The FMCG Guys

Alexander Graf is one of Europe's top e-commerce and Retail voices. Co-Founder of Composable Commerce leader Spryker, he also host two e-commerce podcasts (in German and English) and three others about different topics. In this episode, he joins Daniel live from Barcelona during this year Shoptalk to speak about the Top trends he sees in today's commerce. from composable to China's growing influence. Watch on YouTube: https://www.youtube.com/watch?v=aH_dhqaApeU Get ready to get up to speed through: Alex's background and role at Spryker Composable Commerce: what it's all about The evolution of eCommerce in the last decade The Marketplace model China's growing influence and the impressive scale of the likes of Tiktok and Temu The impact of this on FMCG More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In this episode, we visit Bain & Company's London Office to speak with Bahige El-Rayes, Partner specialized in Operations. In this conversation, you'll hear his take on the current state of the Consumer Goods industry and how Supply Chain can play a role to help companies win in the future. In this conversation you'll hear about: Bahige's take-aways from the Procurement Leaders Converence Post-COVID FMCG: are the winners now losers? Main challenges for Consumer Goods companies to find growth How companies can leverage Supply Chain for growth and the right KPIs and metrics to measure this What type of leader a modern Supply Chain needs Sustainability and circular supply chains: what's happening there? More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Daniel is joined by Sri and PVSB from our sister podcast The CPG Guys to go over the main highlights of this year's Shoptalk Europe! More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Rob Chatwin is currently CEO at The Eden Project, a remarkable visitor attraction based in Cornwall. Before this, he had a remarkable career in Consumer Goods. In this conversation, we go over some of the high stakes Mergers and Acquisitions he participated in, like integrating Avon or The Body Shop into Natura. Tune into this podcast to learn about: His unique life background starting in his native Brazil Career path in Consumer Goods Natura and their track in Mergers and Acquisition Synergetic and non-synergetic acquisitions: why both can work M&A in Consumer Goods right now His current role at The Eden Project More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The whole FMCG Guys team is in Barcelona for Shoptalk this week, so we'll be taking a short break. Back on Saturday!

In this episode, we are joined by Sr. Director of Professional Services Ben Robins live from Stackline's EMEA Ecommerce Summit in Shoreditch, London. In an omnichannel world where FMCG brands are struggling to engage, attract and loyalize consumers, in this conversation you'll hear how this AI-Enabled Retail Intelligence and Activation Platform is supporting over 7,000 in navigating this journey. Watch on YouTube: https://youtu.be/7T-40jLOhDQ Topics covered: Key Challenges FMCG Brands have when approaching commerce Why the Digital Shelf has become crucial for brands How to effectively engage with AI Key trends in Consumer Goods commerce Data: how to manage it to later get effective outcomes The Loyalty issue: why so few consumers remain repeat purchase and what to do about it Mapping consumer engagement points Approaching cyber holidays such as Prime Day, Singles Day or Black Friday More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Christophe Mahaut heads up supply chain at one of the most exciting sports brands right now: Brooks Running. Currently the leader in the performance running category in North America, the Berkshire Hathway owned, Seattle Based company, has really ramped up in the last decade to become a global player. This growth wouldn't be possible without a solid operational backbone, which is already preparing for the next growth stage. Tune into this podcast to learn how Christophe is preparing to reach more consumers and shares his thoughts on: His career beginnings and how he ended up in supply chain Transitioning from Fast Moving Consumer Goods to Sports Apparel The runner at the center as the key reason behind Brooks' last successful years Supply Chain Complexity: what are the key pillars of the function How global challenges will affect trade routes What Supply Chain Leaders need to do to have a "seat at the table" and occupy a central function in a company's strategy More: Prior Brooks Running Episode with Matthew Dodge: https://www.fmcgguys.com/matthew-dodge-brooks-running/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Russell Close is Carlsberg's Global eCommerce Director. In this unique role, he overlooks the Danish Brewer's Digital Strategy across Global Markets, from Europe to Asia. Having worked in Online for many years at the likes of Coty, he comes to the show to explain the uniqueness and what attracted him to the category, the current status of it and the key routes of growth. Christina and Daniel really enjoyed this conversation, which covered: Russ' current role and career path prior What he learnt setting up eCommerce in Beauty Taking a role in a much less digitally advanced category five years ago The key pillars for growth Driving eGrocery across markets Looking at eCommerce as a full-funnel proposition Emerging Marketing Channels More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

