The FMCG Guys

Our guest is Pierre-Yves Calloc'h, Global Chief Digital Officer at Pernod Ricard. He joins Daniel and Christina to share his unique career path, which started as a Consultant, later climbing the ladder in IT, taking a bold switch to General Management (with a move to Latin America included) and for, the last years, heading up the Digital Agenda, first leading the commercial agenda and now looking into new business models. Tune in to hear about: - Making cross-functional and geographic moves - Capabilities he's developed internally in Data and AI - His point of view on the true potential of AI - Easy24, Pernod's eB2B platform that serves their portfolio but also other FMCGs More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

While FMCGs' growth has come to a major halt in Europe and North America, what's going on in Asia? In this episode, we are accompanied by Management Consulting Leader Kearney's Head of Consumer for Asia Sid Pathak, with who we go over what's keeping CEOs and GMs up at night when it comes to being successful in the East. Tune in to learn about: Kearney as a firm and Sid's scope there The ups & downs in South East Asia GM/CEO top priorities: Growth, Talent and Digitalisation A look into the next years What Leaders are getting wrong Some tactics and strategies Kearney is applying to help their clients today More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Marlies Gebetsberger is the SVP and Head of Philips Personal Health Western Europe. In this episode, we explore how their portfolio, based on the Philips innovative DNA, has a real impact on people's lives. We also reflect on Marlies' learnings during her career and the leadership she's developed: Compassionate Candor, a philosophy based on caring personally and challenging professionally, always with the ultimate success of people in mind. Tune into this conversation to learn about: Marlies' career path from Marketing to General Management Learning how to be a leader while growing a career Radical Candor and combining care with performance A reflection on the evolution of the corporate world Philips' portfolio and how it's impacting millions daily How they won a Cannes Lion with an ambitious refurbishment program More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

With a background in companies like Accenture, Procter & Gamble, Boston Consulting Group, and Google; it's safe to say that not many people have Eric Gregoire's experience. Now the VP of Global Strategic Marketing & Digital Transformation at Bayer Consumer Healthcare, he comes to the podcast to speak about how he's grown his career between Marketing and Digital while making decisive moves that give him have a unique point of view on business today and tomorrow. Tune into this episode to hear about: How switching from FMCG to Consulting, then Tech and now back in Consumer has shaped Eric's approach to business and leadership The evolution of Marketing in the last couple of decades Eric's main priorities in Digital and Marketing Will Marketing and Digital merge in the future, or will they remain separate? AI and other innovations More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on. We invited Nabil Malouli, who heads up eCommerce at the one of the world's largest logistics companies, DHL, to better understand how the best companies in FMCG and Retail are preparing for the an upcoming peak season with many topics on the table: inflation, post-covid, excess inventories… and more. Here are some of the discussion points in this conversation: How best in class companies are preparing for covid Must-do's ahead of peak season Learnings from the past The role of current disruptions Excess inventories Covid seasonality effect

Our guests in this episode are Nick Hinsley, Chief Revenue Officer at the unified Retail Media Network Platform, Zitcha; and Jack Johnson, Head of Retail Media and Data at UK-based Online-only supermarket Ocado. They join the podcast together to speak about how they are teaming up to launch the exciting Retail Media Network Ocado Ads, which aims to be the most flexible network in the market, and a blueprint and model to follow for other Retailers. Tune in to learn about: Ocado's position in the market and the reason for its historical dominance online Zitcha's role in the Retail Media landscape How Ocado will differentiate itself as a Media network being online-only Ocado Ads Manager powered by Zitcha's potential around data, self-serve and innovation and test & learn How advanced planning tools will make Ocado differentiate their offering to Brands More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer. Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/ Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/ Follow Nestlé online at: https://www.nestle.com/ Listen to Neel's first episode of the CPG Guys podcast: http://cgguys.com/neelarora Neel answers these questions: You took a sabbatical and were able to do so many things most wait until they are retired. How was the experience and what would you pass on to others? Let's stay on this topic, since it's not talked about most - tell us how you relaxed, made peace with your decision to recharge and what activities did you do to recharge? How did it feel to come back to work and adjust again into a routine at work? You lead global ecommerce for the world's largest food manufacturer, what is a day in the life of Neel? How does global leadership work? How many countries do you work with? How does a global team measure for success - what metrics do you create for accountability and how do you measure against it and ensure success for the consumer? How do you align country by country for outcomes at the digital shelf? Global capabilities - SCANR was how Sri thought about it at JnJ. What's the latest with content? Does it make a difference any more in a digital creator economy? How do you integrate social commerce into what you do? As we wrap up this episode, let's talk trends - what are you keeping up with these days? What matters - AI, clean rooms, what else?

