219. Christian Raveaux, Head of Retail Media Connect at REWE: Pioneering Grocery Retail Media in Germany
The FMCG Guys · Dwyer Partners
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Show Notes
Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london
Christian Raveaux heads up Retail Media at top German Grocer REWE. An increasingly influential and popular face in the Global Digital Commerce circuit, he visited the show to speak with Efrain and Daniel about how they are building a unique value proposition for Brands and their millions of Consumers in Germany and Central Europe.
Tune in to hear about:
- Christian's career in Retail - which started when he was 17!
- The evolution of Retail Media
- REWE's unique value proposition
- Germany's Grocery landscape
- Standardization ' will we get there?
- Recommendations on how FMCG can maximize Retail Media
More:
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian