The FMCG Guys

Xenia Barth is the Chief Executive Officer at Merz Lifecare Holding, a leader in Health, Wellness and Beauty in the OTC space with a very strong presence in Germany, Austria and Switzerland and part of the larger Merz Group (Pharma). With an international and cross-functional background in FMCG at the likes of Henkel and Reckitt, she speaks with Efrain and Daniel about her journey, lessons learnt and what her vision is for the business she's leading today. Tune in to hear about: Her career in FMCG working in Germany, Spain, Mexico and the US Cultural nuances when leading in other markets Key criteria when taking new roles Learning and perfecting the art of leadership How a bad management fit made her leave Henkel after 20 years Merz: the OTC category, her mandate and the mega-acquisition of WindStar Medical More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

In this special episode of The FMCG Guys, we are joined by… your favourite hosts: Efrain, Cristina and Daniel! Yes, tune in to get to know our respective festive traditions and, later, hear about some of their personal stories, anecdotes, quirky work habits and more. We wish you all a fantastic festive season and start to 2026! More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Kristof Neirynck is the CEO at Avon. He visited us back in August 2023 when he was CMO and General Manager Western Europe at Avon to share how he's transforming a brand with a huge legacy to make it succesful in the future. Tune in to learn about: Kristof's Career Path prior to joining Avon Transforming a company's cutlure Avon's B2B2C business model in the 21st century How Avon is getting ready to be succesful in the future Book Recommendation: Jim Collins - From Good to Great

Watch on YouTube: https://youtu.be/tfqor_l64-M Andrew Lipsman is one of the world's most respected Retail Media's Opinion Leaders. We sat with him at SMG and ADWEEK's Retail Media Summit UK to speak about the latest trends, what Retailers are doing and, ultimately, how brands and CMOs may be underestimating this Media Channel's true potential. Tune in to hear about: In-Store Retail Media Differences between the US and Europe Measurement, transparency and standardisation What FMCGs are (and are not) doing Check out Andrew's appearances on The CPG Guys here: https://www.cpgguys.com/search/?q=andrew+lipsman More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/YVCxn035iQI Rob Edwards is dairy leader Arla Foods' Head of Media and Digital in the UK. He joins us live from SMG and ADWEEK's Retail Media Summit UK 2025 to speak about his vision of what Media means to FMCGs today – especially as a rare outsider to the industry! Tune in to hear about: Why Retail Media is just "Media" Finding simplicity within a increasingly fragmented media ecosystem How partnerships could connect the omnichannel journey Brands: how they can find the right tone that resounds with consumers The importance creating quality content More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Niccolò Gloazzo is a Senior Director of Media and Omnichannel at Kettle & Fire, one of North America's top broth brands. In this conversation, you'll hear about how a career journey that started living in a house-boat in Amsterdam have driven him to lead up a Digital function and start his own Retail Media agency! Tune in to hear about: Challenging the traditional career path How Kettle & Fire disrupted the "boring" broth category The flywheel effect behind retail media growth Why "velocity" beats ROAS as a success metric The rise of retail media in grocery vs. other categories Building an agency "by operators, for operators" More Nicco's Agency QBR Media: https://qbrmedia.com/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Richard Bowden, Marketing & Digital Director at Boots No7 Beauty Company, joins Daniel to speak about his zigzag career from agencies and British Airways to William Grant & Sons, Unilever and now Boots – and what that journey has taught him about brand building, data, e-commerce and leadership. We also discuss how Boots built premium, "own" brands like No7, why marketing needs a proper seat at the boardroom table again, and how to balance long-term brand building with short-term commercial pressure. Key topics & takeaways Boots' No7 Beauty Company model: building retailer-created brands as standalone, premium brands What British Airways, spirits and Unilever taught him about data, performance and global brand building Why marketing's core job is to drive growth by being the "voice of the customer" in the boardroom How to make DTC and e-commerce viable in FMCG by treating them like real, lean businesses Using social and influencers to stay close to culture and younger generations in beauty Leadership lessons: psychological safety, clarity, curiosity – and the power of a strong personal network More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-6914aa05-fb38-8327-a44a-96ccc7a5ead0-3" data-testid= "conversation-turn-14" data-scroll-anchor="true" data-turn= "assistant"> Loyalty is harder to earn. Consumer trust is harder to keep. Signs are we're entering a Loyalty Recession. So how can FMCG brands stay ahead and stay relevant in 2025? Sarah Richter, the Chief Marketing Officer at SAP Emarsys is a marketing leader with a deep view across customer engagement, data and loyalty. She joins Daniel to break down the findings of Emarsys' Global Customer Loyalty Index (find it HERE) and explain how loyalty is shifting, why "true loyalty" is in decline, and what brands need to do to build meaningful, long-term connections to stay competitive. Why "loyalty isn't what it used to be" The six loyalty types and the rise of trend loyalty Fresh data points shaping consumer behaviour Personalization, AI and omni-channel engagement How B2B buyers increasingly behave like consumers What FMCG brands must do to build and sustain loyalty More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos. Find Mike on Linkedin at: https://www.linkedin.com/in/michael-del-pozzo/ Find PepsiCo on Linkedin at: https://www.linkedin.com/company/pepsico/ Find PepsiCo online at: https://www.pepsico.com/ Here's what we asked Mike: PepsiCo recently announced *Pepsi Prebiotic Cola* — a major evolution of traditional cola. How do you see functional ingredients like prebiotics shaping the future of the carbonated soft drink category? 2. Gatorade is introducing *Gatorade Lower Sugar*. What role does reduced sugar innovation play in meeting evolving consumer expectations without compromising performance? 3. Starbucks Coffee & Protein is launching nationally through the PepsiCo partnership. How important are joint ventures like this in accelerating PepsiCo's innovation agenda? 4. Pepsi is moving into premium *12oz glass bottles*. What does this say about the importance of packaging as an innovation driver, especially with younger consumers and how will this help in foodservice? 5. Lay's is undergoing its biggest brand refresh in 100 years. How do visual identity and packaging innovation play into consumer trust and loyalty? 6. By the end of 2025, Lay's and Tostitos will have no artificial colors or flavors. How big of a lift is this operationally, and how does PepsiCo define "clean label" innovation? 7. How is PepsiCo using *pepviz®* (data and insights) to connect innovation with retailer success and shopper behavior? 8. With e-commerce and omnichannel shopping accelerating, how does PepsiCo think about innovating "where" products show up, not just *what* they are? 9. Innovation often comes with risk. How do you personally create a culture within PepsiCo North America where teams feel empowered to test, fail, and scale new ideas? 10. If you fast-forward to 2030, what will PepsiCo North America's innovation legacy look like under your leadership?

Watch on YouTube: https://youtu.be/j7L91zT_YzE Benni Lickfett is the Global VP Breakthrough Innovation, Digital & Ventures at spirits and beer leader Diageo (Guiness, Smirnoff, Johnnie Walker…). In this conversation, recorded live at SMG and ADWEEK's Retail Media Summit UK, you'll hear about how rethinking consumer journeys, deploying AI-driven personalization, innovating beyond the bottle, bringing tech into heritage brands, and staying ahead in fast-changing spaces like travel retail, martech, and sustainability. Tune in to hear about: What "Breakthrough Innovation" means at Diageo and how Benni's team operates beyond the bottle. Benni's unconventional background and how his startup and consulting experience shaped his role today. How consumer behaviour and the traditional marketing funnel have evolved in recent years. Leveraging technology — martech, AI, data and personalization — to enhance the end-to-end consumer journey. How Diageo prioritizes innovation, balances build vs partner models, and stays ahead of emerging trends. More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/ATxKgfca_5w The Hot Seat is this fun, fast and slightly chaotic collaboration of The FMCG Guys and The Women and Retail Media Collective. In this episode, Ana Lau and Daniel are joined by Lisa Tan, a Retail Media Leader based in Singapore with experience in both Retail and Ad-Tech. The episode opens with rapid-fire personal questions to get to know Lisa before getting into uniquely Singaporean myths, retail market realities, and the quirks of working across tech and retail media. Lisa breaks down the structure of Singapore's retail landscape, and why the country's "boring but safe" reputation is actually a commercial advantage. Through games like This or That and True or False, she shares sharp takes on talent gaps, how retailers behave at the media table , the fragmented state of APAC retail media, and why many networks are still e-commerce operators trying to act like media companies. More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Bastien Parizot is the SVP IT & Digital, Marketing & Transformation and CIDO Emerging Markets at Health & Hygiene leader Reckitt. A leader with who's seen it all — having worked in start-ups, retail, sporting goods and even automotive, apart from FMCG — he joins Daniel to talk about how he's keeping Reckitt up to date by betting on the right tech innovations. Tune in to hear about: The uniqueness of being an FMCG Executive with a background in Sporting Goods How he links digitalisation with business objectives Work around AI Building a tech stack that favours sustainability obectives People management and how culture influences innovation How he decides what Tech investments are worth it More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/LY2w1o-wpmQ Aaron Gallagher is the Managing Director and Head of Sales at Head of Sales Kinective Media℠ by United Airlines, the carrier's very own Media Network. He joins Daniel live from SMG and ADWEEK's Retail Media Summit UK 2025 to speak about the opportunities in this unique proposition. Tune in to hear about: The uniqueness of an airline media network and all the different touchpoints with passengers Consumers' unique behavioral pattern when traveling How they can cater a unique value premium proposition to Polaris (business) flyers Opportunities for FMCG brands And, of course, some good old aviation geeking! More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Tara Loftis is the Global President, Dermatological Skincare at Galderma. Globally representing brands like Cetaphil, Defferin, Alastin and Benzac, she's a leader that balances soul, gut feeling and scientific rigour. Always keeping her ears tuned to what's happening in culture, she speaks about how she's been able to create "viral bets" that resonate with the zeitgeist and the contemporary consumer. Tune into this conversation to hear about: Tara's role leading Galderma's global Dermatological Skincare franchise, including Cetaphil, Alastin, Benzac and Differin Galderma's dermatology-first footprint, scientific heritage and what differentiates its brands How she brings cultural relevance to Galderma, including Cetaphil's viral Super Bowl moment The career experiences that shaped her leadership approach at Galderma Her views on brand building vs. performance — and the one question she always asks when hiring More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/gztCQqP5KZY Lucia Mastromauro is Deliveroo's VP of Advertising. We sit down with her at SMG and Adweek's Retail Media Summit UK 2025 to speak about how the delivery player is continuously upgrading their offering to brands across their different channels, from Restaurants to High Street. Tune in to hear about: Lucia's career at the likes of eBay, Google and WPP Her take on Retail Media and how unifying different platforms could really make it flourish The convergence of Brand Building and commerce and what that means for brand CMOs Why modern marketers need to embrace tech and data More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Hanneke Faber is the Chief Executive Officer at Consumer Electronics Leader Logitech. One of the top voices in our industry, with a background at flagship companies like Procter & Gamble, Ahold and Unilever, she joins Christina and Daniel to speak about her upbringing, key decisions and how she's approaching the future at the US and Swiss-based company. Tune in to hear about: How being a youth champion diver brought Hanneke to do her bachelors in the USA Her 20-year stint at P&G, experience in Retail at Ahold, Unilever and why she decided to take the moves Logitech's balance: offense, innovation and financial and operational rigour Hanneke's leadership philosophy: doing good by doing well The company's growth areas in China, innovation, AI, gaming and more! More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

