92. Tom Langley, Head of Retail Media at The John Lewis Partnership: Premium Retail Media
The FMCG Guys · Dwyer Partners
August 23, 202347m 21s
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Show Notes
Tom Langley is the Head of Retail Media at John Lewis Partnership, the owner of Waitrose (Supermarket) and John Lewis (Department Store). He joined Christina and Daniel to explain the Partneship's approach to Media in Premium categories, covering:
- How FMCG Brands can position themselves by investing in Waitrose Media
- Retail Media in Department Stores
- How under-invested premium categories like Electricals, Home or Fashion will evolve
- Building an ecosystem of partners and suppliers as a Best Practice