With 66% of FMCG's growth coming from Digital Platforms, it's obviously a no-brainer to invest in this channel. But with all the layers of complexity that have been added in the last few years, where do you start? Our two guests today, Gemma Spence, Chief Digital Commerce Officer at VML and Anja Spielmann, Global Brand Experience Director at Mars, join the show to show us the different levers brands can pull to win on the famous Digital Shelf in 2024. In this conversation, you'll learn about how to turn up online through: The evolution of the Digital Shelf in the last years Lower funnel vs. Upper funnel Key Metrics when measuring online performance How FMCGs are reorganizing internally as a consequence of the evolution AI's potential role in making companies more agile and fast The Kitchen: Mars' cross-agency collaboration platform More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest is Steph Lilley, General Manager for Reckitt's Hygiene Business Unit in their home market, the UK, and Ireland. She joins Christine and Daniel to speak about her career from a graduate program to becoming a General Manager, with some international moves in between, but always focusing on development and with a prominence of P&L roles. Tune into this conversation to hear about: Steph's first leadership experience The learning curve when taking an international assignment in Russia The leadership style she's developed in time Balancing being genuine with "getting results" Her experience being a woman in commercial roles Approaching diversity, equity and inclusion Leveraging Reckitt's popular brands for societal change More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

How can companies come up with new, relevant innovations without proper quality insights? Our guests Joris de Bruyne (CEO at EyeSee) and Joanna Dumont (VP Insights with experience at Danone and Colgate) join us to explain how today's technologies can give better, more complete and accurate answers to the classic questions when it comes to understanding the consumer. Get ready for a deep dive into the fascinating world of consumer insights through: Answering questions: the primary role of insights and market reasearch across time Eyesee's unique mix-method research approach - the synergy of behavioral methods and surveys for more actionable insights Linking consumer insights to new product launches How insights leaders are getting together (Insights Lighthouse) to have a stronger voice in the industry Agency x FMCG Brands relationship: how to get the most out of it The power of Insights to debunk myths and pre-conceived thoughts More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest today is one of the rising stars in Retail. With a background in Retail blue chips like Arcadia and Levi's, Maddy Booker-Price is now the Head of eCommerce at Urban Outfitters. She joins the podcast to speak about how the role of Digital has become more central in Retail organizations during her career through: The role of an omni-channel Director in 2024 Working with cross-functional peers The importance of listening to the consumer Her vision of what an online store has to be Leaderships lessons learnt along the way More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The consumer journey in today's connected world is more complex and blurry then ever. In this episode, we bring you two experts from PriceSpider, the world's leading commerce platform: Rae Guimond, Director GTM Strategy and Brett Banner, SVP Strategy. With them, we'll aim to unpack all the complexity and deliver actionable outcomes for progressive FMCG brands. Coinciding with the publishing of their Strategies for Grocery Brands to Thrive Amid Economic Uncertainty, North American & European Brands Ecommerce Survey 2023, and they come to the show to speak about: Take-aways from their recent consumer survey Top priorities and pain points for FMCG companies in 2024 What the shopper journey looks like nowadays and how FMCG companies can break through the noise and engage with them How can FMCG break down internal silos for a common effort in a connected commerce world Tips for consumer goods brands to stay relevant in a connected commerce world More: Listen to Brett & Rae on The CPG Guys: https://www.cpgguys.com/pricespider/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Neil Reynolds heads up the Global Digital Commerce Business Unit at Mars Snacking. With a global multifunctional team, his scope spans across Pure Play Key Accounts, Capability Building, Portfolio Development and eB2B, giving him a unique point of view of the state of FMCG in today's Commerce. He joins Efrain and Daniel to speak about: His unique career path from mainstream P&L (Sales and General Management) roles to eCommerce Digital Commerce as a full-funnel proposition that drives the whole business forward Deploying Global know-how and capability into local markets Anticipating Shoptalk Europe (June 3-5) in Barcelona More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Eva Gallocchio is the Chief eCommerce, CRM and Customer Officer at the Iconic Italian illycaffè. She joins the pod to explain her fascinating path from Accenture to Diesel and now in coffee, having interacted with the consumer across multiple touchpoints and globally, having worked in both Europe and the US. In this podcast, Efrain and Daniel speak with Eva about: The changing Consumer and how Retail's adapted How to be consistent at every touchpoint Differences between working in Fashion and FMCG Illycaffe's footprint across out-of-home, Retail and DTC Leadership lessons from working abroad Exciting innovations coming at Illycaffee More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest is Peter Vasilyev, Business Development Director Europe at Ailet, an Image Recognition Solution. He joins the show to speak about how this technology can empower FMCG sales forces, as well as Retailers and Distributors to really get a deep understanding of brand and category performance through quality data at scale. Tune into this conversation to learn about: How Image Recognition Technology can obtain store data with 95% accuracy Different KPIs that the technology supplies to FMCG companies Types of data that come from analyzing shelfs at scale How to implement the solution within a company What sets Ailet apart from other solutions in the market More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Julie Laurens' career is one of a kind. Having studied law in her native France, she took a turn early on, ending up doing Marketing in the UK, from where she switched to eBay. At the tech giant, she lived in 3 countries (UK, Switzerland, US). This experience in a Digital company opened the door for her to digital roles... in FMCG! First at Pernod Ricard and now at Pierre Fabre. She joins Christina and Daniel to speak about her journey, lessons learnt and why every future CEO will need digital experience. Enjoy this conversation, in which you'll hear about: Taking control of your personal and professional life regardless of your academic choice Acting as an entrepreneur in a big corporate Why eCommerce should a key building block for anyone that wants to lead a Consumer Goods organization How she leads and inspires teams and acts as a catalyst for change being genuine More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Claire Wyatt is the VP of Business Strategy & Marketing Science at Albertsons Media Collective, the Retail Media Network of one of the US' top grocers: Albertsons. She joins Daniel live from Path to Purchase's Retail Media Summit Canada. Watch on YouTube: https://youtu.be/KmInwjw_8EM Listen to Claire Wyatt on The CPG Guys in 2022: https://www.podpage.com/cpgguys/claire-wyatt/ In this conversation you'll hear about: ABS Media Collective's Leadership and Retail Media journey A cookieless world: activating safe 1st party data and how to measure Approaching Retail Media as a Full-Funnel value propostion: partnering with Pinterest Uses of Artificial Intelligence Developing of in-store capabilities and how Europe is ahead of the US How measurement will be a competitive advantage and data as backbone for Retail Media growth More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Chris Perry, one of the pioneers of FMCG eCommerce, is finally on The FMCG Guys! Currently co-heading firstmovr, he's on a mission to educate & empower people and organizations embrace the fast pace of change in today's Retail and Consumer World. Jump on the show & you'll learn about: A career that went from FMCG to Agency and back! Starting firstmovr and what this movement is all about Challenges for Brands in today's eCommerce How to drive incrementality by taking a full-funnel approach Influencing in-store from an omni perspective Measurement: how can brands quantify the impact on their business How should brands think about growth from a total category management perspective More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Richard Rodgers heads up Marketing for Keurig's Capsules and Machines in Canada. The famous Keurig Coffee brands is part of the Keurig Dr. Pepper company. Watch on YouTube: https://youtu.be/DmlnMkKwtYI He joined Daniel live at the Retail Media Summit in Toronto to speak about: Keurig Dr. Pepper's portfolio of brands and category His own journey from managing the physical to the Digital shelf Media's power across the funnel and tying online with in-store Advice to other FMCG brands More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Founded in 1894, Bata is a company with an amazing legacy which is now looking into the future. Roger Graell, their Chief Digital Officer, joins the show to speak about how he's creating a channeless consumer-centric experience and being a catalyst for change for a company of 5,000 stores and 4 sales channels. Tune in to learn about: The objectives he sets when approaching a Digital Business His 3 key business pillars: dot com, developing marketplaces and in-store digitalization Career background at the likes of lastminute.com and Mango Building Omni capabilities like using stores as operational hubs The importance of consistency His contact with new technologies More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Walmart is celebrating 30 years in Canada this spring. Leanne Gibson, who heads up their Retail Media Division, Walmart Connect, in Canada, joins Daniel at P2PI's Retail Media Summit in Toronto. Watch on YouTube: https://youtu.be/ywXadPFadlg In this conversation, you'll hear about: Walmart Canada´s focus in Retail Media: growing the search business, measurement and in-store How the Canadian digital advertising Market compares to the US AI and Tech investments: being an adaptive retailer Developing a strategic relationship with FMCGs based on outcomes

