Kristof Neirynck, CMO at Avon: How to Reinvent a Heritage Brand (August 2023)
The FMCG Guys · Dwyer Partners
December 20, 202553m 20s
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Show Notes
Kristof Neirynck is the CEO at Avon. He visited us back in August 2023 when he was CMO and General Manager Western Europe at Avon to share how he's transforming a brand with a huge legacy to make it succesful in the future.
Tune in to learn about:
- Kristof's Career Path prior to joining Avon
- Transforming a company's cutlure
- Avon's B2B2C business model in the 21st century
- How Avon is getting ready to be succesful in the future
Book Recommendation: Jim Collins - From Good to Great