In this episode recorded live at Groceryshop Las Vegas, we sit down with Peter Lizner, Head of Strategy at Rohlik Group, one of Europe's most advanced online grocery companies. We explore how the Czech-founded business has grown into a €1.1 billion player across Europe through a unique approach to local sourcing, customer service, and technology is setting a new standard for convenience and quality. We discuss: Petr's career journey from Consulting to Retail Rohlík Group's rapid expansion across Central and Western Europe How local brands like Kifli and Knuspr build community trust and differentiation The company's focus on customer experience and 15-minute delivery slots The decision to launch Valoc.com and license its end-to-end grocery tech Why Czechia leads Europe in online grocery penetration The evolution of Rohlík's retail media strategy, from endemic to non-endemic advertisers More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/mhJh7MuMaD8 Mercado Libre is Latin America's eCommerce leader. In this episode of The FMCG Guys, Daniel sits down at Mercado Libre's Mexico City Office with Alejandra Restrepo, Director of Mercado Ads (The Retailer's Media Division) Mexico. Together, they dive into how Latin America's largest e-commerce platform is rapidly evolving into a full-scale media ecosystem — connecting commerce, fintech, and entertainment across the region. Alejandra shares her career journey from 13 years at McKinsey to leading the growth of Mercado Libre's advertising arm, which has grown to be one of Latin America's top three media players. The conversation explores: How Mercado Libre is shaping Retail Media 2.0, combining first-party data, AI, and omnichannel capabilities. The rise of off-platform partnerships with Google, Roku, Disney+, and HBO Max. Why Mexico has become a regional leader in retail media innovation. How AI is transforming creativity and campaign speed for brands in Latin America. Leadership lessons from scaling teams and nurturing talent in a fast-moving organization. Why Latin America is one of the most dynamic regions for consumer brands to invest and grow. More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/xO8ljWS9miU The Hot Seat is our collaboration with The Women in Retail Media Collective. In Every episode, one of their co-Founders, Ana Laura Zain and Emma Helsloot, team up with Daniel to have a conversation with a relevant person in Retail Media that breaks cliches, boring panels and gets very personal. In this episode, we are joined by Fluent's Strategic Partnerships Leader Morgan Chapman, who loves to compete against herself when getting on planes. Ana Lau and Daniel won't leave a page unturned in order for you to get to know Morgan very, very well. More Women in Retail Media Collective: https://www.linkedin.com/company/women-in-retail-media-collective/ The FMCG Guys: https://www.linkedin.com/company/fmcgguys Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Helen Tomlinson is Kenvue's recently appointed Managing Director of Spain. She joins Christine and Daniel to speak about how she's developed her career across functions and countries to become one of, unfortunately still few, female General Managers in our industry. In this conversation you'll hear some examples of how some specific situations like "putting a hand up" can help advance, nuances we may not be aware of, the importance of mentors, allyship and much more. Topics covered include: The structural issue of lack of female leaders Ways of being and showing up without having to adapt to the dominant gender How companies can build stronger talent pipelines and adapt to career blockers like motherhood Helen's adaptation to new countries like Spain and Romania coming from the UK Finding the right mentors at the right time More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