2024 Update: Vijay Talwar is now the Chief Commercial and Digital Officer at Travel Retail Leader Avolta. The FMCG Guys, Daniel and Efrain, are joined in this episode by Vijay Talwar, a proven business leader at Foot Locker, Nike, and Blue Nile, who was named the CEO of eCommerce player Wish shortly after recording this episode. Vijay shared several learnings from his prestigious career, reflecting on how his personality has impacted his leadership style, what he learned in his years leading a non-profit foundation in India, and how finding your purpose can serve as a great catalyst to driving organizational and individual transformation.

Advance is Loblaw's Platform for Loyalty, Data & Analytics and Retail Media. Loblaw's is one of Canada's Grocers, with 2,400 stores and 190,000 employees across several banners. Their VP Sales, Marketing & Client Success Ryan Webber joins Daniel live from Path to Purchase Institute's Retail Media Summit Canada in Toronto, where he was the opening speaker. Watch on YouTube: https://youtu.be/S9Ly_AXbsok Topics covered: Canada's largest grocer's approach to Media In and out of store media Cases where they are applying AI Lower and upper funnel value in Retail Media How to generate awareness in a person's most critical point of making a purchase decision Key Learnings from the Inaugural Retail Media Summit Canada

Tulika Pandey is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg (The Cereal spin off of Kellogg's). Watch on YouTube: https://www.youtube.com/watch?v=KLyDIF8bFgE She joins Daniel live from the Retail Media Summit Canada (organized by the Path to Purchase Institute) to speak about how she leads a sales strategy agenda in an omni-channel world through: Her unique role managing both Shopper and eCommerce What's next in Retail Media In-store Media: her thoughts and how relevant it is for FMCG brands. Advice around skipping hurdle Putting the consumer at the center and approaching the full-funnel in consequence More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Cyndi Loza is the Managing Director, Member Content at Path to Purchase Institute (P2PI), a member organization and publication that serves commerce marketers in Consumer Goods & Retail. Watch on YouTube: https://youtu.be/DBmiJOQQ_4Q She joins Daniel live from the first edition of Retail Media Summit Canada in Toronto, to go over: Current trends in Retail Media How P2PI is helping Retailers and Brands come to a common understanding of the current environment What makes Canada unique The event and looking at the future More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Zakir Karim, VP Functional Nutrition South Asia at Unilever, based in Mumbai, is a Portuguese national with a fascinating background. He started his career in his native Portugal, where he grew within the ranks of the Anglo-Dutch conglomerate. Later on, he went international (Netherlands, France, now India) and developed a taste and speciality for business turnarounds. He joins the pod to speak about: His learnings in India (so far!) and how it compares to Europe The impressive and not-so-well-known dimension and footprint of Hindustan Unilever A unique family background and his career beginnings Developing a speciality in business turnarounds What does turning around a business look like? Developing a framework The impact of Digital on being a GM

What comes to mind when you think of Cannabis? Rico Uesluek, CEO of Marry Jane, one of Europe's largest producers, joined Daniel to speak about the state of the category and where it's headed to. With a background in Coca-Cola and Logitech, he will challenge many of your preconceptions through: His transition from small business to large blue-chip to CEO in the up-and-coming Cannabis industry The state of affairs of Cannabis in Europe What categories and channels Marry Jane operates in How they are building a company in cannabis with FMCG best practices More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Olivier Proust is a Suppy Chain leader that's specialized in transforming Operations of mid-sized multinationals. Currenlty responsible for Conair's (the owner of Babyliss) Supply Chain for EMEA, he joins Daniel and Efrain to explore the secrets behind change and why enjoys working in this size of Consumer Goods companies. In this conversation, you'll hear about: Being French yet starting a career Canada and making it back to Europe later in his career Why he prefers working with mid-sized companies instead of the large FMCGs The main areas of disruption in today's supply chain His experience managing end-to-end Supply Chain Transformations How he inspires, leads and attracts talent More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Does Digital Transformation have to be hard? Is there a way to dodge some of the common headaches and understand the reality versus the myths? Watch on YouTube here: https://www.youtube.com/watch?v=YKP3JMn8nzU&t=2057s Meet Tomasz Kozlowski, the VP of Global Sales at SoftServe Business Systems. He's not just any expert; he's a mythbuster who's spent the last 15 years helping FMCG companies find clarity in the complicated world of tech. In this episode, co-hosted by Daniel and The CPG Guys' Peter VS Bond we review the most common digital transformation myths, such as: Digital Transformation is all about Technology It will solve all my sales problems It's only for the Modern Trade Channel Only large corporations can drive this change Immediate ROI is guaranteed We are tech advanced because we have a lot of systems Data is the basis for Digital Transformation ChatGPT will help you solve serious problems Are you ready? More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Daniel is joined by guest co-host David Sloff in a conversation with FMCG Retail Expert and former Coca-Cola CCO Europe Jacques Van Cauwenberge in this conversation. With him, we explore the current challenging scenario between FMCG Brands and Supermarkets in Europe, and also what's the route to a more strategic, positive and, ultimately, profitable and growth-oriented relationship. This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Topics covered: The change in shopping behavior, surge of different formats and other trends that have shaped the current challenging scenario between Retailers and Brands The impact on Retailers and reactions to protect their P&Ls Conflicts between brands and retailers: why they happen and the negative consequences for everyone A value creation agenda to go back to sustainable growth More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Revenue Management is one of the hot topics in the Consumer Goods industry this 2024. Gustavo Mendonça, who has driven transformation at the function at Kraft Heinz, joins us to discuss why this function is strategic and how it's being transformed by digital. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ In this episode you'll learn about Revenue Management's crossroad with digital through: The growing influence of Revenue Management in global FMCG's Variables companies consider when pricing Decision-making factors in promotion and trade expenditures How digital transformation is impacting revenue management and what tools are relevant More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Paul Wright has done it all: big business, small companies, run his own business... and now heads up advertising for Uber (their classic ride app plus Eats), a unique opportunity when you have a customer base of 150 million users! He joins us to speak about how they are building a robust and attractive media offering for FMCG and Retail brands. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Topics covered in this episode: Paul's career Running different adds depending on the customer's journey on the ride app Building an ecosystem across their two main platforms Data measurement Opportunities for FMCG, Retail and non-endemic brands More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Nicolas Kroeger, one of Europe's top voices in Retail Trends and current ad interim Chief Digital Officer at Manor AG, Switzeland's largest Department Store, joins Daniel live in Barcelona to go over what's happening in Retail in the old continent. Watch this episode on YouTube: https://www.youtube.com/watch?v=-Ik6mmBdRz8 This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ In this episode, you'll hear about: Europe's Retail Situation today amid inflation, old merchandise pilings, low margins and other post-covid antics! Potential ways out of the current scenario Looking towards the store of the future and learnings from NRF Tech (AI) in Retail How to get a better understanding of the consumer More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Ever wondered what running supermarkets in a remote country like Iceland looks like? Daniel was lucky enough to learn this in this fascinating in-person interview live from Keflavík. Our guest (and host, in this occasion!) is Gunnur Gunnarsdóttir, who runs both Retail and Human Resources at Samkaup, one of the island's main players in FMCG Retail with a number of banners. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Listen in, transport yourself to Iceland and learn about: Gunnur's career path from Human Resources Manager to heading up a Retail Organization Iceland's FMCG market: Retail Footprint, Challenges and Opportunities for brands Samkaup's mission of serving the entirety of Iceland's population even at a financial cost HR initiatives in diversity, continuous learning and talent attraction Omni-channel initiatives and partnership with Lobyco in Loyalty More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Can HR truly become a strategic powerhouse, shaping the narrative and direction of a global company? Join Daniel as he explores this question with Mauricio Pordomingo, a Human Resources and Talent Leader in FMCG, most notably at Pepsico. Broadcasting live from Barcelona, they delve into the evolving role of HR and its potential to be a game-changing force in the corporate realm. Watch this episode on YouTube: https://www.youtube.com/watch?v=PvGf3ya0qaQ This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Topics covered: The role of Human Resources in a global FMCG company and why it can fall into the trap of becoming operational A Human Resources Leader as an advisor to the C-Level and the CEO Talent: managing succession planning, balancing internals and externals Leveraging Technology in HR: the impact of AI Embedding DEI into a company's culture More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Oshiya Savur is the CMO at Maesa, the Bain Capital owned Beauty Accelarator. With a wealth of experience in beauty at the likes of Unilever and Revlon, she joins us to speak about her journey and how she's bringing new, exciting brands to market. Ah! And she's also a podcast host: https://www.wh-the-tech.com/ This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ In this podcast, you'll hear about: The similarities and differences between leading Marketing for big and small brands How Digital Transformation and AI have impacted Marketing Creativity and Innovation Influencer Marketing How a fast company like Maesa approaches hiring for leadership positions More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Alessandro Boffi joins Christina and Daniel to speak about how Mondelez International is transforming their Global Commercial Team to reach more customers globally. This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Topics covered in this conversation: Alex's career background across Sales, Strategy, eCommerce and Global Route-to-Market in three regions The B2B channel in FMCG eB2B and digitalizing global Routes to Market More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

David Pivk is the Chief Marketing & Digital Officer at Outdoor Apparel & Equipment company Active Brands. He joins Efrain and Daniel to explain his career journey from Slovenia to NIKE and his current role and how he approaches an omni-channel world. This Episode is brought to you by Softserve. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ In this conversation, you'll hear about: The dynamics and balancing investments between brand and performance marketing DTC: from darling to potential headache. What's next? Independent specialty stores' role Building a community around a brand Leading teams in good and bad times More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Rob Hollands is the Chief Executive Officer at Metacask, a premium spirits online marketplace that offers both digital and physical assets. It allows you, for example, to remotely buy a Whisky cask and get bottles delivered! With him, we explore the fascinating world of Whiskies and omni-commerce. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ Topics discussed: Whisky's cult following and status as a cultural icon Consumer trends: post-covid, premiumization, online usage Creating a seamless brand experience online and offline with a premium end-to-end feel Owning your own cask More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Vitaliy Novikov is the Digital Commerce Director at Coca-Cola HBC, one of the famous beverages' main bottlers. In this conversation, we discuss front and back-end digitalization in a Consumer Goods company. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ Vitaliy's career path from General Management to Digital Digital B2B and B2C in the context of a Beverages company Internal capability building and upskilling for a digital-ready and data-driven organization Online Commercial Activations More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mark Jagger, Global Sales Director at Sanofi Consumer Healthcare and Alain Attias, CEO at BayBridge Digital join Christina and Daniel to speak about the Digital Transformation journey they've been on together. Follow us on Instagram: https://www.instagram.com/fmcgguys/ In this episode, you'll hear about all the ins-and-outs of a Digital Transformation in a Consumer Goods Commercial organization leveraging Salesforce through: How have FMCG companies digitalized behind the scenes The impact of digitalization on the brand / consumer relationship Challenges, hurdles and wins in Sanofi Consumer's digital transformation Empowering Sales organizations (from Directors to reps) with technology This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Canada Goose is one of the key players in the premium outdoor space, especially with its iconic jackets. Their Senior Director Digital Retail EMEA, Sri Ganesh Santhiram, joins us to speak about how they are creating a true premium experience across channels. