183. Darren Keen, CEO Europe at Mars United Commerce: FMCG's Key Levers for Growth
The FMCG Guys · Dwyer Partners SL
August 21, 202446m 42s
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Show Notes
Since the return to a certain normality in the last couple of years, FMCG companies have been hit with a harsh reality: the struggle to find growth. That's why we are partnering again on this episode with Mars United Commerce (formerly The Mars Agency) to unveil the key levers companies could be pulling to go back to top line increases. And we do that with no other than their CEO for Europe, Darren Keen.
Tune in to learn about:
- The Key Growth Levers FMCG companies can use to unlock growth
- What the "new normal" looks like for CEOs
- Why Consumer Goods companies are struggling with increasing top-line revenues
- Mars United Commerce's rebranding to serve the purpose of growth for people, client and community
- Balancing data and human intuition to create a true connection between brands and consumers
More:
- Re-listen Mars United Commerce's prior visit to the podcast: https://www.fmcgguys.com/katrina-smart-mars-agency/
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian