder and CEO of Lapovations, to unpack what it really takes to build a scalable company. From sharpening your sales process to choosing the right moment to expand internationally, this is a masterclass in focused execution.Here’s what you’ll learn:– Why precision in your sales strategy beats going wide too early– How to identify your true commercial champions inside hospitals– The steps Lapovations took to scale without burning cash– What MedTech founders need to know before going global– How to balance innovation with operational discipline🎯 Whether you're in early-stage MedTech or growing a healthcare business, this episode is packed with actionable strategy.