150. Chris Perry, Chief Learning Officer at firstmovr: The Shopping Basket of the Future
April 13, 202449m 56s
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Show Notes
Chris Perry, one of the pioneers of FMCG eCommerce, is finally on The FMCG Guys! Currently co-heading firstmovr, he's on a mission to educate & empower people and organizations embrace the fast pace of change in today's Retail and Consumer World.
Jump on the show & you'll learn about:
- A career that went from FMCG to Agency and back!
- Starting firstmovr and what this movement is all about
- Challenges for Brands in today's eCommerce
- How to drive incrementality by taking a full-funnel approach
- Influencing in-store from an omni perspective
- Measurement: how can brands quantify the impact on their business
- How should brands think about growth from a total category management perspective
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian