The FMCG Guys

William Margaritis sat down with Daniel at Shoptalk in Vegas to go over the tech updates that most impressed him at Shoptalk last week, as well as going into the Retail vs Wholesale debate.

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, reviewing concrete use cases for #ChatGPT. How well does this #AI application perform in daily agency life? can it help editorial teams speed up some standard tasks or get them started on some creative work? With all the buzz and excitement about #ChatGPT it is time to put it to the test. More insights and updates next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Andrew Hamada, Co-Founder and CEO Reason Automation (and former Amazonian) joins us live to explain how he's helping companies gather quality data from Amazon.

Sunny Wu joins us live to speak about how she's building a Peer-to-Peer clothes rental platform.

Kait Stephens (Brij) joins us live to unleash the Power of QR in Consumer Goods.

Can #ChatGPT help marketing teams to create more branded content ? we are back with another episode of #TheSocialCorner hosted by our #digitalmarketing expert Rafael Schwarz. in this episode, Rafael is looking at the potential of #ChatGPT for content creation.

Our guest is Sophie Wawro, President at Shoptalk, the organizers of the main events in FMCG and Retail. Join us to learn about: - What's made Shoptalk a staple event in the industry - Shoptalk Europe: what to expect - Innovations in this year's event - How to Prepare for the event Get in touch with Sophie: [email protected]

We are back with another episode of #TheSocialCorner with our host Rafael Schwarz sharing insights and best practices regarding efficient content production. Marketing teams are forced to create more branded #content than ever to engage with their audiences across multiple digital #media channels. Last week Rafael shared how CMOs can leverage #UGC for their content needs - this week he is sharing insights about strategic #content planning and production. More #contentmarketing news, insights and updates next Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Sharon Lewis, Head of Digital & Data Latin America at Kimberly Clark, joins us this week to speak about how she's driving eCommerce growth and culture change in this emerging region. Tune in to learn about: Sharon's career journey across the US and LATAM Critical Success factors when driving Digital Transformation Latin America's different levels of digital maturity and the region as a testing ground Influencing Headquarters to bring resources to the region

Amazon expert Martin Heubel joins us to go over Amazon's changes in the 1P Model after they announced they were not going to be working with some FMCG distributors in Euorope recently. Join us to learn about: Amazon's recent change breaking up with distributors in Europe What this means for FMCG Brands Changes in Amazon's internal vendor management structure What FMCG Brands can do to win in this channel in the future

Marketing teams are forced to create more #content than ever to engage with their target groups across multiple paid and owned #media channels and with several formats. But how can brands deliver that much content in a cost-effective way? We asked our #marketing expert Rafael Schwarz for some insights and best practices. During the next weeks Rafael will share some advise how CMOs can turn #content creation into a strategic competitive advantage for their brand. More #digitalmarketing news, insights and updates every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Christian von Alten joins us from Microsoft, where he helps FMCG companies accelerate their digital journey through cloud solutions. He's an industry veteran who's previously worked at the likes of Nestlé, Mondelez and Google. In this episode, in which we were lucky to be joined by Peter VS Bond (AKA PVSB), from our sister podcast The CPG Guys, as a co-host, we cover: Christian's career journey What does the Cloud mean for FMCG companies How can companies adapt to the constant growht of Data The link between data, the cloud and AI and its impact on the shopping experience

We are back with another episode of #TheSocialCorner, with Rafael Schwarz sharing his predictions for Pinterest. More #socialmediamarketing news, insights and updates every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group). #socialmedia #digitalmarketing

Our guest is Yacine Terki, Co-Founder and CEO at Data Impact by NielsenIQ, an omnichannel analytics platform specialized in location-based analytics, sales data and AI. We invited Yacine to learn more about best practices for Brands and Retailers in the current environment, covering: Starting and growing DataImpact until its acquisition by NielsenIQ What changed in Retail during Covid Challenges Retailers and FMCG brands are facing right now What's next in eCommerce Why having full visibility across online stores is a game-changer

Do you know what will happen to Twitter in 2023? We are back with another episode of #TheSocialCorner, with Rafael Schwarz sharing his predictions for Twitter and how those changes will impact social media marketing for #CPG brands. More #marketing news, insights and updates every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Our guest is Ivan Cuesta, a Consumer Goods veteran, enterpreneur and university teacher that's worked at the likes of Danone and Hero and has deeply studied Activist Shareholders' impact on companies. Activist shareholders have become a home staple in Europe. A known player in the United States for decades, they've made a big impact in the old continent in the last few years, reaching a record high last year with 235 campaigns. In the consumer goods industry, they have created some memorable moments, such as 3G attacking Unilever or Nelson Peltz assaulting Procter & Gamble's board. In this conversation, you'll learn about: - The main players - When did they start going into FMCG - The scenario in which they intervene - Examples of governance: Unilever, Danone, Nestle - What to expect in the coming years

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. After sharing his predictions for Facebook and Instagram, Rafael is lifting the curtain on some new tools that might come to TikTok in 2023 and how FMCG brands could leverage these in their #marketing plans.

Vijay Talwar, Dufry's new Chief Digital and Customer Officer, visits us again (revisit last year's episode here) to speak about how passion has driven and shaped his personal and professional life. Follow The FMCG Guys on Linkedin Topics Covered: The impact of going to boarding school aged 9 Linking personal passions with work The difference between applying Purpose and Passion The importance of transitions in life Enjoying the destination but, also, the journey

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. Last week Rafael shared his predictions for the strategic direction and new tools at Facebook and will follow-up this week with insights about likely developments at Instagram in 2023. We are already looking forward to hearing about TikTok, Twitter and LinkedIn in the coming weeks.

Virginia (Vicky) Cervantes from Tropicana Brands is our guest this week. Originally from Mexico, she's worked internationally with the likes of Kellogg's, Avon and Pepsico, mainly in Marketing, and she's currently the General Manager for Growth Markets Western Europe. Follow The FMCG Guys on Linkedin Topics Covered - Transitioning from Marketing to General Management - Changing Industries (from foods to beauty and foods again) - The importance of developing a network - Putting People and Purpose at the center Books Recommended What Got You Here Won't Get You There by Marshall Goldsmith The Leadership Pipeline by Ram Charan

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. In this video Rafael looks at some new tools & features that will likely be rolled-out by Facebook in 2023 and their implications for social media marketing. During the coming weeks Rafael will present his predictions for Instagram, tiktok, Twitter and LinkedIN - so stay tuned for more insights every Thursday.

Scott Boyle is the SVP of Analytics and Insights at Danone joins from Denver, CO in this episode to talk about creating a data-centric culture. Follow The FMCG Guys on Linkedin Topics Covered in this episode: - Scott's career path across blue-chip multinationals working in Europe and the US - Creating a data-driven culture and mindset in big corporate - Finding the right people that can connect data and business outcomes - Selecting the right data and making it actionable - Measuring other important topics such as Sustainability through data

We are back with another episode of #TheSocialCorner, with our host Rafael Schwarz evaluating the success of TikTok. Whatever your opinion of TikTok might be: You won't be able to avoid the #video sharing app in 2023. Hence Rafael explores why billions of users around the world love the app and how #FMCG brands should start leveraging the #marketing opportunities on the platform.

The FMCG Guys are joined by Henkel's SVP Beauty EMEA Antoine Collette on this episode. In this conversation, you'll learn about Antoine's leadership journey across different countries and companies, from his first leadership experience through his current role heading up a multi-country region, and all the learnings in between, such as: Leading a team for the first time Balancing hands-on execution and strategy Managing up and down in an organization Giving your team opportunities to shine Setting a vision with purpose and clear action Managing different cultures when going abroad Leaning into curiosity doing COVID

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, evaluating how marketers should react in times of crisis. With wars, inflation, environmental and health crisis all hitting consumer confidence and spending patterns across Europe, companies need to adjust their #marketing priorities and strategies. Have a look at the 5 imperatives for marketing to turn 2023 from a year of crisis - to a year of competitive advantage.

Laura Benedettino, Group VP, Omnichannel Direct to Consumer at leading winter equipment and number 1 ski brand Rossignol joins us in this episode. Follow The FMCG Guys on Linkedin In this episode, you'll learn about: - Laura's career from Merchandising to her current P&L Commercial role - Managing Retail and Digital simultaneously - Co-Creating a digital experience with Marketing - Leading and inspiring an organization in the current environment

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz , who is looking at the latest developments at YouTube and TikTok and their battle for the most popular #content creators. Which platform do you favor and who do you think has the better #creators at the moment?

Alberto Kechler, Head of eCommerce Europe at Danish Dairy Leader Arla Foods, joins us about how he's driving eCommerce growth in a highly complex category. Follow The FMCG Guys on Linkedin Topics covered: Alberto's career journey and current role at Arla How to drive markets from a Headquarter role The State of Omni Retail and different country accelarations in Europe DTC in FMCG Necessary conditions/capabilities to make DTC work in the future

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz who is uncovering the biggest trends that will impact #InfluencerMarketing in 2023.

We welcome 2023 with Moritz Hoffmann, Senior Director Global Retail Media at German Q-Commerce company Gorillas (recently acquired by Getir). Follow The FMCG Guys on Linkedin In this episode, you'll learn about: - Moritz's career before Retail Media - The evolution of Retail Media - How the Brand / Retailer dynamic has changed - Opportunities for FMCG Brands - What makes Retail Media a Gorillas different

Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, reviewing some of the best Xmas Ads seen during these last weeks on YouTube.

Rafael Schwarz (TERRITORY Influence) and Gregoire Berniere (Scalefast/esw) join us to go over Christmas traditions, shopping trends and, most importantly, speak about their weekly video sections coming to The FMCG Guys' Linkedin page!

Watch on Youtube Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, sharing key observations and discussions from his visit to the Digital Marketing World Forum in Amsterdam.

We are very excited to launch The Social Corner, a new video segment looking at relevant social media marketing insights and trends. This video podcast will be hosted by Rafael Schwarz, Managing Director at TERRITORY Influence, the leading social media & influencer marketing agency for FMCG companies in Europe. Watch on The FMCG Guys' LinkedIn Page or on Youtube.

Karl Walsh is the former CEO of Bodybuilding.com and, previously, Chief Digital Officer at JCPenney and Pandora. Follow The FMCG Guys on Linkedin In this episode, you'll learn about: - Karl's background in Consulting and Entrepreneurship - Pivoting into big corporate - What attracted him into Digital - Karl's Leadership Style - Driving Digital Transformation - Being a CEO with a Digital Background

Coinciding with the publication of Profitero's eCommerce Organizational Benchmark Survey (download here), we invited Andrew Pearl, VP Industry Insights, on a LinkedIn Live to: - eCommerce is "democratizing". What does that mean? - Understand if your company is ready to democratize - As an FMCG player, make the most of the current Digital environment - How to better work with Retail partners

The FMCG Guys are joined by Jonathan Hewlett, an executive with leadership experience at of Procter & Gamble, Diesel and Marc Jacobs and current CEO at w'air, a versatile, portable, handheld device that uses just cold tap water and a little detergent to spot clean, deep clean or simply refresh sneakers and sofas to clothing and carpets. Get an Exlusive 50% discount on w'air with the code FMCGGUYS Follow The FMCG Guys on Linkedin In this Episode, you'll learn about: - Jonathan's career background across FMCG, Beauty, Retail and Fashion - Pivoting into entrepreneurship - Using discarded corporate innovations as a new business - The w'air story

Follow The FMCG Guys on Linkedin Watch on Youtube Dunnhumby Executives Siro Descrovi (Strategy & Insight Consultant) and Feroud Seeparsand (Senior Consumer Psychologist) join Efrain and Daniel to go over their latest Global Inflation and Consumer Pulse Reports. Topics Covered - Meaning of Inflation - Current macro-economic environmnet - Consumers' reaction - Strategies adopted by Retailers - How can FMCG brands adapt - A look into the future Links for both reports: - Global Inflation report https://resources.dunnhumby.com/global-inflation-report/ -Consumer Pulse report https://resources.dunnhumby.com/consumer-pulse-oct-2022/

Matthew Dodge is the Managing Director International (EMEA + APAC + LATAM) at Brooks Running, one of the leading and fastest growing players in the performance running category. Follow The FMCG Guys on Linkedin. In this Episode, you'll learn about: - Matthew's unique career story: from lawyer to General Manager - A North American Leading in Europe - The Brooks Story: how a 100+ year old company has recently become a category leader - The Brooks Go-to-Market strategy - Specialists' as brand ambassadors and putting the Runner at the Centre

Lluís Ferré is the Head of International Business at Boonrawd Brewery, a 90-year old Thai business which you may know from their flagship brand, Singha. Follow The FMCG Guys on Linkedin. In this Episode, you'll learn about: - Moving across continents, functions and industries - Why going international early is important - Learning the local culture when leading - Why rapport may be more important than hard facts - Doing business and leading in Asia - Adaptability in complex financial and cultural situations

Singles Day has rapidly become the number 1 shopping occasion globally. In this episode, we'll focus move the focus towards South East Asia with Julie Landau, an eCommerce veteran in the region, to see what opportunities European Brands can have during this shopping occasion. Some key topics covered: - Singles Day Vs. Western Shopping Occasions (such as Black Friday - The South East Asian Market, and differences within - Key Success Factors for European Brands - Planning Singles Day ahead of time - Content Creation and Data Framework You can also read an outline of iQuest Asia's approach to Singles Day here. Follow us on Linkedin!

In the second part of our discussion with Ahold Delhaize's Director Oliver Baggaley, you'll learn about the business model of direct-to-consumer; customer value proposition and balancing it with profitability. Main points: Q-Commerce: Ahold-Delhaize's partnerships with the likes of Just Eat and Deliveroo Borrowing best practices across global markets FMCG: Direct to consumer or eRetailer? Profitability Drivers in eCommerce Making it easy for the consumer If you missed it, you can listen to Part One HERE.

Packaging is becoming an increasingly important element in the Consumer Goods industry. Apart from being key from an aesthetic, brand building point of view, today it can also be a game changer in sustainability and new routes-to-market like eCommerce. Our guest, Jeannine Ferguson, heads up Marketing for Northern Europe at DS Smith, one of the world's main packaging companies. She joined the company after a long career in FMCG, in companies like Coca-Cola and J&J. In this conversation, you'll learn: - Jeannine's career path in FMCG prior to moving into packaging - Her purpose as a Marketing Director in Packaging - The importance of Packaging from a brand building perspective - Linking Packaging with Sustainability and the impact on shopper's buying decision - The latest trends in Consumer Goods' Products packaging

Oliver Baggaley joins us from Ahold Delhaize in a series of 2 episodes to understand current opportunities in eCommerce Retail. In this first episode, we explore how Brands and Retailers can better partner to create joint value. Here are the main points of this first episode: - The current state of FMCG brands working with Retailers - Embracing Technology - The Impact of Supply Chain Challenges - How does Retail look at FMCG - Commercial Objectives of the two players - The role of Data and Insights

Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on. We invited Nabil Malouli, who heads up eCommerce at the one of the world's largest logistics companies, DHL, to better understand how the best companies in FMCG and Retail are preparing for the an upcoming peak season with many topics on the table: inflation, post-covid, excess inventories… and more. Here are some of the discussion points in this conversation: How best in class companies are preparing for covid Must-do's ahead of peak season Learnings from the past The role of current disruptions Excess inventories Covid seasonality effect

Getting out of the comfort zone has been the common thread in Stephanie Boudjenah-Mazoyer's career. Having left her native France as a student, she then started an international career, mainly with adidas, where she climbed the ladder across different functions and countries. She credits her background in competitive sports as the cornerstone for her relentlessness. Tune in to learn about: - Stephanie's career journey - Her background in competitive sports - Moving internationally, and doing so with a family - Evolving as a Leader

When we think of traditional commercial marketing, we focus on placement in the traditional store. Either in the isle or displays in the cashier, a lot of the work of the teams in Category Management and Retail Marketing do is securing that space to develop the right messaging to stop, engage and convert shoppers to purchase their products. In an omni-channel world, the digital shelf presents similar challenges but some dynamics are different. To better understand these dynamics on the digital shelf, we invited Andrew Pearl, VP of Insights EMEA at Profitero (recently acquired by the Publicis Group). In this discussion, you'll learn about: Publicis' recent acquisition of Profitero The 3 Key imperatives to succeed on the Digital Shelf How to focus time and resources and avoid time waste The role of Amazon What's next in Retail Media and the Digital Shelf

The CPG Guys & The FMCG Guys (Daniel, Efrain, Sri & Peter) got together for a LinkedIn Live event where they discussed all of the latest trends in CPG/FMCG omnichannel retail, such as: - Consumer Spending in a Volatile Environment - Retail Media - QR Code: has it come of age? - The Metaverse - War on Talent And many more!

We are joined by C-Level Executives to take a deep dive into the challenges and opportunities present in today's global Supply Chain. Co-Hosted by Federico Marchesi (Brembo) and Daniel Torres (Dwyer Partners) with an expert panel: - Lorenzo Giacomoni: former COO L'Occitane, with a vast Operations experience in FMCG and Retail in companies like Reckitt, Coty and Beiersdorf. - Joachim Schueck: MD at JPS International Consulting, where he advises senior leaders on Supply Chain strategy, transformation and digitalization. Former Operations EVP at Swarovski, PUMA and Lacoste.

Brazil is a country with a population of over 200M that's gone through a rollercoaster of emotions in both politics and economics. It's also the 5th-largest country in the world. We welcome Bruno Chinellato, who heads up online user journey experience and experience at Via, the largest electronics and furniture retailer in Brazil, to better understand what's the status of Digital Commerce in the country and how he sees it evolving. In this conversation, you'll learn about: - Bruno's career journey - The current maturity status of eCommerce in Brazil - Specificities of the Brazilian economy: demographics, territory, developmental differences, logistics - Complexities of this environment when developing Digital - Managing this complexity as a business leader - Current areas of growth and opportunity - What the situation may look like in the coming years.