204. Tom Goulden, Director of Trading, Insights and Analytics at The Very Group: The UK's Destination Pureplay Retail Media Network
The FMCG Guys · Dwyer Partners
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Show Notes
The Very Group is the UK's Online Pure Play Department Store. Tom Goulden, their Director of Trading, Insights and Analytics joins Daniel live from Retail Media Summit UK 2024 in London to speak about how they've recently revamped their Retail Media offering with SMG, how their unique categories trade online and much more.
Watch on YouTube: https://youtu.be/0_kphm0x-XA
Topics Covered:
- Tom's career in Retail
- The Very Group's unique value proposition as a pure-play Department Store
- How different is a Retail Media Network in their categories versus Grocery
- Data Science and Analytics: how they are embedding them into a digital first company
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian