#100 | Selling Value vs Selling Price
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth · Hakeem Adebiyi
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Show Notes
Never drop your price." That’s the rule and it’s not just a nice idea. It’s a strategy.
In this quick Business Bites episode, Hakeem Adebiyi breaks down why competing on price kills your margins, lengthens your sales cycle, and damages your positioning. Instead, learn how to lead with value, stand your ground, and close faster with more confidence.
Here’s what you’ll learn:
– Why selling value wins in complex B2B and healthcare sales
– How pricing integrity builds trust and authority
– One book you should read to transform your sales mindset and methods