85. Henkel Week II: Boris Rütten, Global Head of eCommerce on eCom Capability and Talent
The FMCG Guys · Dwyer Partners
July 8, 202327m 13s
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Show Notes
Boris Rütten, Global Head of eCommerce sits with Daniel at Henkel's Content Factory to go over the required capabilities and talent required to build a best-in-class Global eCommerce team in FMCG. Tune in to learn about:
- Building capabilities across Amazon, brick + click, DTC and Retail Media
- Democratization of eCom across other functions
- The evolution of the Digital Leader: from specialist to generalist
- Steering an eCommerce agenda from HQ
Watch on YouTube: https://www.youtube.com/watch?v=w8DmlSadcx8&pp=ygUWYm9yaXMgcnV0dGVuIGZtY2cgZ3V5cw%3D%3D