The FMCG Guys

The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in person at Shoptalk Europe we cover aspects of Retail, Career Building and Leadership, such as: - Lucia's career in Retail - Cross-functional moves - The evolution of Retail - Leadership with purpose - Moving internationally - Managing different types of people - What a brand stands for, with the example of Levi's - Building trust

When we think of artificial intelligence, we may link it to digital channels, but winning in physical retail is still the key to winning in the world of Consumer Goods. In this episode with the Co-Founder and CEO of Iniflect, Anand Prabhu Subramanian we'll talk about how Image Recognition and AI technology can empower sales leaders. With him, we explore how AI can help Consumer Goods Companies boost sales in-store. In this conversation, we cover: Post-Pandemic Changes in Retail Levers that contribute to a successful sale at a store Challenges faced in boosting sales performance in every store How FMCG Brands addressing inefficiencies in the store today The role AI technology is playing in complementing retail operations and retail businesses How FMCG stores will evolve in the future and what FMCG leaders need to do differently Key retail intelligence metrics How Sales Leaders can use insights to activate them in proactive business decisions

Chat recorded at Shoptalk Europe with Marija Pasuljevic about the state of eCommerce in Serbia.

Chat recorded at Shoptalk Europe with Jorge Bueno from Shoppermotion about the future of in-store analytics.

Chat recorded at Shoptalk Europe with Iradj Boroumand from SC Johnson, going over the current state of FMCG eCommerce.

Chat recorded at Shoptalk Europe with Ian Rendall from Syndigo

The way companies attract new customers is evolving quickly, and one of the ways that's growing the most is Social Commerce. To talk about this we are joined by Rafael Schwarz from Territory Influence, which he joined after a long career in FMCG. You may have heard about him because he's a top voice on Linekdin, where his posts get many more likes than mine. In this conversation you'll learn about - The origins of social commerce - Asia as a pioneer - Europe and North America's evolution afterwards - The different social media platforms - Best Practices in FMCG - The future of Social Commerce

The proliferation of data in the last years has created a sense of need of its usage in the FMCG Retail World and, at the same time, a big challenge. But, which data actually matters? Is too much data too much? How can we choose the data that will actually be useful to commercial organizations? To better understand how FMCG and Retail executives can maximize the potential of data, we've invited Jo Campbell from e.fundamentals, a leading Digital Shelf Analytics Agency. In this conversation you'll learn about: - Driving greater data fluency in organizations - Jo's career path - Making data relevant - Empowering Sales / Key Accounts teams through data - Increasing Trade Promotion ROI - Jo's approach on leadership: being loyal to one's self - The future of data in FMCG

The digital revolution, continued growth of eCommerce, proliferation of data is having a deep impact on how FMCG leaders approach sales strategy. To better understand how one of the leaders in our industry, Mondelez, is approaching this from a Category Management point of view, we invited their Global Head of Shopper – Insights and Analytics to understand what good looks like in this omnichannel grocery battle. Topics covered: The evolution of shopper marketing category/management in the last years Adapting Category Management into eCommerce The advantage of digital native brands vs traditional FMCGs Working with and influencing retail buyers Driving a Global Center of Excellence

In today's real-time economy, shoppers can quickly find what they want and buy it. There's an urgent need for companies to serve content that is complete, consistent, and accurate, wherever the customer is—or risk losing the sale. The way FMCG products' data is displayed online can make or break its success on that channel and also in the physical store. In order to better understand how brands can win in every shelf in the 21st century, we invited Karim Iskandar and Ben Rund from Syndigo to better understand what good looks like through: - Analysing the current scenario for FMCG Brands and Retailers - The current dynamics in Europe - Product Data display in an omni-channel shopping experience - How active content can help your brand win - Syndigo's best practices - Cross FMCG-Retail data management

Managing a transition from being an individual contributor to a people Leader is one of the key turning points of in a career. The step into becoming a role-model to many, thus starting to also mentor rather than manage is an integral part to building C-level material talent. To better understand the keys to growing into a Leader and Mentor we invited Francesco Pastore, currently Chief Marketing and Sales Officer at Paper Leader Sofidel and with a track record of success at companies like Coca-Cola, Coty, Bain and Procter & Gamble. In this conversation, we cover: Francesco's first leadership experience Promoting talent Balancing high performers and high potentials Engaging Teams in a VUCA world Managing executives from different backgrounds Francesco's Leadership philosophy

Linkedin Live session with eCommerce expert Stefan Wenzel. Part 1: current Shifts in Omni-channel retail: - Away from brick & mortar and the decline of wholesale - How online players are pushing their marketplaces rather than their wholesale business - The (forced) evolution of into Direct to Consumer. Part 2: impact of these changes on companies and what type of talent you need for each of the mentioned channels: - Wholesale Sales - Direct to Consumer Management - Merchant Watch live replay here.

Direct to Consumer is one of the fastest growing Retail channels. Finding the secret sauce to make it work, though, is not necessarily straightforward. We invited Kay Oswald, President International at SmileDirectClub, a DTC based company that's disrupting Oral Care and Orthodontics globally, to understand his impressive global background and how he's made the SDC model work in Europe, Asia and beyond based on a vertical model, growing the division from 0 to 400 headcounts in the process. This is conversation where you will learn Kay Oswald's playbook of scaling a Global Direct to Consumer Business through: Kay's career story Leading an international business from the US Managing stakeholders to get resources Understanding and connecting with consumers in a market Local market factors like manufacturing and legislation Bridging cultural gaps Hiring strategy when expanding into new markets Why invest into an International division

While consumer data, Shopper Marketing and insights are big in Consumer Goods Companies, this data can remain away from the sales teams and it is based uniquely on previous years' results. Veena Giridhar-Gopal is the CEO of salesBeat, a company that helps plan demand so you never run out of stock, based on socio-environmental factors. With a background in Consumer Goods, we invited her on the Podcast to better understand how salesBeat helps companies sell more and better through the thorough analysis of the different variables. On this episode we cover: Why products run out of stock How Consumer Goods companies have historically reacted Sociological factors that affect consumer demand Predictive analytics as a solution to out of stocks How salesBeat partners with companies in Consumer Goods to avoid out of stocks The impact of Predictive Analytics on company structures Links: [email protected] salesBeat Website Out of Stock Now Twitter

The FMCG Guys, Daniel and Efrain, are joined in this episode by Vijay Talwar, a proven business leader at Foot Locker, Nike, and Blue Nile, who was named the CEO of eCommerce player Wish shortly after recording this episode. Vijay shared several learnings from his prestigious career, reflecting on how his personality has impacted his leadership style, what he learned in his years leading a non-profit foundation in India, and how finding your purpose can serve as a great catalyst to driving organizational and individual transformation. Sources of inspiration and motivation Being an extrovert in the corporate world Leaders that have inspired Vijay in his career Stepping out of corporate to work for a non-profit, and back into corporate Impact of COVID in leadership How engaging executive peers has changed in time Setting a vision and managing large teams through purpose

"Creating a recipe for disruption ... " our upcoming guest, Antoine Durieux, EVP of Retail & Network Strategy at Salsify, has an amazing background, having founded Alkemics in his 20s, creating a collaboration data & analytics platform for global brands and retailers to sell on the digital shelf. Check out the latest FMCG Guys episode here, as Antoine shares his leadership story and covers an emerging disruptive trend in retail - quick commerce. This new digitally-native channel, which delivers groceries in incredibly short amounts of time, has scaled rapidly across Europe. Some of the topics of this discussion include: Antoine's journey from founding Alkemics to joining forces with Salsify The biggest opportunities in FMCG right now How q-commerce benefits consumers, brands and retailers Top FMCG categories and key occasions at play The 3 key imperatives for FMCG brands to win in q-commerce How Salsify helps its clients thrive in this new reality

The FMCG Guys are joined by Henkel's SVP Beauty EMEA Antoine Collette on this episode. In this conversation, you'll learn about Antoine's leadership journey across different countries and companies, from his first leadership experience through his current role heading up a multi-country region, and all the learnings in between, such as: Leading a team for the first time Balancing hands-on execution and strategy Managing up and down in an organization Giving your team opportunities to shine Setting a vision with purpose and clear action Managing different cultures when going abroad Leaning into curiosity doing COVID

Efrain & Daniel outline what's to come on the Podcast in 2022.

Thanks all for following the podcast in 2021! You'll find here a brief announcement of a big change coming to the Podcast in 2022.

One of the main challenges in the corporate world is connecting the top levels with the nitty gritty, day to day, operations and details, which ultimately can make the business win. John Bauer has led big teams at the highest levels of organizations like Target, Starbucks and TJX. In this discussion, I hope to understand how a Supply Chain C-Level leader can get involved in business execution, for example by leveraging technology.

Fiona McDonnell is a well known executive who has led teams and P&L in companies like NIKE, McCormick and Amazon. She recently temporarily stepped out of the corporate world to write "Two Mirrors and a Cheetah", a book that aims to empower professionals by gaining self awareness and bringing their full self to the workplace. Where to follow Fiona and find the book: www.fionamcdonnell.com https://www.amazon.co.uk/Two-Mirrors-Cheetah-Differently-Yourself/dp/1739926307 Two Mirrors And A Cheetah by Fiona McDonnell | Waterstones Two Mirrors and a Cheetah: Think Differently, Own Your Career and Succeed by Being Yourself by Fiona McDonnell, Paperback | Barnes & Noble® (barnesandnoble.com) Two Mirrors and a Cheetah eBook by Fiona McDonnell - 9781739926311 | Rakuten Kobo United Kingdom Two Mirrors And A Cheetah : Fiona McDonnell : 9781739926304 (bookdepository.com)

Over 50% of consumers changed brands over Covid. That made a lot of brand marketers ask themselves: "What do I need to do to build and maintain brand loyalty from consumers?". On this episode, host Daniel Torres is joined again by co-host Efrain Rosario to speak with Filiberto Amati, a Growth Consultant who works with some of the top consumer goods companies worldwide. In this episode you'll learn more about how to position a brand for success today, with a special focus on purpose and brand architecture.

The office, the traditional place where we go to work, has been put in question in the last months. Will offices cease to exist? Will everyone work remote? Or, how can we build the right office for our employees? These questions are very relevant, especially now that offices are reopening. Hannah Nardini is a Workplace Consultant who works with blue chip companies globally helping them design the workplace of the future. We had the pleasure to have her on board with us to better understand what the workplace of the future will look like.

The global Supply Chain issues that we are seeing are having an impact on the Consumer Goods and Retail, especially their bottom lines. We invited two experts to discuss the topic. One is Fabio Grazioli, VP at BSH, who we already had the opportunity to have on the podcast months back. The second is Federico Marchesi, from Brembo. In this episode, we review the current state of the global Supply Chain and its current issues but also a look into the future.

Ecommerce, DTC and new routes to market were on an unstoppable growth path that only accelerated with COVID 19. But building this type of capability is not as easy as meets the eye. A solid business case, Influencing internally to find resources and, finally, executing and finding a fit with the "traditional" business model. To understand this challenge better, we invited Matthew Dean, Senior Vice President eCommerce at Hugo Boss. Also we have the pleasure to be joined by a co-host: Efrain Rosario, former Coca-Cola Executive and currently Partner at Grounded.World, an award-winning and certified B-corporation social impact, sustainability, and nonprofit brand activation agency.

"Many companies are busy these days in either updating their strategies or completely changing their plans and business model to cater to a new post COVID world. More digital, more sustainable and more eCommerce driven". This post was shared on Linkedin by Rasmus Calmann-Hinke, who headed up Strategy globally for Arla Foods and also worked for top tier strategy consulting firms like EY and Booz & company. That's why we decided to have him as a guest to better understand what best in class strategic planning should look like today.

Supply Chain has been gaining influence in the last decade, and the recent eCommerce push is further pushing this momentum. We invited BSH's VP Supply Chain Fabio Grazioli to further understand this dynamic and how the S&OP process is a paradigm of this trend.

The first company you join will likely make a huge impact on the rest of your career. Starting in a company that sets you up for success on the technical side, but especially, in leadership abilities is key. One of the companies that's generated amazing leaders in the last year is Target, a retailer that tends to be overlooked, probably eclipsed by its larger rivals. But it's actually a company that's done very well in the last years, especially in the pandemic period. Many of the leaders that have come out of this company are now sitting in the C-Suite of other American Retailers. One of the great people that started at Target is our guest: Matt Terry. Currently the Chief Logistics and People Officer at Verishop, a recently founded eCommerce player. With him, we explore how him and his peers at Target went to become the leaders they are today.

Linkedin can feel overwhelming sometimes, like a jungle full of content which can go from cringy to interesting and relevant. One of the people that stands out, in a positive way, is Sam Owens. While having a great Resume, with a great track record in Marketing in blue chip companies like Danone, he also regularly posts content that aims to…. help people in their careers. We reached to him and discovered he's also authored a book: the 8 Career Skills you didn't learn in College. In this episode, we explore Sam's Leadership journey, how he ended up being a career coach and his hands-on tips.

When we think of an ideal company culture is one where we can bring our own full selves, be empathetic and enjoy working with others. Ironically, that goes against the common idea that we have of leaders, who are meant to be firm, tough and untouchable. How can we reach a commonality between these? To discuss this, we invited Carol Robert, who is currently heading up the UK and Ireland business for Suntory Food & Beverage.

As millennials and Gen Z gain influence in the workforce, the struggles of older generations to connect and understand a generation used to instant gratification become more exposed. In this episode, we speak with Chief Commercial Officer Sankalp Potbhare to reflect on his experience leading teams of these generations as well as his own leadership journey, starting with his own beginnings in India.

2020 has been a unique year, a tough one, with challenges for all of us. We wanted to share a story that's full of positives to wave goodbye to this year. SVP Endre Szabo has been organizing and participating in bicycle-related group fundraisers for the last years. This summer, due to the challenges posed by the Pandemic, he decided to go solo and embark on an epic 1,700-km journey from Budapest to Amsterdam. Here are the causes Endre has supported in his Fundraisers: No More Walking https://www.nomorewalking.ch/ Metadrasi https://metadrasi.org/en/home/ Omoana House https://www.omoana.org/asso/en/our-projects/child-care/omoana-house Endre's page on Whydonate https://www.whydonate.nl/fundraising/justcycling2020Solo/en/

According to the Harvard Business Review, Culture is the tacit social order of an organization: It shapes attitudes and behaviors in wide-ranging and durable ways. Cultural norms define what is encouraged, discouraged, accepted, or rejected within a group. Our guest Volker Zöller, President of Consumer at Essity, is not only invested in company culture, but he also helped drive a significant cultural change in the last years.

Stepping into a leadership role has many challenging aspects: new company, new people, new culture... Elana Gold is an experienced brand-builder who has excelled in both Fortune 500, private equity and start up environments, including Abbott Nutrition, Novartis, PepsiCo, Yum Brands, Sabra, New Avon among others. We thought she would be the perfect guest to better understand which are the best steps to take when stepping into a leadership role.

2020 has changed the world in many ways. The workplace one of the areas of our lives that's been majorly impacted, with corporate offices having to close because of lockdowns and employees working from home. In this podcast, we invited McCain Foods' Mauro Pennella to understand how he led his organization during this historical period and how he kept his 300-people strong team engaged and focused.