40. Brand and Retail Collaboration with Oliver Baggaley from Ahold Delhaize (Part 1)
September 28, 202238m 19s
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Show Notes
Oliver Baggaley joins us from Ahold Delhaize in a series of 2 episodes to understand current opportunities in eCommerce Retail.
In this first episode, we explore how Brands and Retailers can better partner to create joint value. Here are the main points of this first episode:
- The current state of FMCG brands working with Retailers
- Embracing Technology
- The Impact of Supply Chain Challenges
- How does Retail look at FMCG
- Commercial Objectives of the two players
- The role of Data and Insights