How to Build a Successful Employee Advocacy Programme w/ Claire Kennedy
Pipe Dream | A B2B Marketing Podcast · Claire Kennedy
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Show Notes
In this episode, I sit down with Claire Kennedy, Social Media and Advocacy Manager at Forrester Research.
In this episode, we talk about:
- What ingredients are needed to build a successful employee advocacy programme
- How to encourage sceptical employees to get excited and take part
- And the secret to building credibility in your strategy with the leadership team
We also talk about what pitfalls Claire would have told herself to look out for when she started working in employee advocacy at the start of her career.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Claire here: @claireakennedy_
Or visit her website here: https://www.claireakennedy.com/
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
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