The FMCG Guys

Founded in 1894, Bata is a company with an amazing legacy which is now looking into the future. Roger Graell, their Chief Digital Officer, joins the show to speak about how he's creating a channeless consumer-centric experience and being a catalyst for change for a company of 5,000 stores and 4 sales channels. Tune in to learn about: The objectives he sets when approaching a Digital Business His 3 key business pillars: dot com, developing marketplaces and in-store digitalization Career background at the likes of lastminute.com and Mango Building Omni capabilities like using stores as operational hubs The importance of consistency His contact with new technologies More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Walmart is celebrating 30 years in Canada this spring. Leanne Gibson, who heads up their Retail Media Division, Walmart Connect, in Canada, joins Daniel at P2PI's Retail Media Summit in Toronto. Watch on YouTube: https://youtu.be/ywXadPFadlg In this conversation, you'll hear about: Walmart Canada´s focus in Retail Media: growing the search business, measurement and in-store How the Canadian digital advertising Market compares to the US AI and Tech investments: being an adaptive retailer Developing a strategic relationship with FMCGs based on outcomes

2024 Update: Vijay Talwar is now the Chief Commercial and Digital Officer at Travel Retail Leader Avolta. The FMCG Guys, Daniel and Efrain, are joined in this episode by Vijay Talwar, a proven business leader at Foot Locker, Nike, and Blue Nile, who was named the CEO of eCommerce player Wish shortly after recording this episode. Vijay shared several learnings from his prestigious career, reflecting on how his personality has impacted his leadership style, what he learned in his years leading a non-profit foundation in India, and how finding your purpose can serve as a great catalyst to driving organizational and individual transformation.

Advance is Loblaw's Platform for Loyalty, Data & Analytics and Retail Media. Loblaw's is one of Canada's Grocers, with 2,400 stores and 190,000 employees across several banners. Their VP Sales, Marketing & Client Success Ryan Webber joins Daniel live from Path to Purchase Institute's Retail Media Summit Canada in Toronto, where he was the opening speaker. Watch on YouTube: https://youtu.be/S9Ly_AXbsok Topics covered: Canada's largest grocer's approach to Media In and out of store media Cases where they are applying AI Lower and upper funnel value in Retail Media How to generate awareness in a person's most critical point of making a purchase decision Key Learnings from the Inaugural Retail Media Summit Canada

Tulika Pandey is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg (The Cereal spin off of Kellogg's). Watch on YouTube: https://www.youtube.com/watch?v=KLyDIF8bFgE She joins Daniel live from the Retail Media Summit Canada (organized by the Path to Purchase Institute) to speak about how she leads a sales strategy agenda in an omni-channel world through: Her unique role managing both Shopper and eCommerce What's next in Retail Media In-store Media: her thoughts and how relevant it is for FMCG brands. Advice around skipping hurdle Putting the consumer at the center and approaching the full-funnel in consequence More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Cyndi Loza is the Managing Director, Member Content at Path to Purchase Institute (P2PI), a member organization and publication that serves commerce marketers in Consumer Goods & Retail. Watch on YouTube: https://youtu.be/DBmiJOQQ_4Q She joins Daniel live from the first edition of Retail Media Summit Canada in Toronto, to go over: Current trends in Retail Media How P2PI is helping Retailers and Brands come to a common understanding of the current environment What makes Canada unique The event and looking at the future More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Zakir Karim, VP Functional Nutrition South Asia at Unilever, based in Mumbai, is a Portuguese national with a fascinating background. He started his career in his native Portugal, where he grew within the ranks of the Anglo-Dutch conglomerate. Later on, he went international (Netherlands, France, now India) and developed a taste and speciality for business turnarounds. He joins the pod to speak about: His learnings in India (so far!) and how it compares to Europe The impressive and not-so-well-known dimension and footprint of Hindustan Unilever A unique family background and his career beginnings Developing a speciality in business turnarounds What does turning around a business look like? Developing a framework The impact of Digital on being a GM