In this episode, we are joined by two executives representing two of the most important companies in Foods: Jaime Liriano, Head of Marketing Northern Europe at General Mills and Iñigo Garcia, Director, Global Insights & Analytics at McDonald's. With them, we take a deep dive into how these two companies capture food trends and then add them to their respective portfolio and menus. Tune in to learn about: Current food trends Spotting new food trends How an FMCG player like General Mills looks at Out-of-Home to innovate their portfolio Balancing a global and local portfolio The impact of the healthy trend How the proliferation of data has changed the role of Insights and Marketing Leveraging data to deliver disproportionate growth More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mercado Libre is, undoubtedly, the eCommerce leader in Latin America. Headquartered in Argentina and the clear dominant in the 2 key markets, Brazil and Mexico, they have been able to beat very famous foreign competition during years. Their CMO and Head of Ads, Sean Summers, joins us to speak about their key success factors and what the future holds for them, with the added context of Retail Media's boom. Tune in to learn about: Sean's international career in FMCG prior to joining Mercado Libre Mercado Libre's success: x3 users versus 2019 Their unique approach to Media and Ads and their interaction with brands The outlook of the business in the next 3 years More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Andreas Reiffen is a staple name in the Consumer Goods eCommerce world. As the CEO and Founder of Crealytics, he launched the industry's first retail media Supply-side Platform. Now, after the big boom of Retailers' own Networks, he's ready to change the game in with his new venture: Pentaleap, a spin-off focused designed to enable an open, efficient Retail Media ecosystem. In this conversation you'll hear about: Andreas' background as an entrepreneur Why he's decided to start Pentaleap (and an interesting origin to the name!) The current Retail Media scenario and why Brands and Retailers have reasons to be unhappy Google and Microsoft's foreseeable role in the Media & Marketing Mix Problems with standardization and measurement The Next 2 years: towards a more consolidated, programmatic media More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest, Hannah Skardon, has a remarkable career in Fast Moving Consumer Goods: fast, international, and cross-functional. With that background, she's taken the challenge of leading Retail Media at the company where she's grown her career: Reckitt, the leading Health & Hygiene company. In this episode, she joins Efrain and Daniel to speak about her learnings in going from local to global and back again, moving countries and, now, facing the challenge of winning on the digital shelf. Topics discussed: How someone with a Brand Marketing Background approaches eCommerce Demystifying Digital across functions Must do's for brands on the Digital Shelf: getting the basics right Retail Media compared to classic Shopper Marketing and its fit in a company's overall Marketing Mix AI and other Emerging tech that will impact our industry More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In a day & age where Brands are becoming more and more obsessed with understanding with their consumers, Conversational Commerce seems to be the final means to that end. But how can brands effectively engage the consumer in a two-way dialog? Well, Pietro Cammerini from Merx may have the solution: Whatsapp. With 97% open and 70% engagement rates and 150 Billion daily messages, this could be the untapped channel to unlock true consumer understanding. This, combined with cutting-edge AI tech, could be a game changer for your brand. Tune in to learn about: Pietro's background in Accenture working with FMCG companies Starting a Conversational Commerce company and getting backing from Antler, one of the world's top Venture Capital firms What a customer journey looks like on Whatsapp Different use cases across the full marketing funnel Benefits and recommendations of use for FMCG Brands More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Sign Up for Candid Commerce: https://mediummarketing.co.uk/candid-commerce-amsterdam (September 25th PM in Amsterdam) Vivek Rastogi is Colgate-Palmolive's Global Senior Director Digital Commerce. Being responsible for the dental care king's eCommerce agenda worldwide, there's many things he overlooks, from Amazon to Retail Media. In this episode, he joins Christina and Daniel to go over his extensive career in the channel, having started managing Tesco's eCom activities in the UK to being based in Seattle. Ultimately, this is an episode where you'll learn about what commercial activities FMCG companies should be focusing on in the digital world. Topics covered: Vivek's current scope and career path prior What does Amazon look like as a Key Account The impact of Retail Media and how Retailers are trying to catch up with Amazon How FMCGs must reorganize internally for the current and future scenarios 3 different speeds: comparing US, UK and India More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Since the return to a certain normality in the last couple of years, FMCG companies have been hit with a harsh reality: the struggle to find growth. That's why we are partnering again on this episode with Mars United Commerce (formerly The Mars Agency) to unveil the key levers companies could be pulling to go back to top line increases. And we do that with no other than their CEO for Europe, Darren Keen. Tune in to learn about: The Key Growth Levers FMCG companies can use to unlock growth What the "new normal" looks like for CEOs Why Consumer Goods companies are struggling with increasing top-line revenues Mars United Commerce's rebranding to serve the purpose of growth for people, client and community Balancing data and human intuition to create a true connection between brands and consumers More: Re-listen Mars United Commerce's prior visit to the podcast: https://www.fmcgguys.com/katrina-smart-mars-agency/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

How are big FMCG Companies spending their Marketing budgets? With Media going through a big shift, with new emerging channels coming up, Marketing Mix Modelling offers a neutral and comprehensive way to analyze return on investment. Our guest is Ammar Basit, Global Marketing Effectiveness Analytics Lead at Consumer Health Leader Haleon. With him, we go over some key insights, take aways and action items he's learnt leading the MMM Project globally. Tune in to learn about: Ammar's career background and current role at Haleon Understanding Marketing Mix Modelling The evolution in the Media landscape Running a global MMM project in a Consumer Goods company Key learnings, insights and action items More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The surge of Retail Media, pioneered by Amazon and followed by other Retailers, has changed the Fast Moving Consumer Goods industry forever. A good two years after joining the party, a lot of Retailers (and Advertisers!) are feeling the glass ceiling of one-size-fits-all tech. In this episode, James Taylor, the CEO of Particular Audience exposes how, through Artificial Intelligence and Machine Learning, Retailers can make a quantum leap in their capabilities, particularly in search, to offer consumers and advertisers a much more personalized experience. Topics covered: James' journey from investment banking to starting Particular Audience How Retailers have adapted to the Retail Media boom The unresolved issue of the Endless Isle What the likes of Amazon and Walmart are getting right in Retail Media and why other Retailers are trapped in legacy systems Why Machine Learning and AI can be Retail Media gamechangers More: Particular Audience named Lead 100 and in L'Oreal's Start up program: https://www.businesswire.com/news/home/20240729256070/en/Particular-Audience-Named-in-The-Leading-100-List-Setting-a-New-Standard-in-AI-Driven-Hyper-Personalization-for-eCommerce-Retail-Media Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Did you know that you can find Colgate toothpaste in over 200 countries? Ann Tracy, after an international career mainly in Supply Chain, has taken helm of the Sustainability Agenda in the Personal, Home and Pet care behemoth. We invited her to the podcast to learn about: Ann's path from Supply Chain into Sustainability Why Sustainability has become increasingly strategic to Colgate-Palmolive and other FMCGs Swords and Shields: from being reactive to being proactive Colgate-Palmolive's big "Ambition Pillars": 11 actions and 50 targets

Mustafa Shamseldin is Pepsico's Chief Growth & Marketing Officer for their International Foods Division. In this role, he supervises the commercial strategy and innovation for iconic brands like Lay's and Doritos at a global level. In this conversation, we explore how he takes a global approach that has a very strong local component in it. Tune into this conversation to learn about: The uniqueness of his role heading up both Growth and Marketing Pepsico's social impact Managing purposeful impact aligned with the company's goals Balancing a global strategy with a local approach Building diverse organizations

Jay Richman, VP of Product & Technology at Amazon, joins Daniel and The CPG Guys' Co-Host Sri live from Cannes Lions. Customer obsession, experimenting with new technology are at the core of Amazon. In this episode, we discuss everything from today's artificial intelligence trends to user experience improvements and of course creativity. Topics Covered: The intersection between Product, Technology and AI at Amazon Connecting AI with Amazon's customer obsession How Amazon is helping brands' journey of content and scale with AI Amazon Ads: how they are using AI to help brand creators scale amid large volumes of content

