146. Ryan Webber, VP Sales, Marketing & Client Success at Advance powered by Loblaw on Unlocking Omnichannel
March 27, 202413m 5s
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Show Notes
Advance is Loblaw's Platform for Loyalty, Data & Analytics and Retail Media. Loblaw's is one of Canada's Grocers, with 2,400 stores and 190,000 employees across several banners. Their VP Sales, Marketing & Client Success Ryan Webber joins Daniel live from Path to Purchase Institute's Retail Media Summit Canada in Toronto, where he was the opening speaker.
Watch on YouTube: https://youtu.be/S9Ly_AXbsok
Topics covered:
- Canada's largest grocer's approach to Media
- In and out of store media
- Cases where they are applying AI
- Lower and upper funnel value in Retail Media
- How to generate awareness in a person's most critical point of making a purchase decision
- Key Learnings from the Inaugural Retail Media Summit Canada