What comes to mind when you think of Cannabis? Rico Uesluek, CEO of Marry Jane, one of Europe's largest producers, joined Daniel to speak about the state of the category and where it's headed to. With a background in Coca-Cola and Logitech, he will challenge many of your preconceptions through: His transition from small business to large blue-chip to CEO in the up-and-coming Cannabis industry The state of affairs of Cannabis in Europe What categories and channels Marry Jane operates in How they are building a company in cannabis with FMCG best practices More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Olivier Proust is a Suppy Chain leader that's specialized in transforming Operations of mid-sized multinationals. Currenlty responsible for Conair's (the owner of Babyliss) Supply Chain for EMEA, he joins Daniel and Efrain to explore the secrets behind change and why enjoys working in this size of Consumer Goods companies. In this conversation, you'll hear about: Being French yet starting a career Canada and making it back to Europe later in his career Why he prefers working with mid-sized companies instead of the large FMCGs The main areas of disruption in today's supply chain His experience managing end-to-end Supply Chain Transformations How he inspires, leads and attracts talent More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Does Digital Transformation have to be hard? Is there a way to dodge some of the common headaches and understand the reality versus the myths? Watch on YouTube here: https://www.youtube.com/watch?v=YKP3JMn8nzU&t=2057s Meet Tomasz Kozlowski, the VP of Global Sales at SoftServe Business Systems. He's not just any expert; he's a mythbuster who's spent the last 15 years helping FMCG companies find clarity in the complicated world of tech. In this episode, co-hosted by Daniel and The CPG Guys' Peter VS Bond we review the most common digital transformation myths, such as: Digital Transformation is all about Technology It will solve all my sales problems It's only for the Modern Trade Channel Only large corporations can drive this change Immediate ROI is guaranteed We are tech advanced because we have a lot of systems Data is the basis for Digital Transformation ChatGPT will help you solve serious problems Are you ready? More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Daniel is joined by guest co-host David Sloff in a conversation with FMCG Retail Expert and former Coca-Cola CCO Europe Jacques Van Cauwenberge in this conversation. With him, we explore the current challenging scenario between FMCG Brands and Supermarkets in Europe, and also what's the route to a more strategic, positive and, ultimately, profitable and growth-oriented relationship. This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Topics covered: The change in shopping behavior, surge of different formats and other trends that have shaped the current challenging scenario between Retailers and Brands The impact on Retailers and reactions to protect their P&Ls Conflicts between brands and retailers: why they happen and the negative consequences for everyone A value creation agenda to go back to sustainable growth More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Revenue Management is one of the hot topics in the Consumer Goods industry this 2024. Gustavo Mendonça, who has driven transformation at the function at Kraft Heinz, joins us to discuss why this function is strategic and how it's being transformed by digital. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ In this episode you'll learn about Revenue Management's crossroad with digital through: The growing influence of Revenue Management in global FMCG's Variables companies consider when pricing Decision-making factors in promotion and trade expenditures How digital transformation is impacting revenue management and what tools are relevant More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Paul Wright has done it all: big business, small companies, run his own business... and now heads up advertising for Uber (their classic ride app plus Eats), a unique opportunity when you have a customer base of 150 million users! He joins us to speak about how they are building a robust and attractive media offering for FMCG and Retail brands. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Topics covered in this episode: Paul's career Running different adds depending on the customer's journey on the ride app Building an ecosystem across their two main platforms Data measurement Opportunities for FMCG, Retail and non-endemic brands More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Nicolas Kroeger, one of Europe's top voices in Retail Trends and current ad interim Chief Digital Officer at Manor AG, Switzeland's largest Department Store, joins Daniel live in Barcelona to go over what's happening in Retail in the old continent. Watch this episode on YouTube: https://www.youtube.com/watch?v=-Ik6mmBdRz8 This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ In this episode, you'll hear about: Europe's Retail Situation today amid inflation, old merchandise pilings, low margins and other post-covid antics! Potential ways out of the current scenario Looking towards the store of the future and learnings from NRF Tech (AI) in Retail How to get a better understanding of the consumer More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Ever wondered what running supermarkets in a remote country like Iceland looks like? Daniel was lucky enough to learn this in this fascinating in-person interview live from Keflavík. Our guest (and host, in this occasion!) is Gunnur Gunnarsdóttir, who runs both Retail and Human Resources at Samkaup, one of the island's main players in FMCG Retail with a number of banners. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Listen in, transport yourself to Iceland and learn about: Gunnur's career path from Human Resources Manager to heading up a Retail Organization Iceland's FMCG market: Retail Footprint, Challenges and Opportunities for brands Samkaup's mission of serving the entirety of Iceland's population even at a financial cost HR initiatives in diversity, continuous learning and talent attraction Omni-channel initiatives and partnership with Lobyco in Loyalty More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Can HR truly become a strategic powerhouse, shaping the narrative and direction of a global company? Join Daniel as he explores this question with Mauricio Pordomingo, a Human Resources and Talent Leader in FMCG, most notably at Pepsico. Broadcasting live from Barcelona, they delve into the evolving role of HR and its potential to be a game-changing force in the corporate realm. Watch this episode on YouTube: https://www.youtube.com/watch?v=PvGf3ya0qaQ This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Topics covered: The role of Human Resources in a global FMCG company and why it can fall into the trap of becoming operational A Human Resources Leader as an advisor to the C-Level and the CEO Talent: managing succession planning, balancing internals and externals Leveraging Technology in HR: the impact of AI Embedding DEI into a company's culture More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Oshiya Savur is the CMO at Maesa, the Bain Capital owned Beauty Accelarator. With a wealth of experience in beauty at the likes of Unilever and Revlon, she joins us to speak about her journey and how she's bringing new, exciting brands to market. Ah! And she's also a podcast host: https://www.wh-the-tech.com/ This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ In this podcast, you'll hear about: The similarities and differences between leading Marketing for big and small brands How Digital Transformation and AI have impacted Marketing Creativity and Innovation Influencer Marketing How a fast company like Maesa approaches hiring for leadership positions More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Alessandro Boffi joins Christina and Daniel to speak about how Mondelez International is transforming their Global Commercial Team to reach more customers globally. This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Topics covered in this conversation: Alex's career background across Sales, Strategy, eCommerce and Global Route-to-Market in three regions The B2B channel in FMCG eB2B and digitalizing global Routes to Market More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

David Pivk is the Chief Marketing & Digital Officer at Outdoor Apparel & Equipment company Active Brands. He joins Efrain and Daniel to explain his career journey from Slovenia to NIKE and his current role and how he approaches an omni-channel world. This Episode is brought to you by Softserve. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ In this conversation, you'll hear about: The dynamics and balancing investments between brand and performance marketing DTC: from darling to potential headache. What's next? Independent specialty stores' role Building a community around a brand Leading teams in good and bad times More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Rob Hollands is the Chief Executive Officer at Metacask, a premium spirits online marketplace that offers both digital and physical assets. It allows you, for example, to remotely buy a Whisky cask and get bottles delivered! With him, we explore the fascinating world of Whiskies and omni-commerce. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ Topics discussed: Whisky's cult following and status as a cultural icon Consumer trends: post-covid, premiumization, online usage Creating a seamless brand experience online and offline with a premium end-to-end feel Owning your own cask More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Vitaliy Novikov is the Digital Commerce Director at Coca-Cola HBC, one of the famous beverages' main bottlers. In this conversation, we discuss front and back-end digitalization in a Consumer Goods company. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ Vitaliy's career path from General Management to Digital Digital B2B and B2C in the context of a Beverages company Internal capability building and upskilling for a digital-ready and data-driven organization Online Commercial Activations More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mark Jagger, Global Sales Director at Sanofi Consumer Healthcare and Alain Attias, CEO at BayBridge Digital join Christina and Daniel to speak about the Digital Transformation journey they've been on together. Follow us on Instagram: https://www.instagram.com/fmcgguys/ In this episode, you'll hear about all the ins-and-outs of a Digital Transformation in a Consumer Goods Commercial organization leveraging Salesforce through: How have FMCG companies digitalized behind the scenes The impact of digitalization on the brand / consumer relationship Challenges, hurdles and wins in Sanofi Consumer's digital transformation Empowering Sales organizations (from Directors to reps) with technology This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Canada Goose is one of the key players in the premium outdoor space, especially with its iconic jackets. Their Senior Director Digital Retail EMEA, Sri Ganesh Santhiram, joins us to speak about how they are creating a true premium experience across channels. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ In this conversation, you'll hear about: Changing Sectors and Categories: from football to consumer goods and luxury Creating a seamless omni-channel experience Translating a luxury value proposition across Channels Balancing DTC and wholesale More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Katrina Smart heads up Retail Media in Europe for The Mars Agency. Get their Retail Media Scorecard here: https://www.themarsagency.com/post/retail-media-report-card-europe/ In this conversation, you'll hear all about the current Consumer Goods Commerce Media scenario in Europe and where it's headed to through: The evolution of Retail Media in the last 3 years Particularities of the European landscape Connected Commerce in FMCG Key challenges for Consumer Brands Action items for brand owners in the current media scenario This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Michele Dainty, Head of Shopper & Display at pladis UK & Ireland sits with Daniel at the Retail Media Summit UK to speak about Retail Media's impact on Shopper, Marketing and Sales. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ Tune in to hear about: Retail Media: from cardboard in a store to targeting shoppers full-funnel The impact RM has had on Shopper and Marketing In-store activations: how the data's evolved in the last years Where Trade/Shopper Marketing sits in the current scenario Their McVitties Brand campaign More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Dario Tarulla is the SVP of Innovation Americas at Heineken, role he recenlty took up after being the CMO of Mexico. He joins Christina and Daniel to share his Marketing and Commercial wisdom. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ In this episode, you'll learn about: The beer footprint in the Americas Low Alcohol, mixes and lower calorie alternatives How Heineken links its brands to events to create an emotional connection Exploring DTC and platforms as commercial channels More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mert Damlapinar, also known as Ecommert, is an author, speaker and recognized authority in the Digital/eCom FMCG world. He's also currently Managing Principal at EPAM Systems after a tenured career in Digital with the likes of Mondelez or L'Oréal. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ He joined Daniel live at Henkel's Regional HQ in Vienna to speak about: The Bermuda Triangle: sales, marketing and data Using Data as a common language to break cross-functional silos The eras of eCommerce: Dawn, Bricks-to-Clicks and Highly Personalized Consumer era Moving to Europe after over a decade living in the US and key observations of the European eCom Grocery market How can European FMCG Brands make the most of eCommerce in 2024 Re-listen Mert's appearence on The CPG Scoop: https://www.cpgscoop.com/mert-damlapinar-principal-cpg-business-consulting-epam-systems/ Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The Co-Op is the UK's Convenience Leader, with about 2,500 stores. Their Head of Customer Rewards and Retail Media, Dean Harris, sits with Daniel at the Retail Media Summit UK to speak about: The Co-Op's convenience value proposition within the UK grocery market How can FMCG Brands maximize this convenience Retail Media Network Dean's career journey Linking Loyalty, Data and Media This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Guest Episode! The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Claritin, Alka-Seltzer, & Miralax. Follow Ajay Sharma on LinkedIn : https://www.linkedin.com/in/ajay-sharma-26900360/ Follow Bayer on Linkedin : https://www.linkedin.com/company/bayer/ Follow Bayer online at: https://www.bayer.com/ Ajay answers these questions : Take us through your career journey from school in the UK to pharmacy management to Coca-Cola to Bayer and now as an ecommerce leader in our industry? How do you work with your teammates at buyer in the physical world of brick & mortar and how do omnichannel plans get developed? Retail media - would love your thinking on this. How do you approach retail media, secure budgets and what would you advice others on planning effectively for this? What are metrics that matter in the omnichannel world - we would say content, search, etc - would love that from you - what do you measure as success? The world of artificial intelligence - how are you learning and keeping pace with its development? How do you connect it to what you do for Bayer and the industry? Data has become a monetized platform for retailers. Some scaled data represents consumer habits, some is very retail centric movement, kinda making the syndicated data world less relevant. What's your thought on retail centric data that now is all over the industry? Talent - simply put what makes a good digital or omnichannel leader. You come from the brick & mortar world of pharmacy and adapted to digital. What's the mojo? The last question on the CPGGUYS is always fast forward. What trends are you following and what do you think is next for the industry with omnichannel?

