180. Mustafa Shamseldin, Category Growth Officer & CMO, International Foods at Pepsico: Fueling an International Foods Transformation
The FMCG Guys · Dwyer Partners
August 6, 202436m 15s
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Show Notes
Mustafa Shamseldin is Pepsico's Chief Growth & Marketing Officer for their International Foods Division. In this role, he supervises the commercial strategy and innovation for iconic brands like Lay's and Doritos at a global level. In this conversation, we explore how he takes a global approach that has a very strong local component in it.
Tune into this conversation to learn about:
- The uniqueness of his role heading up both Growth and Marketing
- Pepsico's social impact
- Managing purposeful impact aligned with the company's goals
- Balancing a global strategy with a local approach
- Building diverse organizations