Walter Geiger is a C-Level Consumer Goods Executive that's nearly seen it all: starting with a 25-year career at Procter & Gamble, in which he worked in Europe, Asia and the US, to going solo as a Private Equity Advisor, head up East & Central Europe with Johnson & Johnson and, most recently, lead Galderma's Consumer Business from Nestlé's carve-out to IPO. He's currently Cellese Regenerative Therapeutics' Chairman and he joins Efrain and Daniel to share his journey through: His extraordinary international career path in Consumer Goods Challenger brands: the beauty of managing a non-leading brand to disrupt a category Transitioning from a publicly-listed, corporate company to a Private Equity backed environment The benefits of working in a Private Equity environment and how to apply that to Corporate/Public The role of a Chairman as opposed to a C-Level executive More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

If there is one thing we have learnt this year in The FMCG Guys Podcast is that the often overlooked B2B channel is key to the present and, especially, the future of Consumer Goods Companies. Digital is playing a key role in building the relationship between distributors, small shops, consumers with the brands. Our guest, Patricia Amaro, is arguably one of the best in the biz: she's worked in this confluence for many years, having built a platform at Unilever which is now one of the largest B2B marketplaces in Latin America, built global capabilities at Reckitt and, currently, looking after the digitalization at Mars Wrigley. Tune into this conversation to learn about: Patricia's impressive career journey from digital start-ups to building eB2B capabilities globally The strategic importance of (e)B2B in modern FMCG companies Different eB2B platforms and models Being strategic and smart when deploying globally More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Sergio Panzarella had a fast start to his career: shortly after graduating, he left his native Italy and moved to Geneva to join Procter & Gamble at their European Headquarters in Geneva. After a high-flying career at the Cincinnati-based giant and then, due to the Prestige Business Unit merger, at Coty, Sergio decided to take a surprising turn in his career: to disrupt the olive-oil category via a fantastic product with superior brand building. Learn about Sergio's journey from corporate to entrepreneurship through: His background in top-tier FMCG Why he made a step change in his career to become an entrepreneur The Olive Oil category and how he approached Marketing and brand building Transferable skills from corporate to entrepreneurship Things he would do differently in the corporate world after running his own business More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Little did Raphael Savalle know when he was doing his MBA at Kellogg that we would end up being interviewed by one of his classmates: our very own Efrain Rosario! Raphael is now the Chief Financial Officer at Weleda, a world leader in holistic, natural, organic cosmetics and pharmaceuticals, and he joins the podcast to explain his unique career path and his approach to business: performance with a purpose. Tune into this podcast to learn about: Raphael's career path at Unilever, Bel, Coty and more! Working in Europe and the US Adapting to different environments: bankrupcy, IPO, Digital Weleda's mission, vision and growth ahead His unique approach to the role of a Chief Financial Officer More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Getting out of the comfort zone has been the common thread in Stephanie Boudjenah-Mazoyer's career. Having left her native France as a student, she then started an international career, mainly with adidas, where she climbed the ladder across different functions and countries. She credits her background in competitive sports as the cornerstone for her relentlessness. Tune in to learn about: - Stephanie's career journey - Her background in competitive sports - Moving internationally, and doing so with a family - Evolving as a Leader