Martin Frech, Chief Strategy Officer at Market Expansion Leader DKSH and a Non-Executive Board Member joined Daniel some months back to speak about: His transition from Consulting into the industry How to get into operational and P&L roles Major pitfalls when moving regions Non-Executive work and the world of Private Equity This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Christina, Daniel and Efrain speak about the podcast and their personal highlights in 2023 and go over this year's most dowloaded episodes: Sunil D'Souza: https://www.fmcgguys.com/sunil-dsouza-chief-executive-officer-at-tata-consumer-products-consumer-goods-in-india/ Rolf Oosterhoff: https://www.fmcgguys.com/rolf-oosterhoff-vp-retail-media-at-albert-heijn-on-giving-brands-a-superior-digital-exposure/ Alberto Kechler: https://www.fmcgguys.com/alberto-kechler/ Paul Accornero: https://www.fmcgguys.com/paul-accornero-delonghi/ Tom Langley: https://www.fmcgguys.com/tom-langley-retail-media-john-lewis-partnership/ Krisof Neyrinck: https://www.fmcgguys.com/kristof-neirynck-cmo-avon/ Scott Boyle: https://www.fmcgguys.com/scott-boyle/ Paola Peretti: https://www.fmcgguys.com/paola-peretti-chief-digital-officer-fresh-lvmh/ Mariapaola Vetrucci: https://www.fmcgguys.com/mariapaola-vetrucci-strategy-barilla/ Simon Miles, Stijn Demeersseman and Ben Miller: https://www.fmcgguys.com/simon-miles-the-coca-cola-company-stijn-demeersseman-amazon-and-ben-miller-shoptalk-on-the-top-trends-transforming-retail/

John Maltman is CommerceIQ's Chief Customer Officer. He joins Daniel and Efrain to speak about: John's career in FMCG and Retail Executive leadership and becoming an entrepreneur at 55 Brands going towards building a connected solution How can digital commerce drive conversion and build a brand? What measures should we use to analyze media success Best in class content production This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Daniel sits down with James Chandler, Chief Marketing Officer at the IAB UK (the industry body for digital advertisitng), at the Retail Media Summit UK to speak about: The IAB's interaction with Brands and Retailers Why media standardisation is a focus topic in the industry right now James' career path prior to IAB How to bring all the relevant industry players to the table for the greater good. Watch on YouTube: https://youtu.be/7FbuSF1FY1s This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Michael Schuh is the VP, Media Strategy & Product, Kroger Precision Marketing at 84.51˚, the Retail Media Network of the US-based grocer. He sat down with Daniel at the Retail Media Sumit UK to speak about: Developing Retail Media at Kroger: Turning insights into actions Kroger's USP linked to their loyalty card Media Standardization as a purpose & way to raise the bar for the consumer How can FMCG Brands leverage Retailers to perform better in Retail This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Listen to Michael's episode on The CPG Guys (August 2022): https://www.cpgguys.com/8451-roku/ Watch on YouTube: https://www.youtube.com/watch?v=B6MtKwSwEGk Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Hakan and Ester from Bolt Insight join Daniel and Efrain to speak about how their Chat AI tool is disrupting FMCG Market Research by delivering qualitative consumer insights at scale. Learn more about Bolt Insight: https://www.boltinsight.com/ https://www.boltchatai.com/ https://www.linkedin.com/company/boltinsight/ Check out the Xmas BoltChatAI generated reports: UK X-mas Report US X-mas Report Get in touch with Hakan & Ester: [email protected] / [email protected] In this conversation, you'll learn about: How only 20% of FMCG innovations are based on consumer data and 80% are delisted in the first 2 years! An AI-enhanced Chatbot that enables FMCG brands to dialog with their consumers directly Ester and Hakan's path from corporate to starting a business with a very clear purpose The importance of getting consumer insights in real-time and using AI in the right way This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys

Cristina Kenz from Kraft Heinz joins Efrain and Daniel to speak about how her career, which started with a backpacking trip in Australia, has driven her to foster a culture of innovative and sustainable growth at Kraft Heinz. This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Main topics covered in this conversation are: Why it makes sense to have Growth and Sustainability under the same umbrella Key innovations Cristina and her team have driven at Kraft Heinz Creating a culture that fosters and rewards innovation How to effectively influence across markets and layers Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys The Path to Purchase Institute (P2PI) is a member organization and publication that serves commerce marketers. Their Editorial Director Jessie Dowd sits with Daniel Torres at the Retail Media Summit UK (Organized by P2PI and SMG) to speak about: The media boom that we've seen in the last 3 years and what brands and retailers have done about that Differences between the US and UK Retail Media Her career in journalism and how she ended up being a consumer & retail expert Key learnings UK Retailers and Brands can learn from US Media Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Siobhán Géhin, Roland Berger's London Office Consumer and Retail Lead, joins Christina and Daniel to speak about the transformation happening in FMCG's Food Category. This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Topics Covered in this conversation: The drivers of transformation in Foods: Regulation, Consumers, Retailers, Third Parties Sustainability's role The taste challenge: can sustainable, healthy food, taste good? How FMCG brands will benefit from being more healthy and sustainable Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

With a unique background in start-ups, Consulting, Consumer Healthcare and FMCG, and experience in LATAM and Europe, Celso Borges Shimabukuro is the VP and Head of eCommerce for Europe at Pepsico. This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Celso joins Daniel to speak about: His unique career kick-off launching start-ups in Brazil, and his later pivot to consulting and FMCG Key focus areas as Head of eCommerce for Europe: Talent, ways of working and tech Trends he's excited about in 2024 His view on digital commerce in Latin America Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mandy Critchley is a Global Account Director at CommerceIQ, where she partners with top FMCG companies to help them win on the Digital Shelf. By the way, you can download their Chrome Plug-in here: https://growth.commerceiq.ai/fmcgguys In this episode, you'll hear about: The evolution of the Retail landscape and challenges for eCommerce strategies it presents FMCG Brands' opportunities in Retail Media Creating quality content to have better online presence How to Break down internal organization silos Bringing it all together to be successful on the digital shelf in 2024!

This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Rosie Houston, MD at Threefold, sat with Daniel at the Retail Media Summit UK to speak about: Her background at Boots and transitioning into being the MD of Threefold The evolution of Retail Media in the last year Building 1st Party Data capabilities In-store Retail Media and Digitization Boots Media Group's USP for FMCG brands Watch on YouTube: https://www.youtube.com/watch?v=mTVt-3if6UE Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Yves Di Benedetto, SVP Global Commercial Luxury at watch leader Timex is our guest today. - He joins the show to speak about: - His career path in consumer electronics and watches - The watch category: portfolio division (premium and less premium), big groups vs independents, the retail landscape, the re-seller market - Omnichannel impact on watches -Why is it an interesting sector for consumer goods executives Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Sam Knights, CEO at SMG, re joins the podcast (after joining with Ollie Shayer from Boots: https://www.fmcgguys.com/boots-retail-media/) to speak about: Retail Media Summit UK: Why SMG has created this event that brings together brands and retailers The evolution of Media in the last 6 months Future RMS events How Media is becoming a key Area of growth in Western Europe's FMCG and Retail Watch this Episode on Youtube: https://youtu.be/VOvQ15pZPys This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mia Sun is an eCommerce Executive based in Shanghai with a unique pedigree, having worked at the likes of Yahoo, Tencent, Microsoft or lululemon. She visits the podcast speak about China's (and part of Asia's) upcoming big shopping event: Singles' Day (11/11) This episode is brought to you by CommerceIQ. Download their free Chrome extension here: https://growth.commerceiq.ai/fmcgguys Topics discussed: The history of Singles' Day (11/11) How Tiktok is influencing the event Learnings that can be applied to Europe and North America Opportunities for International Brands in Singles' Day Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Alex Prouhet (Global Director Deliveroo Advertising) and Nicole Kivel (MD Northern Europe at Criteo) join Efrain and Daniel to speak about how they've joined forces to create a unique commerce value proposition. Topics covered in this conversation include: The value of a Q-Commerce for FMCG brands, such as hyperlocalization How Criteo is bringing innovation and technology to the table to create a total RM platform Future potential for Consumer Goods and also non-endemic brands on the platform Deliveroo's 3 Grocery propositions Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Sara Diez, VP Private Labels, Sustainability and D&I Product Management joins the pod to speak about her amazing journey across FMCG and Fashion and the great work she's doing at Zalando. Main Topics Covered: Zalando's impact to 51M consumers as the largest European Apparel Pure Player Private Label Business as a flagship in sustainability and D&I Co-Creating an adaptive Fashion like with big brands Sara's career journey across different company cultures Check out Zalando's adaptive offerings: https://en.zalando.de/campaigns/adaptive-fashion/ Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Sunil D'Souza, Chief Executive Officer and Managing Director at Tata Consumer Products (Part of the famous conglomerate Tata Group) sits down with Daniel and Christina to share his thoughts on: Tata Consumer's portfolio and national and international footprint India's Consumer Goods Market: Retail, Demographics and Trends The role of digital as a disruptor Project Aalingana: Tata Group's ESG mission The role of a post-COVID leader Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Voice Acting by Jason Martorell Parsekian

Marc Zander is the Chief Client Officer at Advertising Platform Teads. With a background in Marketing and Media in FMCG brands like Mars and Kimberly-Clark, he joins Efrain and Daniel to speak about: The evolution of Media in the last 20 years What opportunities FMCG Brands have in the current scenario, such as video content Why advertising with quality and responsiblity is key Media data, planning and measurement Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mariapaola Vetrucci, Chief Strategy Officer at Barilla, the world's largest pasta producer, joins us to speak about her journey from consulting to the C-Level. Join us to hear about: Transitioning from strategy to brand and P&L Making Strategies pragmatic and impactful Her role heading up iconic brand Wasa globally Being a self-aware leader with a growth mindset

A panel of Consumer Goods and Retail experts, members of the Shoptalk Europe Advisory Board, join the show to speak about the trends that are shaping the industry and will be debated at Shoptalk Europe (June 3-5 in Barcelona): From Omnichannel to Unified Commerce Retail Media AI and Tech What to expect from Shoptalk 2024 Learn more about Shoptalk Europe: https://shoptalkeurope.com/ Ben Miller's LinkedIn Profile: https://www.linkedin.com/in/benmillershoptalk/ Stijn Demeersseman's LinkedIn Profile: https://www.linkedin.com/in/demeersseman/ Simon Miles' LinkedIn Profile: https://www.linkedin.com/in/simon-miles-727290/