299. James Hay (Barrows Connected Store) and Georgia Riley (John Lewis Partnership): Next-Gen Store Touchpoints (Live from John Lewis Bluewater Store)
January 28, 202644m 44s
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Show Notes
This podcast was filmed live from John Lewis' Partnership's Bluewater store in Dartford, Greater London. You can watch the video here: https://youtu.be/-9bCupRp5ao and behind the scenes here: https://www.instagram.com/p/DT--fTpjcVM/?img_index=1&igsh=MWNwcmVyOHZrN2p2Zg== We are joined by John Lewis' In-Store Retail Strategy & Development Manager Georgia Riley and Barrows Connected Store's CEO James Hay to speak about how they've partnered to create a next generation Store Experience with their digital touchpoints (formerly known as screens) and how that ultimately benefits brands, consumers and the Retailer. Tune in to hear about:
- John Lewis' heritage and their vision to have the store as a destination
- Barrows Connected Store's bet on digital touchpoints
- The story behind their partnership and hurdles they had to face
- How these touchpoint are integrated in customer journeys and brand campaigns embedded in Retail Media
- The future of digital touchpoints and potential forays in FMCG