188. Sean Summers, CMO and Head of Ads at Mercado Libre: Marketplace to Media: The Next Stage for Latin America's eCommerce King
The FMCG Guys · Dwyer Partners SL
September 7, 202455m 32s
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Show Notes
Mercado Libre is, undoubtedly, the eCommerce leader in Latin America. Headquartered in Argentina and the clear dominant in the 2 key markets, Brazil and Mexico, they have been able to beat very famous foreign competition during years. Their CMO and Head of Ads, Sean Summers, joins us to speak about their key success factors and what the future holds for them, with the added context of Retail Media's boom.
Tune in to learn about:
- Sean's international career in FMCG prior to joining Mercado Libre
- Mercado Libre's success: x3 users versus 2019
- Their unique approach to Media and Ads and their interaction with brands
- The outlook of the business in the next 3 years
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian