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51. Moritz Hoffmann from Gorillas: Retail Media

51. Moritz Hoffmann from Gorillas: Retail Media

The FMCG Guys

January 4, 202336m 9s

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Show Notes

We welcome 2023 with Moritz Hoffmann, Senior Director Global Retail Media at German Q-Commerce company Gorillas (recently acquired by Getir).

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In this episode, you'll learn about:

- Moritz's career before Retail Media

- The evolution of Retail Media

- How the Brand / Retailer dynamic has changed

- Opportunities for FMCG Brands

- What makes Retail Media a Gorillas different