149. Richard Rodgers, Marketing Director, Keurig at Keurig Dr. Pepper Canada: Full-Funnel JBPs
The FMCG Guys · Dwyer Partners
April 10, 20249m 52s
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Show Notes
Richard Rodgers heads up Marketing for Keurig's Capsules and Machines in Canada. The famous Keurig Coffee brands is part of the Keurig Dr. Pepper company.
Watch on YouTube: https://youtu.be/DmlnMkKwtYI
He joined Daniel live at the Retail Media Summit in Toronto to speak about:
- Keurig Dr. Pepper's portfolio of brands and category
- His own journey from managing the physical to the Digital shelf
- Media's power across the funnel and tying online with in-store
- Advice to other FMCG brands
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian