91. Kristof Neirynck, CMO at Avon: How to Reinvent a Heritage Brand
The FMCG Guys · Dwyer Partners
August 16, 202353m 20s
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Show Notes
Kristof Neirynck is the CMO and General Manager Western Europe at Avon. He joins Christina and Daniel to share how he's transforming a brand with a huge legacy to make it succesful in the future.
Tune in to learn about:
- Kristof's Career Path prior to joining Avon
- Transforming a company's cutlure
- Avon's B2B2C business model in the 21st century
- How Avon is getting ready to be succesful in the future
Book Recommendation: Jim Collins - From Good to Great