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151. Claire Wyatt, VP Business Strategy & Marketing Science at Albertsons Media Collective: A Cookieless Future

151. Claire Wyatt, VP Business Strategy & Marketing Science at Albertsons Media Collective: A Cookieless Future

The FMCG Guys · Dwyer Partners

April 17, 202414m 56s

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Show Notes

Claire Wyatt is the VP of Business Strategy & Marketing Science at Albertsons Media Collective, the Retail Media Network of one of the US' top grocers: Albertsons. She joins Daniel live from Path to Purchase's Retail Media Summit Canada.

Watch on YouTube: https://youtu.be/KmInwjw_8EM

Listen to Claire Wyatt on The CPG Guys in 2022: https://www.podpage.com/cpgguys/claire-wyatt/

In this conversation you'll hear about:

  • ABS Media Collective's Leadership and Retail Media journey
  • A cookieless world: activating safe 1st party data and how to measure
  • Approaching Retail Media as a Full-Funnel value propostion: partnering with Pinterest
  • Uses of Artificial Intelligence
  • Developing of in-store capabilities and how Europe is ahead of the US
  • How measurement will be a competitive advantage and data as backbone for Retail Media growth

More:

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