52. Alberto Kechler from Arla Foods: Accelerating Digital in Europe
The FMCG Guys · Dwyer Partners
January 11, 202338m 40s
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Show Notes
Alberto Kechler, Head of eCommerce Europe at Danish Dairy Leader Arla Foods, joins us about how he's driving eCommerce growth in a highly complex category.
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Topics covered:
- Alberto's career journey and current role at Arla
- How to drive markets from a Headquarter role
- The State of Omni Retail and different country accelarations in Europe
- DTC in FMCG
- Necessary conditions/capabilities to make DTC work in the future