206. Amir Rasekh, Managing Director at Nectar360 and Rachel Clark, Director of Grocery at Sainsbury's: The New World of FMCG and Retailer Partnerships
The FMCG Guys · Dwyer Partners
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, we speak with one of the UK's top grocers, Sainsbury's and Nectar360, the Loyalty, Insights and Retail Media business owned by Sainsbury's. After some rollercoaster years, we are changing phase and really going into a truly omnichannel world where it's more exciting, but also harder than ever, to find the consumers where they are and send them the right message. We are joined by Rachel Clark, Grocery Director at Sainsbury's and Amir Rasekh, Managing Director at Nectar360 to speak about:
- How Sainsbury's has developed relationships with suppliers escaping a purely transactional approach
- Nectar360's structure to provide best-in-class services while working closely with Sainsbury's
- How FMCG brands can keen their Brand relevant in an omnichannel world and how they can build Retail Media campaigns
- Great omnichannel campaigns they've both championed
- Digitalising in-store
- A look into the future of retail media
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian