86. Nick Ashley, Managing Director Tesco Media and Insight Platform at dunnhumby: Connecting Store & Media
The FMCG Guys · Dwyer Partners
July 12, 202336m 4s
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Show Notes
Nick Ashley, Managing Director Tesco Media and Insight Platform at dunnhumby joins us to share his Retail Media wisdom. With him, we'll explore how the UK largest grocer views Media and much more:
- Connecting Retail Media with Tesco's In-store experience
- #forgetthefunnel to create a true 360 brand experience
- Closing the loop and assessing returns on investment
- dunnhumby: putting a loyalty plus Retail Media proposition together