88. Iradj Boroumand, Head of eCommerce Europe at SC Johnson: Converting in a Non-linear World
The FMCG Guys · Dwyer Partners
July 26, 202342m 39s
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Show Notes
Iradj Boroumand is the Head of eCommerce Europe at SC Johnson, a family company and one of the global leaders in home care. With a wealth of experience in digital, Iradj spoke to us about:
- The current eCommerce scenario for FMCG in Europe
- Media Mix Measurement & Path to Conversion
- Measuring every touchpoint with consumers
- Retail Media Management for Consumer Goods Companies
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Iradj's prior appearence on the show: