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Pipe Dream | A B2B Marketing Podcast

Pipe Dream | A B2B Marketing Podcast

152 episodes — Page 3 of 4

S1 Ep 50How to Manage Marketing When Your Company is Acquiring Another w/ Isabelle Papoulias

In this episode, I sit down with Isabelle Papoulias, CMO at MediaflyShe shares her experience of leading the marketing strategy around an acquisition, how to define go-to-market messaging that resonates with customers and why it's so important to ask the tough questions early on. This episode is a must-listen for any B2B marketers sitting on the side of an acquirer and wondering just how the hell to make a splash. You can follow Isabelle here. Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.Check out their website here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Mar 3, 202236 min

S1 Ep 49How to Rebrand Your B2B Company w/ Robin Bodicoat

In this episode, I sit down with Robin Bodicoat, Head of Marketing at Touchlight. He shares an amazing story of a two-year-long project he led at his former company, Quotient Sciences, which saw Robin bring together five global business units with completely different identities and cultures under one cohesive brand.This episode is a must-listen for any B2B marketers tasked with leading a rebrand - the more complex, the better. You'll learn how to manage the expectations and emotions of all stakeholders, and get buy-in across all levels of the organisation to make your job as easy as possible. You can follow Robin on LinkedIn here. You can follow Robin on Twitter here. Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.Check out their website here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Feb 12, 202236 min

S1 Ep 48How to Run Marketing Through an IPO w/ Renette Youssef

In this episode, I sit down with Renette Youssef, Chief Marketing Officer of Velo3D. She shared the story of when the company went public via SPAC last year - and the journey leading up to the moment where Renette and her team rang the NYSE bell. We discussed what marketing expectations Velo3D's investors had for the listing, what strategy Renette deployed to meet them, and how the team maximised the impact of the day itself.Renette also shared some insights on the role of PR across a company's lifecycle. This episode is a must-listen for any marketers working for a company that is about to go public. You can follow Renette on LinkedIn here.Or Twitter.Or Instagram.Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.Check out their website here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Feb 3, 202235 min

S1 Ep 47How to Navigate Moments of Change w/ Faaiza Ramji

In this episode, I sit down with Faaiza Ramji, Founder of On Purpose. We talked about building brand and marketing strategies in non-SaaS businesses, navigating big moments of change and how finding that 'transformational idea' is like catching lightning in a bottle. You can follow Faaiza here.Or visit the On Purpose website here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Jan 13, 202241 min

S1 Ep 46How to Create B2B Messaging That Converts w/ Diane Wiredu

In this episode, I sit down with Diane Wiredu, Messaging Strategist and Conversion Copywriter, and the founder of Lion Words.Drawing on her real-world experience in the world of B2B SaaS, Diane broke down the step-by-step approach she takes with clients on how to establish an on-page messaging hierarchy that tells a story and drives results.She also shared the #1 reason where companies fall short in delivering effective, cut-through messaging. This episode is a must-listen for B2B marketers who are (re)building their brand's website and want to set themselves up for conversion success. You can follow Diane on LinkedIn here.Or visit her website here.And download her free voice-of-customer and interview question cheat sheet here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Dec 2, 202137 min

S1 Ep 45How to Master Developer Marketing w/ Ronak Ganatra

In this episode, I sit down with Ronak Ganatra, VP Marketing at GraphCMS. We covered a topic everybody working in technology needs to understand - developer marketing. From what personal characteristics of developers should influence your strategy to the most effective channels in reaching more technically-minded buyers, this episode is a masterclass in building trust with a hard-to-win-over audience segment. Ronak also shares his advice for non-developer marketers who are tasked with creating technically-focussed content. You can follow Ronak on Twitter here. Visit his website here. Or check out his community for developer marketers here. Visit Savepad here. Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on. Check out their website here. ** This episode is sponsored by Remote. ** Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.com You can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call. Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Nov 25, 202140 min

S1 Ep 44How to Drive Growth in B2B (and Optimise for MQLs) w/ Marc Thomas

In this episode, I sit down with Marc Thomas, Head of Growth at Powered By Search. We covered a lot of the BIG questions faced by B2B companies - from what the best marketing teams are doing to drive growth to whether there's any point in optimising your strategy for MQLs.(hint - there is)This episode is a must-listen for early-stage B2B organisations looking for actionable demand-gen they can put into practice today. You can follow Marc on Twitter here.Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.Check out their website here.** This episode is sponsored by Remote. ** Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Nov 18, 202145 min

S1 Ep 43How to Give More Than You Take in B2B Social w/ Danielle Guzman

In this episode, I sit down with Danielle Guzman, Head of Social Media at Mercer. We broke down B2B social strategy into a 40-minute masterclass - from how to set the right objectives at the start of the year to finding the right balance between paid and organic. Danielle also shared her thoughts on the biggest untapped social media opportunity for brands in 2022. This episode is a must-listen for early-stage B2B organisations who want to know how to develop a social media strategy that cuts through the noise. You can follow Danielle on LinkedIn here.Or on Twitter here. Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.Check out their website here.** This episode is sponsored by Remote. ** Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Nov 11, 202148 min

S1 Ep 42How to Find Your Target Audience Online w/ Breezy Beaumont

In this episode, I sit down with Breezy Beaumont, Head of Growth & Marketing at Correlated. We broke down how marketers can find out where their customers are hanging out online from a cold start, the most common pitfalls around activating a new channel and how to avoid them, and the best way to handle an exec that wants you to invest in an idea that you think won't work. This episode is a must-listen for early-stage B2B marketers looking for advice on where to spend their time, energy and resources for maximum impact. You can follow Breezy here. Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on. Check out their website here. ** This episode is sponsored by Remote. ** Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.com You can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call. Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Nov 4, 202126 min

S1 Ep 41How to Think About the Marketing Funnel in B2B w/ Amanda Natividad

In this episode, I sit down with Amanda Natividad, Marketing Architect at Sparktoro. We had a great, free-flowing conversation on everything from breaking into marketing as a career, the blurring lines between B2C and B2B marketing and how to create high-value content programme. Amanda and I also dived into the role of the conventional marketing funnel and why measuring leads may be a distraction from answering the question - is marketing making an impact? You can follow Amanda here.Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on. Check out their website here.** This episode is sponsored by Remote. ** Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Oct 28, 202142 min

S1 Ep 40How to Set Creative (and Achievable) Goals

Flying solo this episode. I talk about the antidote to curing marketing departments that are risk-averse, creatively stunted and ill-equipped to handle evolving B2B buyer behaviours - more creative goal setting. This episode is a must-listen if you're obsessed with generating demand for your company tomorrow, not just capturing what exists today. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Oct 21, 202111 min

S1 Ep 39How to Build an Enterprise Content Framework on a Startup Budget w/ Grace Baldwin

In this episode, I sit down with Grace Baldwin, Content Strategist. We dived into her work on building an enterprise-scale funnel framework at Hiber. Built according to Eugene Schwartz's copywriting classic '5 Stages of Awareness', this episode is a must listen for B2B professionals looking to create a content system that nurtures leads so they're ready for sales. You can follow Grace here.Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.Check out their website here.** This episode is sponsored by Chili Piper. ** Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Oct 14, 202139 min

S1 Ep 38How Can PLG Work Alongside an Inbound Strategy? w/ Jorge Soto

In this episode, I sit down with Jorge L Soto, Head of Content & Community at Reprise. We dived into a marketing discipline I'm the least familiar with but most eager to learn - product-led growth. Jorge went back to the basics to explain the core components of a PLG strategy, how it can complement more traditional inbound/outbound marketing efforts, and why marketers should get cosy with their product teams to have the best chance of success. This episode is a must-listen for B2B professionals who want a 101 on product-led growth. You can follow Jorge here. Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.Check out their website here.** This episode is sponsored by Chili Piper. ** Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Oct 7, 202145 min

S1 Ep 37How to Create Video Content B2B Buyers Want to Watch w/ Ethan Beute

In this episode, I sit down with Ethan Beute, Chief Evangelist at BombBomb.We dived into why video is the most effective medium to convey a one-one/one-to-few marketing message, how to equip your colleagues to produce their own high-quality videos and why marketers should focus on the unscalable when building a video strategy. Ethan also shares his tips on how to convince sceptical sales colleagues to get in front of the camera - which I can tell you, is really, really hard. This episode is a must-listen for B2B professionals who want to make video a core part of their prospecting strategy. You can follow Ethan here. Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.Check out their website here.** This episode is sponsored by Chili Piper. ** Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Sep 30, 202142 min

How to Build Credibility When You Don't Have Any Customers w/ Brook Perry

In this episode, I sit down with Brook Perry, VP Marketing at 'nuffsaid. We dived into marketing at a startup that's still in stealth, finding opportunities to surprise and delight, and establishing credibility when you haven't got any customers you can point to in a conventional case study. Brook also shares her philosophy on treating content like a product and the success her team found in launching a 2.0, a print magazine for customer success professionals. This episode is a must-listen for B2B professionals building a marketing strategy from scratch and looking for inspiration on how to think outside the box.You can follow Brook here.Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.Check out their website here.** This episode is sponsored by Chili Piper. ** Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Sep 23, 202141 min

S1 Ep 36How to Run a Virtual Event That Doesn't Suck w/ Lisa Riley

In this episode, I sit down with Lisa Riley, Senior Vice President and Head of Global Events at Forrester.We dived into how to run a virtual event that cuts through all the noise, how to retain attention and avoid 'Zoom fatigue', and how to replace the face-to-face networking experience online. Lisa also shares her thoughts on the return of in-person conferences and the changing expectations of event sponsors.This episode is a must-listen for B2B professionals who need to know how to plan, promote and run more effective virtual events. You can follow Lisa here.Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.Check out their website here.** This episode is sponsored by Chili Piper. ** Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Sep 16, 202144 min

S1 Ep 35How to Create Great Buyer Personas w/ Adrienne Barnes

In this episode, I sit down with Adrienne Barnes, Founder of Best Buyer Persona.We dived into what exactly a buyer persona is, why so many of them are absolute rubbish, and how to create one that actually makes your marketing more effective. Adrienne also shares her advice on how to present a buyer persona to different folks within your organisation, from fellow communicators to the CEO. This episode is a must-listen for B2B professionals who need guidance on how to make their marketing more effective. You can follow Adrienne here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Sep 9, 202139 min

S1 Ep 35How to Think About Using Fear in B2B Messaging w/ Andra Zaharia

In this episode, I sit down with Andra Zaharia, Content Marketing Specialist for cybersecurity companies. We dived into the unique marketing challenges facing an exploding sector, the role of fear in security storytelling and how to find the balance between education and entertainment.Andra also shared what career opportunities exist in her industry for content marketers looking for a new challenge. This episode is a must-listen for B2B professionals working in cybersecurity who need advice on how to create effective content. You can follow Andra here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Sep 2, 202137 min

S1 Ep 34How to Launch a B2B Media Publication that Creates Sales Opportunities w/ Amit Bivas

In this episode, I sit down with Amit Bivas, VP Marketing at Optimove.We dived into why the company has launched a standalone media publication (PostFunnel) alongside its company blog, the opportunities this has created for the Optimove sales team in account nurturing and how Amit has structured his team to push out 10+ pieces of content EVERY WEEK.This episode is a must-listen for B2B companies who need a blueprint on how to launch their own standalone media publication. You can follow Amit here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Aug 26, 202142 min

S1 Ep 33How to Rebrand a 190-Year-Old Company w/ Sophie Hill

In this episode, I sit down with Sophie Hill, Marketing Executive at Rothley and recent inductee into The Drum Future 50.We dived into her work in transforming the manufacturer of metal tubes into a brand that can stand toe-to-toe with any consumer brand when it comes to digital and design. Sophie walks me through her first week on the job when she was thrown into a rebranding project, how Rothley is adapting its approach to meet a younger demographic and how to leverage almost two centuries of brand history. This episode is a must-listen for marketers who work in a 'boring' industry and need a reason to believe its marketing can be different. This is real advice for the everyday B2B marketer who wants to be better.You can follow Sophie here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Aug 19, 202147 min

S1 Ep 34How to Make Webinars More Interesting W/ Little Old Me

In this episode, I sit down with... myself.That's right. In a once-in-a-blue-moon recording of B2B Better, I fly solo in sharing some hard-won wisdom on how B2B marketers can run webinars that don't suck. This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Aug 12, 202114 min

S1 Ep 32How to Train Colleagues to Be Effective Social Advocates w/ Katie Cacchiani

In this episode, I sit down Katie Cacchiani, Digital Media Director at Mediassociates.We dived into how to prepare employees to take part in an advocacy programme, running successful training workshops, and how to motivate unsure staff to take part. Katie also shares some advice on whether an approach to employee advocacy should change when dealing with exec-level employees. This episode is a must-listen for marketers who need advice on training colleagues to be effective advocates. This is real advice for the everyday B2B marketer who wants to be better.You can follow Katie here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Aug 5, 202135 min

S1 Ep 31How to Find and Leverage B2B Influencers to Amplify Your Message w/ Alicia Russell

In this episode, I sit down Alicia Russell, VP Marketing at Onalytica. We talk about how B2B brands can find and leverage influencers to amplify their message, what makes a successful influencer relationship and how to measure a campaign's success outside of vanity metrics.Alicia also shares some tips on how to build an MVP influencer strategy and get some early wins on the board that'll convince your CEO to unlock more budget. This episode is a must-listen for marketers (like me!) who've always known influencer marketing can work but just need some direction on where to start. This is real advice for the everyday B2B marketer who wants to be better.You can follow Alicia here.And find out more about MyOnalytica (which we discuss on the episode) here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Jul 29, 202150 min

S1 Ep 30How to Convince the First Members to Join Your B2B Community w/ Tom Bangay

In this episode, I sit down Tom Bangay, Director of Content at Juro, the contract automation platform. We talk about: His step-by-step strategy in building a niche B2B community for legal teams How he convinced the first members to join - and persuaded them to stayWhy banning his sales team from the community was a great decision This episode is a must-listen for any marketers looking for an actionable strategy to get a niche B2B community started (and showing results) quickly.This is real advice for the everyday B2B marketer who wants to be better.You can follow Tom here... …visit Juro’s website here... …and here's the article Tom wrote that inspired this episode. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Jul 22, 202149 min

S1 Ep 29How to Run (and Measure) an ABM Campaign w/ Gia Cattaneo

In this episode, I sit down Gia Cattaneo, Senior Marketing Specialist and ABM expert. We talk about: What a starter ABM campaign looks like and setting yourself up for successNavigating the dynamics between a joined up sales and marketing approachHow to measure the success of an ABM campaign This episode is a must-listen for any marketers wanting to get an ABM programme off the ground but aren't sure where to start. This is real advice for the everyday B2B marketer who wants to be better.You can follow Gia here: @giacatt Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Jul 15, 202137 min

S1 Ep 28How to Scale a B2B Community for Finance Leaders w/ Dominique Farrar

In this episode, I sit down with Dominique Farrar, Head of Community and Communications at Spendesk. We talk about: Building CFO Connect, a community for modern finance leaders, from scratchIngredients needed to build and scale a successful online communityAnd why the concept of community can be a HUGE competitive advantage in B2B This episode is a must-listen for any marketers thinking about building a bespoke community for their buyers and wondering where to start. This is real advice for the everyday B2B marketer who wants to be better.You can follow Dominique here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Jul 8, 202137 min

S1 Ep 27How to Build a Lead Scoring System in Hubspot w/ Ali Schwanke

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In this episode, I sit down with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency.We talk about: Hubspot and why it - or a platform like it - is a MUST for early stage marketing teamsThe disadvantages of using a 'Frankenstein's monster' technology stackBuilding an air-tight lead scoring system that'll help you measure channel ROI This episode is a must-listen for any marketers struggling with proving their value to a predominantly sales-led organisation OR looking for advice on how to sell-in Hubspot to a sceptical leadership team.This is real advice for the everyday B2B marketer who wants to be better.You can follow Ali here: @alischwankeOr watch her Hubspot Hacks series here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Jul 1, 202139 min

S1 Ep 26How to Build a Successful Employee Advocacy Programme w/ Claire Kennedy

In this episode, I sit down with Claire Kennedy, Social Media and Advocacy Manager at Forrester Research.In this episode, we talk about: What ingredients are needed to build a successful employee advocacy programmeHow to encourage sceptical employees to get excited and take partAnd the secret to building credibility in your strategy with the leadership team We also talk about what pitfalls Claire would have told herself to look out for when she started working in employee advocacy at the start of her career. This is real advice for the everyday B2B marketer who wants to be better.You can follow Claire here: @claireakennedy_Or visit her website here: https://www.claireakennedy.com/ Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Jun 23, 202139 min

S1 Ep 25How to Write a Newsletter Worth Reading w/ Ivonne Aldaz

In this episode, I sit down with Ivonne Aldaz, Marketing Specialist from Tint and author of the 'Future of Marketing' newsletter.In this episode, we talk about: The strategy behind launching Future of Marketing as a separate brand to Tint - and how this has helped build credibility for the newsletter How Ivonne and her team have cracked the distribution code to get their work in front of as many eyeballs as possible And why a focus on brand - which is more than just visuals btw - is a challenge you want to solve quickly and solve early to save yourself hassle further down the line We also talk through Ivonne's dream marketing career in space travel.This is real advice for the everyday B2B marketer who wants to be better.You can follow Ivonne here: @IvonneAldazz Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Jun 16, 202140 min

S1 Ep 24How Social Listening Can Benefit B2B Brands w/ Chi Thukral

In this episode, I sit down with Chi Thukral, Head of Content and Social Marketing for Yanko Design.We talk about: What kind of insights brands can pick up from social listening and how this can influence their marketing strategyWhether social listening is just for 'big' companies (it's not) and how startups can get a programme off the groundAnd how to measure success when it comes to tracking how your customers are talking about you on social media Chi also shares a few surprising insights that she's unlocked through social listening AND some of the best tools for brands just getting started. This is real advice for the everyday B2B marketer who wants to be better.You can follow Chi here: @ChiThukral Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Jun 9, 202142 min

S1 Ep 23How to Build a B2B Communications Strategy in Under 100 Days w/ Michelle Garrett

In this episode, I sit down with Michelle Garrett, Public Relations Consultant and Writer.We talk about: Should B2B start-ups pay for PR in the early days?What the first 100 days of building a communications strategy should look likeThe difference between a 'trade story' and a 'New York Times' story Michelle also shares some amazing insights the difference between reactive and proactive PR PLUS whether there's such a thing as a quick media win.This is real advice for the everyday B2B marketer who wants to be better.You can follow Michelle here: @PRisUSAnd I highly recommend checking out her Twitter chats - #FreelanceChat and #CommProsChat Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

May 24, 202145 min

S1 Ep 22How to Build a Marketing Strategy on a Budget w/ Bethan Vincent

In this episode, I sit down with Bethan Vincent, a Marketing Consultant that helps technology companies differentiate and grow. We talk about: How small marketing teams can build a strategy that scales as the company growsThe importance of picking the right tools and the most common mistakes to avoid as a sole marketerAnd for how long a Founder should look after marketing - and recognising when to let go Bethan also shares wisdom on finding the right candidate for the first marketing hire within a start-up.This is real advice for the everyday B2B marketer who wants to be better.You can follow Bethan here: @BethanVincent Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

May 17, 202142 min

S1 Ep 21How to Build an MVP Content Marketing Programme That Scales w/ Melanie Deziel

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In this episode, I sit down with Melanie Deziel, Director of Content at Foundation Marketing and Author of "The Content Fuel Framework.”We talk about: Why a Founder/CEO should invest in content marketing from the get-goWhat an MVP content marketing strategy looks like How to run an effective workshop to generate new content ideasAnd how Founders can set-up a content marketing programme that scales Melanie also answers from questions from Twitter, including my favourite - what do you say to B2B companies wanting their content to be totally professional?This is real advice for the everyday B2B marketer who wants to be better.You can follow Melanie on Twitter here: @mdezielAnd her book - which is excellent - can be found here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Apr 29, 202144 min

S1 Ep 20How To Build Accessibility into Your Marketing Mentality w/ Alexa Heinrich

In this episode, I sit down with Alexa Heinrich, Social Media Strategist and digital accessibility expert.We talk about why creating a more inclusive digital experience should be a top priority for all B2B brands, how a company can build accessibility into their marketing mentality from the ground up, and what you can start doing today to improve your social media accounts.Alexa also shares her advice on what we as a marketing community can do to enact real change for people living with a disability.This is real advice for the everyday B2B marketer who wants to be better.You can follow Alexa on Twitter here: @HashtagHeyAlexaAnd her newsletter, Accessible Social, is here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Apr 22, 202141 min

S1 Ep 19How to Take a B2B Blog Post from Good to Great w/ Masooma Memon

In this episode, I sit down with Masooma Memon, freelance writer for SaaS companies. We talk whether a blog is right for every B2B company, what makes a blog post go from good to great and her tips for marketers who don't have someone dedicated to maintaining quality and consistency on their blog.Masooma also talks about an exercise she runs to generate new ideas that reminds me of my time as an improv actor.This is real advice for the everyday B2B marketer who wants to be better.You can follow Masooma on Twitter here: @inkandcopy Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Apr 14, 202140 min

S1 Ep 17How to Build a Baller Brand Strategy in B2B w/ Sanya-Jeet Thandi

In this episode, I sit down with Sanya-Jeet Thandi, Founder of Anthro, a community newsletter and online resource to help fill the branding knowledge gap for start-ups. We talk about the basics of B2B brand building and why a little investment by start-up founders upfront will save them A LOT of heartache over the long-term. Sanya also shares her blueprint of building a strategy in the early days and we may just get a little sidetracked talking about how great The Office is. This is real advice for the everyday B2B marketer who wants to be better.You can follow Sanya on Twitter here: @SanyaJeetAnd here's her brilliant brand strategy 101 article we talk about in the episode. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Mar 31, 202150 min

S1 Ep 16How to Think About B2B Events (Physical and Digital)

In this episode, I talk about the future of events and the B2B trade show circuit based on some research from my friends over at FINITE. I also share an example of a great webinar I attended last year and talk about what made it *chef's kiss*. This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Mar 25, 20217 min

How to Use Clubhouse (or any Social Audio App) in B2B w/ Josh Krakauer

In this episode, I sit down with Josh Krakauer, CEO of Sculpt, a B2B social media marketing agency.We talk about whether companies should look to Clubhouse as a channel to have a direct, authentic conversation with their audience, what makes a successful room (it's mainly the moderator) and how to measure that sweet ROI.This is real advice for the everyday B2B marketer who wants to be better.You can follow Josh on Twitter here: @JHKrak Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Mar 17, 202151 min

S1 Ep 14How to Create B2B Ads That Don't Suck

In this episode, I talk about why most B2B ads suck. Or at least they do according to a new report from the LinkedIn B2B Institute and System1. I break down the main findings from the research, specifically why this is the case and how to develop more effective creative, plus talk through the benefits of long-term thinking when it comes to building a brand. This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Mar 11, 20215 min

S1 Ep 13How to Use LinkedIn for More Than Just Lead-Gen w/ Charlie Whyman

In this episode, I sit down with Charlie Whyman, Curious Thinking Advocate, B2B Coach and LinkedIn Trainer.We talk about how businesses can use LinkedIn to reach their goals, whether that's generating leads, securing investment or recruitment top talent, and how to leverage the networks of your employees to amplify your reach. We also touch on her OTTER framework, a brilliant way of starting to create a marketing strategy while saving time and doing more with less.This is real advice for the everyday B2B marketer who wants to be better.You can follow Charlie on Twitter here: @charlie_whymanOr find her on LinkedIn here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Mar 2, 202135 min

S1 Ep 122021 B2B Marketing Trends w/ A Bunch of Folk

In this episode, I sit down with seven of the sharpest marketing minds I know to hear their predictions on what 2021 will bring for how B2B organisations engage their customers and build their brand.We cover everything from employee advocacy on social media, placing a greater emphasis on empathy across decision-making and why exclusive, short-lived content works for corporate audiences just as much as it does for consumers.This is real advice for the everyday B2B marketer who wants to be better. You can follow all of the guests on Twitter here: Syed Ali - listen to a previous episode with Sy here.Amanda FountainJonathan Ronzio - listen to a previous episode with Jonathan here.Ivonne AldazFi Shailes - listen to a previous episode with Fi here.Claire KennedyJason Keath Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Jan 6, 202145 min

S1 Ep 11How to Build a Successful B2B Community w/ Christina Pashialis

In this episode, I sit down with Christina Pashialis, Founder of ContentUK, a community for UK content marketers. We talk about how B2B companies can leverage community to engage their audience and better position themselves for commercial success. We cover how to start and nurture a community AND what makes a good one. This is real advice for the everyday B2B marketer who wants to be better. You can follow Christina on Twitter here: @christina_p Or check out ContentUK here: contentUK.co Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.com You can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call. Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Dec 7, 202027 min

S1 Ep 10How to Use Pop Culture to Hit Your MQL Target w/ Brianne Fleming

In this episode, I sit down with Brianne Fleming, all-round pop culture aficionado and marketing guru.We talk about how B2B companies can inject some fun into their messaging by leveraging pop culture while not dropping the ball on hitting their MQL quota. This is real advice for the everyday B2B marketer who wants to be better.You can follow Brianne on Twitter here: @brianne2kOr check out her website: briannefleming.comClick here if you want to hear more about the Trainual case study we speak about in this episode. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Nov 21, 202035 min

S1 Ep 9How to Build a 10,000 Strong B2B Email List from Scratch w/ Sean Blanda

In this episode, I sit down with Sean Blanda, Director of Content at Crossbeam.We talk about how he and his team built their B2B email distribution list to 10,000 subscribers almost from a standing start with the help of just four pieces of hero content. He walked me through step-by-step how they created the assets from scratch, distributed them across their key channels, equipped Crossbeam's commercial team to go out and 'sell' the content on their behalf and how these leads were nurtured once they were in the funnel. This is real advice for the everyday B2B marketer who wants to be better.You can follow Sean on Twitter here: @SeanBlanda Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Oct 31, 202035 min

S1 Ep 9How the Cast of The Office Helped Trainual Win 2,000 New Accounts w/ Jonathan Ronzio

In this episode, I sit down with Jonathan Ronzio, CMO and Founding Partner at Trainual.We talk about the creative ad campaign he and his team pulled together with three cast members from The Office (US) to promote their staff training software platform. We also discuss the importance of thinking outside the box creatively in B2B to stand out from the noise and how to find a link between your business and pop culture that makes sense.Watch the ad here: https://www.youtube.com/watch?v=HCCOQ69aYyE This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Oct 26, 202035 min

S1 Ep 7How to Develop a B2B Content Strategy That Drives Business Growth

In this episode, I sit down with Fi Shailes, a B2B social and content strategist and author of the popular marketing blog Digital Drum.We discuss how to convince sceptical leadership teams that content marketing can be a driver of business growth given the proper time and resources, what it takes to build out and effective and achievable content plan and where you can find rich sources of inspiration in unexpected places.This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Oct 13, 202035 min

S1 Ep 6How to Use Instagram to Promote People and Culture w/ Nicole Tabak

In this episode, I sit down with Nicole Tabak, Marketing Communications and Social Media Specialist, to talk how Instagram can be used to highlight the reasons why a B2B business is worth paying attention to - by customers, potential recruits and even your own employees. We dig into the four different types of Instagram content and some ideas on how you can use them, how to promote culture when there's no one is in the office AND a fool-proof way to collect user-generated content.We also settle that divisive debate on whether to Canva or not to Canva.This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Oct 4, 202041 min

S1 Ep 5How to Use a Podcast to Fuel a B2B Content Strategy

In this episode, I make the case for why a podcast could just be the answer for a B2B business looking for a creative solution to make their marketing strategy more effective and - believe it or not - ease the load on small teams who already have twenty other things on their plate to do by Wednesday. Then I walk the step-by-step process of how I’d structure a new podcast to beef out my content calendar and support my sales team for a hypothetical food packaging manufacturer. This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Sep 28, 20208 min

S1 Ep 4How to Build a Long, Happy Client-Agency Relationship w/ Alex Price

In this episode, I sit down with Alex Price, Founder and Managing Director of 93digital, to have a good old chinwag on the things that can make or break a client-agency relationship. Looking at it from both sides of the aisle, we try and answer questions like how to recognise the organisations that will be a good cultural fit, what it takes to effectively brief and run a project, and how to get a boardroom approval on a budget. This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Sep 21, 202038 min

S1 Ep 3How to Run a B2B Social Media Strategy That Doesn't Suck w/ Syed Ali

In this episode, I sit down with Syed Ali, Senior Manager of Social Media at Databricks, who shares his hard-won wisdom on what makes a B2B brand worth following on social media, how to generate content consistently when you're the only one doing it, and how to amplify your reach through an employee advocacy programme.We also talk TikTok. This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Sep 9, 202054 min