289. Nicco Gloazzo: Challenging the Career Norm, Disrupting Boring Categories, Retail Media, Real Digital Metrics
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Show Notes
Niccolò Gloazzo is a Senior Director of Media and Omnichannel at Kettle & Fire, one of North America's top broth brands. In this conversation, you'll hear about how a career journey that started living in a house-boat in Amsterdam have driven him to lead up a Digital function and start his own Retail Media agency!
Tune in to hear about:
- Challenging the traditional career path
- How Kettle & Fire disrupted the "boring" broth category
- The flywheel effect behind retail media growth
- Why "velocity" beats ROAS as a success metric
- The rise of retail media in grocery vs. other categories
- Building an agency "by operators, for operators"
More
Nicco's Agency QBR Media: https://qbrmedia.com/
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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.