A year later, we are back with a special CPG Guys × FMCG Guys crossover with Rick Swinkels, CEO of TCC Global, during Groceryshop in Las Vegas. You can also watch the episode here: https://youtu.be/rkq6l7SXA30 This time, we focus on why loyalty is the real growth lever in grocery right now. We dig into shopper "promiscuity" under value pressure, the surge of private label, how misused promos and siloed RMNs erode trust, and why paid memberships and smart, human-centred personalization are setting the next rules. Rick also shares how TCC's physical-reward programs and new social "Loyalty Quest" turn everyday shoppers into loyalty activists—and deliver measurable, total-store lift. Tune in to hear about: Shoppers & value: tighter wallets, more store-hopping, bigger price delta vs. brands → private label wins; promos often train disloyalty. Loyalty > RMN: retail media must serve the experience; when RMN teams are siloed, messaging conflicts and trust suffers. Paid memberships: the next loyalty model—bundled value (delivery, exclusives, services) that changes behavior and economics. AI with a human core: backend gains + real personalization, but in-store experience, staff, and brand mission still do the heavy lifting. TCC playbook: physical rewards to shape behaviour (3–5% total-store uplift) and "Loyalty Quest" to reward shareable shopper moments. More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Today's guest is Selim Tansug, COO at The Quality Group, a leader in the Sports Nutrition and Functional space with brands like ESN and More Nutrition. With 20 years in supply chain and an 18-year career at Unilever, he shares his perspective on how the industry has evolved from global optimization to resilience and agility amid today's volatility. From managing operations in Turkey, Vietnam, and Europe to leading the growth of a D2C sports nutrition business, Selim reflects on balancing speed, innovation, and technology while maintaining culture and a consumer focus. Tune in to hear about: How supply chains are shifting from efficiency to resilience and agility. The role of innovation and digitalization in complex operations. Strategies for leading teams and managing rapid growth. Balancing short-term performance with long-term transformation. Challenges of demand planning in e-commerce and influencer-driven models. More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/V9dHBZDZv3A In this episode of The Hot Seat, we are joined by Jemma Haley from The John Lewis Partnership, who dives into her world of retail media strategy, sharing the highs, lows, and quirky bits of her day-to-day. Get to know her through rapid-fire personal questions, ping pong beer brands, "Would You Rather?" dilemmas, and the classic "Two Truths and a Lie", where she shared her background dancing in a Status Quo video that might just go viral now. We know how to have fun but also when to keep it serious. Find out what she thinks about today's hot topics: tech solutions vs. agencies, in-store vs. online shopping, and bold predictions for the next year. Oh, and did we mention the epic boat ride networking event? Lots of laughs, a little chaos, and memories made. It's fun, fast, and full of personality. Definitely not your usual retail media podcast. More Women in Retail Media Collective: https://www.linkedin.com/company/women-in-retail-media-collective/ The FMCG Guys: https://www.linkedin.com/company/fmcgguys

Sign up for Candid Commerce Amsterdam (Nov 5th at Capital C): https://candid-commerce.com/amsterdam-2025 See last year's event: https://candid-commerce.com/candid-commerce-amsterdam Candid Commerce London: https://candid-commerce.com/candid-commerce-london The Hot Seat: https://www.fmcgguys.com/hot-seat-wrmc/

In today's episode we are joined by Sorin Patilinet from Pepsico. Growing up in Romania without access to global brands sparked his fascination with advertising and shaped his perspective on how marketing drives connection and influence. He joins Daniel to speak about his recent book "Marketing Effectiveness: Applying Marketing Science for Brand Growth". Tune in to hear about: How Marketing blends creativity and analytical htinking The principles of marketing effectiveness and why it must be defined beyond ROI. The importance of integrating data and strategy to drive sustainable brand growth. How to balance global consistency with local market nuance. The role of AI in reshaping both work processes and consumer engagement. How effectiveness requires combining analytical rigor with creative judgment. Why diverse professional experiences build stronger marketers than linear career More Find the book on Amazon Here Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

In today's episode we are joined by Pavi Gupta, Insights and Analytics VP at Chobani, with nearly three decades of experience across global FMCGs. Over his career, he has witnessed and shaped how new technologies transform the way organizations generate and apply insights. He joins the show to discuss how curiosity, empathy, and change management remain at the core of the function, and why elevating the role of insights is more critical than ever. Tune in to hear about: How AI and automation free teams from grunt work to focus on creativity and empathy. Shifting mindsets: seeing AI as augmentation rather than replacement. Managing both passive and active resistance to change. Why curiosity and the art of asking the right questions remain the human superpower. Lessons from technologies ahead of their time, like electric cars in the 1890s and early social listening projects. More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

The Hot Seat is a special episode series of The FMCG Guys in collaboration with the Women in Retail Media Collective. You can also watch on YouTube here: https://youtu.be/nGmcW0BSxTQ In every episode (cadence TBD!), we will be unveiling the most personal and fun side of different Retail Media Personalities. Expect Quick-fire games, bold opinions, and zero buzzwords. This section will be hosted by the co-Founders of the collective Ana Laura Zain and Emma Helsloot and our very own Daniel Torres.

Axel Adida, Chief Digital Officer at Beiersdorf—the German company behind iconic personal care brands like Nivea and Eucerin and Ultra-Premium Beauty La Prairie —joins Christina and Daniel to explore how his passion for pop culture and the "Zeitgeist" (the spirit of the times) shapes his approach to connecting heritage brands with today's trends. Tune in to hear about: How skincare education has evolved from beach balls and TV ads to TikTok and AI-powered routines Social Media as a (suprisingly?) much more candid form of content and brand exposure The role of influencers, creators, and UGC in driving authentic consumer engagement What Pop Culture means and why it matters for FMCG brands The shift from "brand says" to "people say" in consumer communications How Beiersdorf balances nostalgia, inclusivity, and innovation across its brand portfolio Why AI and generative search will be game-changers for brand visibility and consumer decision-making Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

For many people in our industry, our guest doesn't need any introduction. Roger Dunn has become one FMCG and Retail's Top Voices through his content and thought leadership in Retail Media. What maybe some people don't know is that Roger also serves in a global role at the world's largest liquor company: Diageo. In this episode, we speak not only about the latest in Retail Media but we specifically focus on what's in it for the Brands and Consumers. Tune in to hear about: How Roger became a Linkedn Top Voice The Retail Media boom and why brand have bought into it Why Amazon's still ahead of the game One-size-fits-all versus composable How Retail Media can - or not - benefit consumers Subscribe to Roger's newsletter: https://www.linkedin.com/newsletters/the-ai-commerce-brief-7362761335731863552/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Stefano Volpetti is the President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International. With a background in Consumer Goods at P&G, he joined the legacy tobacco business to lead it into a new era: smoke-free. In this episode, we explore what motivated his move to a controversial industry—challenging his own pre-conceived ideas—and how he's reinventing the category through product innovation, consumer understanding, and innovative marketing and route-to-market. Tune in to hear about: Stefano's career journey from Procter & Gamble to Philip Morris in a variety of functions and roles Their flagship product IQOS, and how it's become a multi-billion dollar brand Shifting from B2B to a consumer-centric B2C How experiential marketing is key to consumer adoption The importance of courage, purpose and continuous improvement Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Our guest is Constantin Fink, a Commercial and Growth Leader that's worked globally in FMCG, Consulting, Private Label, Foodservice and currently serves as Tchibo's Chief Commercial Officer, International. His common career thread has been how to deliver an improved top line to the businesses he's managed, so in this episode we focus on how he's mastered the art, science and process of sales across cultures, industries and contexts. Tune in to hear about: His career foundation at L'Oréal and the importance of going international The thinking behind his cross-industry moves Managing price adjustments How execution and operationally excellent can make a difference Brand differentiation versus private label Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Welcome to the first ever debate on The FMCG Guys, with two Retail Media Titans (and competitors): Melanie Zimmermann from Criteo and Andreas Reiffen from Pentaleap. In the last five years, we've seen how many retailers have built Ad businesses, now commonly known as Retail Media Networks. This surge has had a tremendous impact on the industry, effectively changing marketing and the way brands and retailers interact. In this time, there's been a clear pioneer in the ad-tech space, that has won many, many Retail accounts during this surge of Retail Media: Criteo. In parallel, we've seen other, smaller and more solution-specific, companies that claim to offer a better technology, like Pentaleap. Our two guests wanted to bring the recent LinkedIn debates – which suggest that the incumbent's hegemony may be in danger – into a real conversation, away from the usual fluff in other podcasts and live events. Articles / LinkedIn discussions Referred to: 1. https://www.linkedin.com/posts/kathrynmlundstrom_criteo-holding-its-ground-as-rivals-try-to-activity-7358604927482413056-ZKV6/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADLu-EB9s3NV0Mj6RrkjX7kpBCEJ53ETs0 2. https://www.linkedin.com/posts/kiri-masters_when-your-own-partners-start-celebrating-activity-7361362156195319808-3GwT?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADLu-EB9s3NV0Mj6RrkjX7kpBCEJ53ETs0 3. https://www.linkedin.com/posts/andreasreiffen_retailmedia-commercemedia-activity-7361381097294766083-fm8W?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADLu-EB9s3NV0Mj6RrkjX7kpBCEJ53ETs0 Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Chris Doe is the UK Marketing & Innovation Director at Pilgrim's Europe. There, he leads the end-to-end strategy and P&L for a GBP350M portfolio of Foods brands including Richmond, Fridge Raiders and Mattessons. He joins the show to speak about how his career journey accross different FMCGs has turned him into an executive that's passionate about Marketing, Growth and people - always with optimism as a common thread. Tune in to hear about The difference between Power Brands and Heritage Brands, and how having both in a portfolio is valuable Being a branded business in an often-commoditised category like Meal Solutions Balancing data and intuition in Marketing His approach to brand innovation What he looks into when hiring Marketing Executives Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

This episode is part of our 5-part series with Amazon Web Services (AWS). You can find all the other episodes here: https://www.fmcgguys.com/?s=AWS Miroglio Group is a leading Italian Fashion Retailer, with banners like Elena Mirò and Trussardi, that's putting AI into practice across its business. Co-hosted by Daniel Torres and Gaia Ginevra of AWS, the conversation with Matteo Loro (Digital Data & Tech Strategy Manager) and Marcello Offi (Head of Data & Platform Engineering) dives into how the group built a unified data platform, fostered collaboration between business and IT, and embedded AI into everyday workflows. From transforming product tagging and translation with AWS Bedrock to shaping a culture of experimentation and knowledge sharing, Miroglio is showing how a company can re-imagine itself as a data-driven innovator. Tune in to hear about: How Miroglio's cloud migration laid the groundwork for AI adoption Building a culture of AI with "improve, don't rebuild" as a guiding principle Automating product tagging and translations: from hours to minutes, with 80% cost savings Breaking down silos between business and IT for faster, more agile innovation Future applications of AI in retail, from forecasting to AI agents and virtual shopping assistants More Follow us on Instagram! https://www.instagram.com/fmcgguys/ Visit our website: www.fmcgguys.com Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Email us: [email protected] Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In this episode of The FMCG Guys, we are joined by Salomon Tenenbaum, Global Head of CPG Partnerships & Ad Sales at Wolt, to explore how Q-Commerce has evolved from hype to a true growth driver for brands. Wolt, the Finnish-born delivery platform now part of DoorDash and active in 30+ markets, is expanding from food delivery into grocery, retail and FMCG partnerships. Salomon shares his unconventional career journey and explains why quick commerce is not just about speed, but about data, distribution, and activation working together. We dive into the untapped potential of the channel, the role of retail media, and how FMCG leaders can break silos to unlock value. Tune in to hear about: Salomon's unique career journey from investment banking and travel retail in Asia, to Delivery Why Q-Commerce offers untapped potential for both conversion and consumer engagement Distribution vs. activation: why getting fundamentals right matters before flashy campaigns How near-instant shopper and basket data creates new opportunities for FMCGs The importance of aligning global and local teams, agencies, and distributors More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In this episode, we speak with Erika Ferszt, CMO at Furla, the historic Italian leather goods house founded in 1927, to explore not only how brand building has transformed, but also how she's reinvented herself along the way. From starting out in New York ad agencies to a decade shaping Ray-Ban at Luxottica, ten years running her own consultancy, and now leading Furla into its next chapter, Erika's career mirrors the evolution of marketing itself — from big-budget campaigns to today's fast, fragmented, always-on environment. Together, we reflect on the balance between creativity, data and AI, the enduring importance of psychology and human patterns, and why networking is as essential as strategy for modern leaders. Tune in to learn about: How Furla's "Come Play With Us" campaign sets the tone for its new chapter Lessons Erika learned while helping Ray-Ban thrive in the early days of social media How marketing has shifted from agency monoliths to agile, real-time creativity Why psychology, pattern recognition and data are central to brand connection The role AI can play in sparking ideas — but never replacing human creativity Moving from Corporate to self-employed and to corporate again More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our 2024 guest Sean Summers recently joined our US sister Podcast The CPG Guys to share where Mercado Libre is in their Retail Media and Omnichannel journey. Original Synopsis The CPG Guys are joined in this episode by Sean Summers, EVP Mercado Ads & CMO at Mercado Libre. Founded in 1999 and headquartered in Buenos Aires, Argentina, Mercado Libre is Latin America's leading e-commerce technology company. Through its primary platforms, MercadoLibre.com and MercadoPago.com, it provides solutions to individuals and companies buying, selling, advertising, and paying for goods online. Follow Sean on LinkedIn at: https://www.linkedin.com/in/sean-summers-870363/ Follow Mercado Ads on LinkedIn at: https://www.linkedin.com/showcase/mercadoads/ Follow Mercado Ads online at: https://ads.mercadolivre.com.br/ Sean answers these questions: How is Mercado Libre evolving its marketing strategy to support the CPG category's digital expansion across Latin America? What role does Mercado Libre marketing play in shaping omnichannel experiences—especially for CPG brands—across your marketplace, app, and media network? How do you support CPG brands in activating precision targeting and attribution on your platform? What shifts have you observed post-pandemic in online consumer behavior within the CPG space in LATAM and how is Mercado Libre positioned to win with these changes? How are you leveraging personalization and dynamic creative to enhance relevance in media for your CPG advertisers? What measurement frameworks do you use to assess CPG campaign effectiveness—especially at the lower funnel—and how transparent is that to brand partners? Can you share how emerging technologies like AI are being embedded into your media offerings to optimize targeting and creative? How does Mercado Libre collaborate with CPG manufacturers directly versus working through commerce acceleration agencies like Flywheel? How do you keep your team and partners aligned with fast-moving trends in omnichannel commerce and retail media—especially in the CPG domain?

In this episode of The FMCG Guys, Daniel is joined by Charlotte Bailey-Sane, Marketing, Digital & E-commerce Director at Nutrition and Health Leader ADM, to explore how she's driving growth in the fast-evolving health & wellness space. Charlotte shares her journey from agency life into brand leadership, why she's always been drawn to e-commerce and digital transformation, and how she's built an integrated marketing and digital function at ADM. She also discusses making D2C work in niche categories, protecting brand equity across channels, and leading hybrid teams in a rapidly changing environment. Key takeaways include: Building ADM's digital & e-com team from scratch Making D2C work in pet and equine supplements Balancing data with gut instinct in marketing Protecting brand equity across channels Leading and building culture in hybrid teams More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guests are Gardar Stefánsson, Founder & CEO, and Lauren Larsen, Global Marketing Director at GoodGood, the Icelandic brand disrupting the spreads aisle with no-added-sugar jams, nut butters, and chocolate spreads. What started as a pivot from surplus stevia stock has become a fast-growing business with products now in Europe and major U.S. retailers like Whole Foods, Walmart, and Kroger. With a mission to make everyday pantry staples healthier—without compromising on taste—GoodGood runs a lean, global team and blends data-driven decisions with gut instinct to build a loyal consumer base. Tune in to hear about: How a jam experiment in an Icelandic kitchen sparked a global food brand Why GoodGood's spreads have 88% fewer calories—without cutting flavor The bold move to the U.S. and how it unlocked rapid growth Using smart packaging and cultural insights to win U.S. shoppers Running a $10M+ business with just 15 people and clear OKRs Balancing community-building, authenticity, and data in brand marketing More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our friends, The CPG Guys' Sri Rajagopalan & Peter VS Bond muse current industry topics.

In this episode, Daniel sits down with Laura Mehren, Head of Performance Marketing and User Experience at S. Oliver Group, to explore how data-driven marketing powers growth in the competitive world of fashion retail. With a background spanning B2B and B2C, Laura shares her perspective on the evolving performance landscape, the synergy between brand and performance marketing, and how UX and creative optimization shape conversion success. Tune in to hear about: Laura's career path from B2B marketing to fashion e-commerce How S. Oliver balances brand building with performance efficiency The evolving role of creative in a post-targeting world The impact of AI, retail media, and rising CPCs on performance strategy Why user experience and webshop design are vital to conversion Building internal alignment between marketing, e-commerce, and tech Her take on mobile-first design and the role of brand-owned apps

This episode was originally aired in August 2023. Paul Accornero is the Chief Commercial Officer at the De'Longhi Group, a Global Leader in Small Appliances. He joins us to speak about how he's led the organization through turbulent times in a growing category and: Today's commercial scenario in Appliances: Wholesale, DTC and eCommerce The evolution of his leadership style and working from home or the office Sustainability's stategic importance The ups and downs of the category in the last 4 years

When Ross Farquhar took over the role at Little Moons, a viral TikTok moment unexpectedly catapulted the brand into the spotlight, driving a 2000% sales spike in just one week. In this episode, Ross shares how he and the team turned that overnight success into long-term brand growth — transforming a mochi novelty into an increasingly global snacking player. Drawing from a career spanning Cadbury, Diageo, agency life, and hospitality, he explains how to scale a distinctive brand through smart innovation, clear positioning, and deep consumer empathy. Tune in to hear about: How a single TikTok video led to 2000% sales growth Turning virality into lasting brand equity and retail expansion Why frozen snacking is an untapped category with huge potential Balancing brand, performance, and social strategy How innovation, trends, and shopper empathy drive growth Lessons from a career across blue-chip FMCG, agencies, and start-ups Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Founded in 1987 in New Zealand, Kathmandu is a certified B Corp (since 2019) specialising in responsibly made technical apparel and gear for travel and adventure. In this episode, we sit down with their CEO, Megan Welch, to explore her unique leadership journey and the brand's bold push toward global expansion. From nearly two decades at Crocs to relocating to Christchurch, New Zealand, Megan shares what drew her to Kathmandu and how she's leading the company through its transformation from a New Zealand and Australia staple to a challenger brand in global markets. Key Takeaways: Megan's global leadership career path Kathmandu's purpose-driven mission focused on wellbeing through the outdoors, with deep roots in sustainability. A new partnership with the New Zealand Olympic Committee is set to boost global visibility and brand recognition. The dual challenge of maintaining ANZ market leadership while positioning Kathmandu as a global challenger brand. Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

This episode was originally aired in May 2024. Since then, Stephanie as has taken on a new role as VP Transformation at Reckitt. Our guest is Steph Lilley, General Manager for Reckitt's Hygiene Business Unit in their home market, the UK, and Ireland. She joins Christine and Daniel to speak about her career from a graduate program to becoming a General Manager, with some international moves in between, but always focusing on development and with a prominence of P&L roles. Tune into this conversation to hear about: Steph's first leadership experience The learning curve when taking an international assignment in Russia The leadership style she's developed in time Balancing being genuine with "getting results" Her experience being a woman in commercial roles Approaching diversity, equity and inclusion Leveraging Reckitt's popular brands for societal change

Mark Jagger (former P&G, Reckitt, Sanofi) returns to The FMCG Guys for a deep dive into one of the most pressing topics in the industry today: Pricing and Revenue Growth Management. Now running his own consultancy, JAGSS, Mark shares a candid view of why pricing has become the default growth lever—and why it's no longer sustainable. With Cristina Nicolaou co-hosting, the discussion explores how FMCG companies can unlock healthier, more resilient growth by going back to basics, sharpening execution, and embracing shopper-centric strategies. Tune in to hear about: Why pricing has become "lazy growth"—and its long-term risks for brands The real difference between pricing and revenue management How RGM can go beyond pricing and promo to uncover hidden value Mark's take on "a-commerce" and AI's impact on shopper behaviour The basics that still matter: distribution, pack formats, and in-store execution How retailers can be allies—not just adversaries—in protecting shopper value More Revisit Mark's prior appearence: https://www.fmcgguys.com/mark-jagger-sanofi-alain-attias-baybridgedigital/ Agentic Episodes: https://www.fmcgguys.com/?s=agent Revenue Managment Episodes: https://www.fmcgguys.com/?s=revenue+management Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Benoit Menard is Puma Group's Senior Regional Director Marketing Europe and a leader who's worked across advertising, sports federations, media, and top global brands. From his early days organizing tournaments as a student to leading major campaigns at Adidas and Puma, Benoit shares how he's built a career grounded in creativity, curiosity, and people-first leadership. We talk about how to lead marketing teams in fast-moving environments, how to stay close to culture, and why brand building still matters in a performance-driven world. Tune in to hear about: Benoit's career path from agencies to Adidas and Puma Leading the Puma x Olympique de Marseille relaunch Why local culture is central to global brand strategy The power of trust and risk-taking in team leadership Balancing data, gut feel, and long-term thinking Why great marketers think like scouts and storytellers More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Watch this episode on YouTube: https://youtu.be/dS0N6LYRiMk Gael Peigné, VP Strategic Marketing at Shalion, is back on the show to explore how AI—especially Large Language Models (LLMs)—is transforming the way consumers discover and buy products. We dive into the evolution of Food Service Aggregators (FSAs), the rise of autonomous agents in eCommerce, and how brands need to rethink digital visibility in a world where search is becoming conversational. From Generative Engine Optimization to the future of retail media, Gaël unpacks what brands must do to stay relevant as technology reshapes the path to purchase. Tune in to learn about: How FSAs like Deliveroo and DoorDash are evolving into multi-service platforms Why LLMs and AI agents are disrupting the shopper journey The shift from keyword-based SEO to Generative Engine Optimization (GEO) How retailers and brands can prepare for agent-led commerce What structured data and AI-readability mean for product content strategy Why the future of retail media could be embedded in LLMs like ChatGPT and Amazon Rufus

The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity. Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohen

Mette Lykke is the Chief Executive Officer at Food Tech Leader Too Good To Go, an app that connects 118 million consumers with local cafés, bakeries, supermarkets and restaurants to buy their surplus food. She joins the show to speak about her journey, the current waste situation, how they are partnering with FMCGs and Groceries and how they look to make impact on 3 levels. Tune in to hear about: A career journey that encompasses consulting, selling a business and becoming a CEO Why food waste (40% of food produced) is an issue Integrating purpose and profit How they are looking to partner with manufacturers The opportunity with the data they are offering Future organic and M&A growth More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian