58. Yacine Terki, CEO at Data Impact by NielsenIQ: Quality Data is the New Normal
March 1, 202340m 34s
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Show Notes
Our guest is Yacine Terki, Co-Founder and CEO at Data Impact by NielsenIQ, an omnichannel analytics platform specialized in location-based analytics, sales data and AI.
We invited Yacine to learn more about best practices for Brands and Retailers in the current environment, covering:
- Starting and growing DataImpact until its acquisition by NielsenIQ
- What changed in Retail during Covid
- Challenges Retailers and FMCG brands are facing right now
- What's next in eCommerce
- Why having full visibility across online stores is a game-changer