Our guest is Jessica Watson comes with a unique international background with her "business school" Procter & Gamble, where she worked in the UK, Australia and Singapore in both local and regional roles. She's now the General Manager for the UK at Glanbia Performance Nutrition (GPN), in which she's applying her best practice background to a growing category that also falls into one of her passions: high performance in both life and business. Tune into this conversation to learn about: Starting a career at P&G and making unusual international moves Changing companies: cultural change and learning a new category Performance Nutrition: growth, route to market and more Leadership: evolving, keeping a high performing culture across levels and demographics More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Ludovico Martelli SpA is an Italian family-owned company with iconic premium personal care brands like Proraso, Floid (Shaving) and Marvis (Oral Care). Their General Manager for EMEA (excl. Italy) and Americas, Niccolò Francalanci, joins the show to explain how, after a succesful career in FMCG and eCommerce, he decided to make a personal bet by joining a seemingly more traditional company to accelerate their growth. Tune into this conversation to learn about: Niccolò's very international Consumer Goods career in the US after his MBA Moving from an FMCG multinational like Reckitt to an eCommerce start-up like Glovo Ludovico Martelli's unique positioning in competitive categories through premiumization and high-quality products The company's regional scope, portfolio and Route to Market Attracting top talent Difference's between multinational, start-up and family owned More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest Jon Trevor has a unique background working in the Digital Shelf first on the Agency side with Ascential and, during the last two years and a half, at Ecotone, is the leading company in Europe for organic, vegetarian, healthy and fair-trade food. When Jon joined this business, he decided to take a unique take on Digital: instead of relying on external partners, he in-housed many of the capabilities that are normally outsourced. In this conversation, you'll hear about his journey and how he's developed this team through: Ecotone's brand portfolio, approach to biodiversity and B Corp status Jon's career background in agency His current scope within Ecotone's global eCom team managing the tech stack and providing services and capabilities to local BUs An in-house approach to digital shelf and how they deliver tools, reporting, and resourcing against the key areas Integrating AI into digital shelf analytics and the wider business Content creation and an in-house Digital Asset Management system More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The FMCG Guys take center stage at Shoptalk Europe with this live episode. Our guest is Christoph Sterkel, Head of eCommerce Europe (B2B, D2C, Marketplace) at Kellanova (Kellogg's, Pringles). This podcast is also co-hosted by The CPG Guys' Sri Rajagopalan, who also leans into the big topic of this conversation: the confluence between Foods and Digital. Tune into this conversation to learn about: Kellanova's various routes to consumer Building both B2C and B2B capabilities How to manage the different challenges along the way The next horizon of capability building Plus some questions from our live audience! More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Did you know that 70% of the world's population lives in an emerging market? Right now, these markets account for 51% of Global FMCG sales but, according to the IMF, 80% of growth will come from these countries. With that in mind, FMCG veteran Brett Joyal is on a mission via his business mom&pop: to empower independent shops (or traditional trade), the overwhelmingly predominant form of Retail in emerging markets, via Retail Technology. The benefit? To make their life's and businesses easier and, at the same time, give better data back to FMCG Brands. Tune in to learn about: Brett's career background in FMCG and why he decided to start a business The scale of Traditional Trade in the global FMCG scene What mom&pop's solution looks like The benefits for independent business owners and FMCGs Where the business is in terms of funding rounds and growth strategy More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Groupe SEB is one of the leading small appliances companies globally. They own world-class brands like Tefal, Rowenta and Krups. Their Head of eCommerce François Mayor joins the podcast to speak about his path in Digital, from building basic capabilities, to growing into a leader heading up the company's DTC offering and now the world's largest online Retailer: Amazon. Tune into this conversation to learn about: Groupe SEB's dimension across brands and channels Getting into Digital back in 2012 Growing from a hands-on individual contributor to a team leader His experience in DTC Mastering Amazon: how they are currently operating and the difference between 1P and 3P What's the future of working with amazon and the 1/3P split. More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Alexander Graf is one of Europe's top e-commerce and Retail voices. Co-Founder of Composable Commerce leader Spryker, he also host two e-commerce podcasts (in German and English) and three others about different topics. In this episode, he joins Daniel live from Barcelona during this year Shoptalk to speak about the Top trends he sees in today's commerce. from composable to China's growing influence. Watch on YouTube: https://www.youtube.com/watch?v=aH_dhqaApeU Get ready to get up to speed through: Alex's background and role at Spryker Composable Commerce: what it's all about The evolution of eCommerce in the last decade The Marketplace model China's growing influence and the impressive scale of the likes of Tiktok and Temu The impact of this on FMCG More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In this episode, we visit Bain & Company's London Office to speak with Bahige El-Rayes, Partner specialized in Operations. In this conversation, you'll hear his take on the current state of the Consumer Goods industry and how Supply Chain can play a role to help companies win in the future. In this conversation you'll hear about: Bahige's take-aways from the Procurement Leaders Converence Post-COVID FMCG: are the winners now losers? Main challenges for Consumer Goods companies to find growth How companies can leverage Supply Chain for growth and the right KPIs and metrics to measure this What type of leader a modern Supply Chain needs Sustainability and circular supply chains: what's happening there? More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Daniel is joined by Sri and PVSB from our sister podcast The CPG Guys to go over the main highlights of this year's Shoptalk Europe! More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Rob Chatwin is currently CEO at The Eden Project, a remarkable visitor attraction based in Cornwall. Before this, he had a remarkable career in Consumer Goods. In this conversation, we go over some of the high stakes Mergers and Acquisitions he participated in, like integrating Avon or The Body Shop into Natura. Tune into this podcast to learn about: His unique life background starting in his native Brazil Career path in Consumer Goods Natura and their track in Mergers and Acquisition Synergetic and non-synergetic acquisitions: why both can work M&A in Consumer Goods right now His current role at The Eden Project More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The whole FMCG Guys team is in Barcelona for Shoptalk this week, so we'll be taking a short break. Back on Saturday!

In this episode, we are joined by Sr. Director of Professional Services Ben Robins live from Stackline's EMEA Ecommerce Summit in Shoreditch, London. In an omnichannel world where FMCG brands are struggling to engage, attract and loyalize consumers, in this conversation you'll hear how this AI-Enabled Retail Intelligence and Activation Platform is supporting over 7,000 in navigating this journey. Watch on YouTube: https://youtu.be/7T-40jLOhDQ Topics covered: Key Challenges FMCG Brands have when approaching commerce Why the Digital Shelf has become crucial for brands How to effectively engage with AI Key trends in Consumer Goods commerce Data: how to manage it to later get effective outcomes The Loyalty issue: why so few consumers remain repeat purchase and what to do about it Mapping consumer engagement points Approaching cyber holidays such as Prime Day, Singles Day or Black Friday More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Christophe Mahaut heads up supply chain at one of the most exciting sports brands right now: Brooks Running. Currently the leader in the performance running category in North America, the Berkshire Hathway owned, Seattle Based company, has really ramped up in the last decade to become a global player. This growth wouldn't be possible without a solid operational backbone, which is already preparing for the next growth stage. Tune into this podcast to learn how Christophe is preparing to reach more consumers and shares his thoughts on: His career beginnings and how he ended up in supply chain Transitioning from Fast Moving Consumer Goods to Sports Apparel The runner at the center as the key reason behind Brooks' last successful years Supply Chain Complexity: what are the key pillars of the function How global challenges will affect trade routes What Supply Chain Leaders need to do to have a "seat at the table" and occupy a central function in a company's strategy More: Prior Brooks Running Episode with Matthew Dodge: https://www.fmcgguys.com/matthew-dodge-brooks-running/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Russell Close is Carlsberg's Global eCommerce Director. In this unique role, he overlooks the Danish Brewer's Digital Strategy across Global Markets, from Europe to Asia. Having worked in Online for many years at the likes of Coty, he comes to the show to explain the uniqueness and what attracted him to the category, the current status of it and the key routes of growth. Christina and Daniel really enjoyed this conversation, which covered: Russ' current role and career path prior What he learnt setting up eCommerce in Beauty Taking a role in a much less digitally advanced category five years ago The key pillars for growth Driving eGrocery across markets Looking at eCommerce as a full-funnel proposition Emerging Marketing Channels More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

With 66% of FMCG's growth coming from Digital Platforms, it's obviously a no-brainer to invest in this channel. But with all the layers of complexity that have been added in the last few years, where do you start? Our two guests today, Gemma Spence, Chief Digital Commerce Officer at VML and Anja Spielmann, Global Brand Experience Director at Mars, join the show to show us the different levers brands can pull to win on the famous Digital Shelf in 2024. In this conversation, you'll learn about how to turn up online through: The evolution of the Digital Shelf in the last years Lower funnel vs. Upper funnel Key Metrics when measuring online performance How FMCGs are reorganizing internally as a consequence of the evolution AI's potential role in making companies more agile and fast The Kitchen: Mars' cross-agency collaboration platform More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest is Steph Lilley, General Manager for Reckitt's Hygiene Business Unit in their home market, the UK, and Ireland. She joins Christine and Daniel to speak about her career from a graduate program to becoming a General Manager, with some international moves in between, but always focusing on development and with a prominence of P&L roles. Tune into this conversation to hear about: Steph's first leadership experience The learning curve when taking an international assignment in Russia The leadership style she's developed in time Balancing being genuine with "getting results" Her experience being a woman in commercial roles Approaching diversity, equity and inclusion Leveraging Reckitt's popular brands for societal change More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

How can companies come up with new, relevant innovations without proper quality insights? Our guests Joris de Bruyne (CEO at EyeSee) and Joanna Dumont (VP Insights with experience at Danone and Colgate) join us to explain how today's technologies can give better, more complete and accurate answers to the classic questions when it comes to understanding the consumer. Get ready for a deep dive into the fascinating world of consumer insights through: Answering questions: the primary role of insights and market reasearch across time Eyesee's unique mix-method research approach - the synergy of behavioral methods and surveys for more actionable insights Linking consumer insights to new product launches How insights leaders are getting together (Insights Lighthouse) to have a stronger voice in the industry Agency x FMCG Brands relationship: how to get the most out of it The power of Insights to debunk myths and pre-conceived thoughts More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest today is one of the rising stars in Retail. With a background in Retail blue chips like Arcadia and Levi's, Maddy Booker-Price is now the Head of eCommerce at Urban Outfitters. She joins the podcast to speak about how the role of Digital has become more central in Retail organizations during her career through: The role of an omni-channel Director in 2024 Working with cross-functional peers The importance of listening to the consumer Her vision of what an online store has to be Leaderships lessons learnt along the way More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The consumer journey in today's connected world is more complex and blurry then ever. In this episode, we bring you two experts from PriceSpider, the world's leading commerce platform: Rae Guimond, Director GTM Strategy and Brett Banner, SVP Strategy. With them, we'll aim to unpack all the complexity and deliver actionable outcomes for progressive FMCG brands. Coinciding with the publishing of their Strategies for Grocery Brands to Thrive Amid Economic Uncertainty, North American & European Brands Ecommerce Survey 2023, and they come to the show to speak about: Take-aways from their recent consumer survey Top priorities and pain points for FMCG companies in 2024 What the shopper journey looks like nowadays and how FMCG companies can break through the noise and engage with them How can FMCG break down internal silos for a common effort in a connected commerce world Tips for consumer goods brands to stay relevant in a connected commerce world More: Listen to Brett & Rae on The CPG Guys: https://www.cpgguys.com/pricespider/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Neil Reynolds heads up the Global Digital Commerce Business Unit at Mars Snacking. With a global multifunctional team, his scope spans across Pure Play Key Accounts, Capability Building, Portfolio Development and eB2B, giving him a unique point of view of the state of FMCG in today's Commerce. He joins Efrain and Daniel to speak about: His unique career path from mainstream P&L (Sales and General Management) roles to eCommerce Digital Commerce as a full-funnel proposition that drives the whole business forward Deploying Global know-how and capability into local markets Anticipating Shoptalk Europe (June 3-5) in Barcelona More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Eva Gallocchio is the Chief eCommerce, CRM and Customer Officer at the Iconic Italian illycaffè. She joins the pod to explain her fascinating path from Accenture to Diesel and now in coffee, having interacted with the consumer across multiple touchpoints and globally, having worked in both Europe and the US. In this podcast, Efrain and Daniel speak with Eva about: The changing Consumer and how Retail's adapted How to be consistent at every touchpoint Differences between working in Fashion and FMCG Illycaffe's footprint across out-of-home, Retail and DTC Leadership lessons from working abroad Exciting innovations coming at Illycaffee More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest is Peter Vasilyev, Business Development Director Europe at Ailet, an Image Recognition Solution. He joins the show to speak about how this technology can empower FMCG sales forces, as well as Retailers and Distributors to really get a deep understanding of brand and category performance through quality data at scale. Tune into this conversation to learn about: How Image Recognition Technology can obtain store data with 95% accuracy Different KPIs that the technology supplies to FMCG companies Types of data that come from analyzing shelfs at scale How to implement the solution within a company What sets Ailet apart from other solutions in the market More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Julie Laurens' career is one of a kind. Having studied law in her native France, she took a turn early on, ending up doing Marketing in the UK, from where she switched to eBay. At the tech giant, she lived in 3 countries (UK, Switzerland, US). This experience in a Digital company opened the door for her to digital roles... in FMCG! First at Pernod Ricard and now at Pierre Fabre. She joins Christina and Daniel to speak about her journey, lessons learnt and why every future CEO will need digital experience. Enjoy this conversation, in which you'll hear about: Taking control of your personal and professional life regardless of your academic choice Acting as an entrepreneur in a big corporate Why eCommerce should a key building block for anyone that wants to lead a Consumer Goods organization How she leads and inspires teams and acts as a catalyst for change being genuine More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Claire Wyatt is the VP of Business Strategy & Marketing Science at Albertsons Media Collective, the Retail Media Network of one of the US' top grocers: Albertsons. She joins Daniel live from Path to Purchase's Retail Media Summit Canada. Watch on YouTube: https://youtu.be/KmInwjw_8EM Listen to Claire Wyatt on The CPG Guys in 2022: https://www.podpage.com/cpgguys/claire-wyatt/ In this conversation you'll hear about: ABS Media Collective's Leadership and Retail Media journey A cookieless world: activating safe 1st party data and how to measure Approaching Retail Media as a Full-Funnel value propostion: partnering with Pinterest Uses of Artificial Intelligence Developing of in-store capabilities and how Europe is ahead of the US How measurement will be a competitive advantage and data as backbone for Retail Media growth More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Chris Perry, one of the pioneers of FMCG eCommerce, is finally on The FMCG Guys! Currently co-heading firstmovr, he's on a mission to educate & empower people and organizations embrace the fast pace of change in today's Retail and Consumer World. Jump on the show & you'll learn about: A career that went from FMCG to Agency and back! Starting firstmovr and what this movement is all about Challenges for Brands in today's eCommerce How to drive incrementality by taking a full-funnel approach Influencing in-store from an omni perspective Measurement: how can brands quantify the impact on their business How should brands think about growth from a total category management perspective More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Richard Rodgers heads up Marketing for Keurig's Capsules and Machines in Canada. The famous Keurig Coffee brands is part of the Keurig Dr. Pepper company. Watch on YouTube: https://youtu.be/DmlnMkKwtYI He joined Daniel live at the Retail Media Summit in Toronto to speak about: Keurig Dr. Pepper's portfolio of brands and category His own journey from managing the physical to the Digital shelf Media's power across the funnel and tying online with in-store Advice to other FMCG brands More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian