53. Rossignol's Laura Benedettino (VP Omnichannel): Creating a Seamless Online/Offline Experience
The FMCG Guys · Dwyer Partners SL
January 18, 202342m 44s
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Show Notes
Laura Benedettino, Group VP, Omnichannel Direct to Consumer at leading winter equipment and number 1 ski brand Rossignol joins us in this episode.
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In this episode, you'll learn about:
- Laura's career from Merchandising to her current P&L Commercial role
- Managing Retail and Digital simultaneously
- Co-Creating a digital experience with Marketing
- Leading and inspiring an organization in the current environment