78. Ollie Shayer (Boots) and Sam Knights (SMG): The Golden Ticket of Retail Media
The FMCG Guys · Dwyer Partners
May 31, 202347m 17s
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Show Notes
Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG.
Tune in to learn about:
- Best Practices when setting up a Retail Media Network
- How FMCG companies can better leverage this channel
- Connecting Retail Media Data with an overall Data Strategy
- The benefit for the consumer