75. Patrick Inen from Signify: Lighting up eCommerce
The FMCG Guys · Dwyer Partners
May 10, 202342m 21s
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Show Notes
Patrick Inen, who heads up eCommerce for smart lighting brand Philips Hue at Signify, joins the podcast this week to speak about:
- The evolution of eCommerce since he started in 2014
- Smart Lighting in Digital and eCommerce
- Building a unique proposition on Direct to Consumer
- Linking commercial and tech