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ In this conversation, you'll hear about: Changing Sectors and Categories: from football to consumer goods and luxury Creating a seamless omni-channel experience Translating a luxury value proposition across Channels Balancing DTC and wholesale More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Katrina Smart heads up Retail Media in Europe for The Mars Agency. Get their Retail Media Scorecard here: https://www.themarsagency.com/post/retail-media-report-card-europe/ In this conversation, you'll hear all about the current Consumer Goods Commerce Media scenario in Europe and where it's headed to through: The evolution of Retail Media in the last 3 years Particularities of the European landscape Connected Commerce in FMCG Key challenges for Consumer Brands Action items for brand owners in the current media scenario This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Michele Dainty, Head of Shopper & Display at pladis UK & Ireland sits with Daniel at the Retail Media Summit UK to speak about Retail Media's impact on Shopper, Marketing and Sales. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ Tune in to hear about: Retail Media: from cardboard in a store to targeting shoppers full-funnel The impact RM has had on Shopper and Marketing In-store activations: how the data's evolved in the last years Where Trade/Shopper Marketing sits in the current scenario Their McVitties Brand campaign More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Dario Tarulla is the SVP of Innovation Americas at Heineken, role he recenlty took up after being the CMO of Mexico. He joins Christina and Daniel to share his Marketing and Commercial wisdom. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ In this episode, you'll learn about: The beer footprint in the Americas Low Alcohol, mixes and lower calorie alternatives How Heineken links its brands to events to create an emotional connection Exploring DTC and platforms as commercial channels More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mert Damlapinar, also known as Ecommert, is an author, speaker and recognized authority in the Digital/eCom FMCG world. He's also currently Managing Principal at EPAM Systems after a tenured career in Digital with the likes of Mondelez or L'Oréal. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ He joined Daniel live at Henkel's Regional HQ in Vienna to speak about: The Bermuda Triangle: sales, marketing and data Using Data as a common language to break cross-functional silos The eras of eCommerce: Dawn, Bricks-to-Clicks and Highly Personalized Consumer era Moving to Europe after over a decade living in the US and key observations of the European eCom Grocery market How can European FMCG Brands make the most of eCommerce in 2024 Re-listen Mert's appearence on The CPG Scoop: https://www.cpgscoop.com/mert-damlapinar-principal-cpg-business-consulting-epam-systems/ Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The Co-Op is the UK's Convenience Leader, with about 2,500 stores. Their Head of Customer Rewards and Retail Media, Dean Harris, sits with Daniel at the Retail Media Summit UK to speak about: The Co-Op's convenience value proposition within the UK grocery market How can FMCG Brands maximize this convenience Retail Media Network Dean's career journey Linking Loyalty, Data and Media This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Guest Episode! The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Claritin, Alka-Seltzer, & Miralax. Follow Ajay Sharma on LinkedIn : https://www.linkedin.com/in/ajay-sharma-26900360/ Follow Bayer on Linkedin : https://www.linkedin.com/company/bayer/ Follow Bayer online at: https://www.bayer.com/ Ajay answers these questions : Take us through your career journey from school in the UK to pharmacy management to Coca-Cola to Bayer and now as an ecommerce leader in our industry? How do you work with your teammates at buyer in the physical world of brick & mortar and how do omnichannel plans get developed? Retail media - would love your thinking on this. How do you approach retail media, secure budgets and what would you advice others on planning effectively for this? What are metrics that matter in the omnichannel world - we would say content, search, etc - would love that from you - what do you measure as success? The world of artificial intelligence - how are you learning and keeping pace with its development? How do you connect it to what you do for Bayer and the industry? Data has become a monetized platform for retailers. Some scaled data represents consumer habits, some is very retail centric movement, kinda making the syndicated data world less relevant. What's your thought on retail centric data that now is all over the industry? Talent - simply put what makes a good digital or omnichannel leader. You come from the brick & mortar world of pharmacy and adapted to digital. What's the mojo? The last question on the CPGGUYS is always fast forward. What trends are you following and what do you think is next for the industry with omnichannel?

Martin Frech, Chief Strategy Officer at Market Expansion Leader DKSH and a Non-Executive Board Member joined Daniel some months back to speak about: His transition from Consulting into the industry How to get into operational and P&L roles Major pitfalls when moving regions Non-Executive work and the world of Private Equity This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian