#63 | Digital Marketing Isn’t Always the Answer—Here’s What to Do Instead
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth · Hakeem Adebiyi
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Show Notes
Digital marketing is often sold as the ultimate solution for business growth—but is it always the right fit?
In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Tom Schwab, Navy veteran turned entrepreneur and founder of Interview Valet. Tom shares why many digital marketing strategies fail to deliver real results—and how they can actually hold your business back. Through his own journey and hard-earned lessons, Tom explains why meaningful conversations often outperform clicks, and how to rethink your marketing for long-term success.
- Discover the potential downsides of over-relying on digital tactics
- Learn how to build trust and authority through authentic engagement
- Hear Tom’s unique perspective on leveraging podcasts and conversations for growth
🎁 Grab your FREE copy of Tom’s book here: interviewvalet.com/handson
Tune in now to challenge the digital marketing status quo—and explore a smarter way to grow your business.Message me via DM on Linkedin
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This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.